Intro Adwords Landing Page Best Practices
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms every year which have sufficient potential to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got showcased. Adwords Landing Page Best Practices
The inclusion of Wishpond on the Ready to Rocket list is a nod to The way the nature of digital advertising is shifting, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of electronic marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the current industry. As automation takes over the Advertising business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your advertising needs. The highlight of this tool is lead generation and the following analytical procedure. Wishpond helps in creating interactive landing pages and design competitions, track prospects, send mails, and do so much more.
Wishpond Allows you to understand”where exactly” and”how” to step ahead. In other words, it’s”completely automated” and”free forever” marketing tool that catalyses the simplest procedure for generating and nurturing leads.
In this blog, I Will walk you through the minute information of the tool, write Wishpond review. According to my user experience, I think Wishpond is a must-try for all marketers. With no much-a-do, here are the primary features of Wishpond. Adwords Landing Page Best Practices
Wishpond Review — Features Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable forms for your landing page. There are numerous Flexible templates to choose from. Form building is very easy with the drag and drop builder. Like landing pages, you can create several variations of your own form and conduct A/B test. These forms are simple to create, print and share it (site, blog, Facebook Page). You can even publish on wishpond.com and discuss it. Listed below are few more add-ons you get-
File upload field in your form to collect files and documents.
Drop down menu for a very long list of options. This keeps your kind short.
Multiple test boxes for prospects to opt for more than one option that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six different types of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to catch the attention of Those prospects that are just about to leave your site.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a particular quantity of time on your site.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Also, you get pre-designed templates to choose from. The pop up templates are both flexible and extremely mobile responsive. You can aim your popups as you desire, for example, you can choose on which pages the popups will appear and at which it will not. Adwords Landing Page Best Practices
A/B testing feature can be found in popups as well. You can test and see which one is Giving you desirable results before finalising one. Additional important attributes include Social Share Buttons. It’s possible to add social sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data management where you are able to see all of your visitors and their information. It may be sorted to different lists in accordance with the category you want. It has five Chief regions:
Stats provides a global overview of action taking Place within all your Wishpond campaigns through different links. The analytics provides metric info to pay attention to the number of leads opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive perspective of Various leads sorted by most recent action. With each click on a direct result, you can receive all the details of the lead, including their activities, profile data and which lists they’re a part of.
Visitors include those that viewed the page but did Not convert in your form. With the use of the system of collecting customer information, you can monitor even before they’ve converted. When they finally fill out one of your types, all of the monitoring data associated with their accounts unifies into their new lead profiles.
Lists allow you to see which leads are part of which lists. This is one of the most important part and also a place to come back and look for different list segments especially if you are creating different smart lists and inactive lines using marketing automation
Lead Properties enables you to view all the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Together with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, picture, video, social media buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of this landing page. One minor issue that I faced when using the editor is, I needed to click many times to select a text. You need to double click it to select and edit, but I guess I double-clicked it for two or three times. But what I got at the end is a thoroughly professional landing page. I guess with all the result; I could manage to click few times extra! Each of the templates are cellular responsive. With over 100 templates, you may produce a high converting landing page for virtually any industry.
You can run A/B Evaluations for multiple variations of your landing page. Wishpond runs the test for you and provides you comprehensive reports. Based on the precise findings, you can zero upon the very best edition of your landing page. You’ll require no programming knowledge to create such interactive and all-device-compatible landing pages.
This is not all. You are able to do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to construct your landing page directly within WP dashboard. In the same way, it is simple to publish your landing page on your own domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your leads to register instantly for a training or marathon or likes of such by just clicking on the link. They don’t have to give any other additional information.
Contests and Promotions
You can conduct Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This eases share and likes. Another choice is to add share buttons for Facebook, Twitter, and Google+. It is also possible to encourage benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to enter your contest. I’ve discussed the customizable types above. You can take advantage of this feature here too.
