Background A Funnel
Instapage is a program dedicated to helping you create better landing pages. A Funnel
The first thing you Want to know is that it is 100 percent dedicated to landing Pages and landing pages only.
Like another great’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive webpages
Publish pages quickly
A clean user interface
Access to specialist stock images
But these are only a few of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and layouts to match your existing website or advertising materials.
The editor Is Totally drag and drop, so you can place any component Exactly where you want it to be inside the page. With it, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to drag your components to, you can put them anywhere on the page you like.
As you drag your components to various places, Instapage will display Guidelines to help you space and align all components accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to make sure everything is optimized and placed so across all devices.
If need be, you can even edit your page directly from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of creating a landing page.
When you initially log into, you’ll find a list of all the landing pages You’ve created. If this is your first, obviously, you won’t have much to pull from here.
Rather, choose Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and Might be a Fantastic route to go if you’re designing a webpage specifically for mobile use. All these are made to load incredibly quickly, but you’ll find this option if you’re signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to utilize an Instapage template, you’ll be presented with All accessible templates.
That’s 194 options, to be precise.
To make it easier, you can filter the templates by specific types Depending upon the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. A Funnel
Post Your Landing Page
When you are ready to print your page, you have a few options.
You can publish it
A Customized domain
A demo page
A custom domain is really self-explanatory. Just enter in the domain name You’d like to publish to. But remember, that one does require a little technical know-how. Fortunately, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook page, and it will publish.
Or, If You Would like a Complete presentation of your webpage before it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few additional features that help separate from Another software on the market.
Instablocks — these are handy for times when you need to create multiple landing pages, but don’t want to change the style of the webpage. As opposed to recreating your entire page, it will save your components for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a really cool analytics feature that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the webpage. Notice: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to test different components of your page, you can split test using Instapage. Just copy your main copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control variant and others are going to see the variation. Information on how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Of course, no leading marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The cool thing about Instapage is that it allows you to set up Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set Certain goals to track in Your own analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you page is pushed Live, you’ll find details about your webpage’s conversion rate depending on the goals you establish.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between both test variations here.
You’ll also find a section that collects information on the leads each Page has collected.
Naturally, Instapage is not without its defects, and it falls somewhat short Of its rivals in these regions:
The large one: price. Instapage is significantly more expensive than many of its competitors
Advanced features only available with more expensive plans
may have more analytics, such as top performing webpages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Great customer support and help features
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the fit for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the Fundamental Core program for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a great option for those who need to put Together quick, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your production and plan, and conversion goal monitoring will inform you if you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. A Funnel