To Assist You make Your competitions interesting and far-fetched, Wishpond comprises ten other apps that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal networking platforms such as Facebook, Twitter, or in your own site. Be it any platform, your promotions and competitions will look good on laptops, tablets and phones. It is possible to find more enjoys and follows by adding a Facebook Like button or a Twitter follow option. Adwords Landing Page Best Practices
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus a whole lot more. Below is the list of resources Wishpond integrates with:
CRM Integrations: Lead landing on a website and Social Networking platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads between your email marketing app and Wishpond account. This is eased by programs like:
Wishpond integrates Using a help desk app UserVoice, and additionally with SurveyMonkey for effective polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars to your leads once they register on one of your own campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to over 500 additional programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re looking for trickle email campaigns or wish to send personalized mails, Wishpond has all of the features prepared for you.
Not only this, you Can add scores to your leads and segment them based on their actions. Add to the; you get real time analytics to help you assess the performance of your automatic workflow. You can use combine tags to customize your emails depending on the information you’ve got in your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can pick from three distinct programs Wishpond provides — Basic, Pro and Development. Aside from the common attributes, the fundamental program has a limitation on the prospects up to 1000, Email advertising per month up to 10,000 using one user that comes with a price tag of $45 for monthly.
The Development Plan is for $129/month with 10000 maximum contributes with unlimited users and the rest of the prominent features of Pro and Basic packages. In addition to all that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for everybody. You may register for a FREE 14-Day trial for any of the programs before paying. Adwords Landing Page Best Practices
Special Rewards From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a client, you can avail those offers:
30 Days free of Appointlet which is a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a thorough display and PPV marketing research tool which assesses competitor’s ad strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, bloggers or online advertising pros. It supplies a recurring 30% commission with no payment for your service. You get consistent online payouts which will be readily monitored through GetAmbassador. When you join an affiliate, you will be given with a exceptional tracking link. If Wishpond receives any visitor through your affiliate link, it will immediately associate it with your affiliate account; and when the visitor purchases a subscription, either on the same visit or afterwards, you’ll be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal accessibility to ingenious marketing tools like GetAmbassador and Tracking Dashboard which permits you to track all your activities such as clicks, commission, and earnings. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, participate efficiently in Wishpond’s official Academy and post Banner ads which may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you will have to await a short time!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clients.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to restrict users’ access to the customer accounts they are working on.
Show your customers superbly designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. One such company is TrueCaller. A common name, Truecaller lets you recognize who’s calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller desired To gather tales of their customers in a creative manner. The most important aim was to understand how each user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of the users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a competition to collect all info, and this is what happened:
Over 70K+ participants
TrueCaller became the top keyword on societal media throughout the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, also benefited highly from Wishpond. There are numerous more awesome case studies that prove the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful competitors. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a tough competition. But here I shall only tell you why I’ll vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta does not Supply any free support, and their strategies are rather expensive. The package of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with few other channels.
Struta Doesn’t possess the website popups feature. The variety of templates is also less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There’s a lack of lead data analysis that may be used for turning leads into loyal customers. I think with Strutta, I had to spend more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry option, I’d vouch for the numerous marketing programs from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan which may entice users. But I am convinced those who are reluctant to compromise with their marketing requirements, will proceed and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the attributes present in Wishpond. But, Aritic PinPoint displays a much richer attribute record. For example, Wishpond provides international stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep e mail segmentation based on direct behavior, events, stage in which the lead/customer is currently in with respect to the buyers’ journey, and demographics like location, age, sex, joining date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards promotion. You can connect and nurture your prospects via mails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is much more sophisticated than Wishpond and has a lot of attributes, it’s more expensive. For an enterprise, Aritic PinPoint provides account-based marketing that’s sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And today has all of the detail available here to assist their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the price! Their services begin from zero and move on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides only over 30 pre-design themes unlike the countless options from Wishpond. Another severe lapse is the lack of real-time testing for customized designs. Another point of difference is, with Shortstack the number of consumers or team members can also be strictly restricted to one. In cases where multiple users are wanted, a cost of about $29 per month is achievable; unlike Wishpond that can provide multiple users with restricted access to info.
This brings us The end of the inspection of Wishpond. This tool is perfect for a marketer, also I Must say it is a very simple to use the application. Now That You’re aware of all the Features, pricing and perks plans, you must begin using the application. You can Always begin with the 14-day trial period to the plan that is appropriate for you. Allow me to Understand your views about the tool, and if you come across another better Option to Wishpond. Adwords Landing Page Best Practices