Intro Alex Baranovsky
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology firms every year that have sufficient potential to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got showcased. Alex Baranovsky
The inclusion of Wishpond on the Ready to Rocket record is a nod to The way the nature of electronic advertising is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of digital marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the present market. As automation takes over the marketing business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your marketing requirements. The highlight of the tool is lead generation and the following analytical process. Wishpond can help in creating interactive landing pages and layout competitions, track leads, send mails, and do much more.
Wishpond Enables one to understand”where exactly” and”how” to measure ahead. In other words, it’s”completely automated” and”free forever” advertising tool that catalyses the easiest procedure for generating and nurturing leads.
In this website, I Will help you through the minute details of the tool, write Wishpond review. According to my user experience, I think Wishpond is a must-try for all marketers. With no much-a-do, here are the primary characteristics of Wishpond. Alex Baranovsky
Wishpond Review — Features Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable forms for your landing page. There are numerous Flexible templates to select from. Form construction is quite simple with the drag and drop builder. Like landing pages, you can create multiple variations of your form and run A/B test. All these forms are easy to create, publish and share it (site, blog, Facebook Page). You might even print on wishpond.com and discuss it. Listed below are few more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu for a long list of options. This keeps your kind short.
Multiple check boxes for leads to Go for more than one option that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six different types of well-timed pop-ups-
Exit intent: This pop up is the last attempt to grab the attention of Those prospects that are about to leave your website.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a particular quantity of time on your website.
Entrance pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are both flexible and highly mobile responsive. You are able to target your popups as you desire, for instance, you can choose on which pages the popups will appear and where it will not. Alex Baranovsky
A/B testing feature is available in popups as well. You can test and see which one is Giving you desirable results before finalising one. Other key features include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond supplies A separate section for lead data management where you are able to see all your customers and their data. It can be sorted to various lists in accordance with the category you desire. It has five Chief regions:
Stats provides an international overview of action taking Place within all your Wishpond campaigns via different links. The analytics provides metric info to pay attention to the amount of prospects opening mails, converting on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent action. With each click on a lead, you can receive all the specifics of the lead, such as their actions, profile information and which lists they are part of.
Visitors include those who viewed the page but did Not convert on your form. With the use of this system of collecting visitor information, it is possible to monitor even before they have converted. When they eventually fill out among your types, all of the tracking data related to their accounts unifies to their new lead profiles.
Lists Permit You to see which prospects are part of which lists. This is among the most important section and also a place to come back and check for different listing segments especially if you are creating different clever lists and static lines using marketing automation
Lead Properties lets you see all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your task easy. Together with the pre-built templates, you can just drag and drop elements to make your landing page. Elements like text boxes, picture, video, social networking programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of this landing page. One slight issue which I faced when using the editor would be , I needed to click several times to select a text. You have to double click it to select and edit, but I guess I double-clicked it for a couple of times. However, what I got at the end is a totally professional landing page. I guess with the outcome; I could can click few times extra! All the templates are mobile responsive. With over 100 templates, you may produce a high-definition landing page for virtually any industry.
You can run A/B Tests for numerous variations of your landing page. Wishpond runs the test for you and gives you comprehensive reports. Based on the accurate findings, you can zero upon the very best edition of your landing page. You will need no coding knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. In the same way, you can easily publish your landing page on your domain and sub-domains.
You can add Auto-submit links to your emails. This lets your prospects to register instantly for a training or marathon or enjoys of these by simply clicking on the link. They do not have to give any other additional information.
Contests and Promotions
You can run Exciting contests and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote methods. This eases share and likes. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to enter your contest. I have discussed the customizable forms above. It’s possible to use this feature here too.
To help you make Your competitions interesting and far-fetched, Wishpond comprises ten additional programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal networking platforms like Facebook, Twitter, or on your site. Be it any platform, your own promotions and contests will look great on desktops, tablets and phones. It is possible to get more enjoys and follows by adding a Facebook Like a Twitter follow option. Alex Baranovsky
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead capturing on a website and Social Networking platforms Are going to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads involving your email marketing program and Wishpond account. This is eased by apps like:
Wishpond incorporates Using a help desk program UserVoice, and additionally with SurveyMonkey for effective polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar will help you run smooth webinars to your prospects once they sign up on a few of your own campaigns.
Other integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 additional programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I already mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you’re looking for trickle email campaigns or wish to send customized emails, Wishpond has all the features ready for you.
Not only this, you Can add scores to your leads and section them based on their activities. Add to the; you get real-time analytics to help you assess the performance of your automatic workflow. You can use merge tags to personalize your emails depending on the info you’ve got on your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct plans Wishpond provides — Basic, Pro and Development. Apart from the typical attributes, the Basic program has a limitation on the leads up to 1000, Email marketing per month up to 10,000 with a single user that has a price tag of $45 for each month.
The Development Plan is for $129/month using 10000 maximum contributes with unlimited customers and the rest of the notable features of Pro and Basic packages. In addition to all that, Priority Support and Training Training Program is also provided. And as consistently Customer Support is free for all. You may sign up for a FREE 14-Day trial for any of those plans before paying. Alex Baranovsky
Special Rewards From Wishpond
Wishpond also Provides unique perks in most of their other services. If you are a client, you can avail these offers:
30 Days free of Appointlet which is a helpful tool to reserve appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a thorough display and PPV advertising research tool which assesses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to site owners, owners or online marketing experts. It supplies a recurring 30% commission with no payment for your service. You get consistent online payouts that will be easily tracked through GetAmbassador. When you sign up as an affiliate, you will be provided with a exceptional tracking link. If Wishpond receives some visitor via your affiliate link, it will directly link it with your affiliate account; and when the visitor purchases a subscription, either on the same trip or later, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal accessibility to innovative advertising tools such as GetAmbassador and Tracking Dashboard that allows you to monitor all your tasks including clicks, commission, and revenue. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page in which you can go through the templates, participate effectively in Wishpond’s official Academy and post Banner ads that may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will need to await a short time!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple clients to address, and Wishpond fits perfectly in this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to restrict users’ access to the client accounts they are working on.
Show your clients superbly designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the world. 1 such company is TrueCaller. A very common name, Truecaller lets you identify who is calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a component of this success story.
TrueCaller desired To gather stories of their users in a creative way. The main aim was to know how each user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of those users’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a contest to collect all of the info, and this is exactly what occurred:
Over 70K+ participants
TrueCaller became the top keyword on social media throughout the competition
400 percent growth in Facebook followers
Another firm, World Fishing Network, also benefited highly from Wishpond. There are numerous more awesome case studies that prove the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a difficult competition. But here I will just tell you why I will vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their strategies are rather pricey. The bundle of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with few different channels.
Struta Does not have the website popups feature. The variety of templates can also be less. No advertising automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a lack of lead data analysis which can be used for turning leads to loyal customers. I believe with Strutta, I had to spend more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I would still vouch for the numerous marketing programs from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might attract users. But I am sure those who are reluctant to compromise with their advertising requirements, will go ahead and’purchase’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares all the attributes present in Wishpond. However, Aritic PinPoint displays a much richer attribute record. For example, Wishpond offers international stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep e mail segmentation based on direct behaviour, events, period in which the lead/customer is presently in with regards to the buyers’ travel, and demographics such as age, sex, linking date, etc.. Email campaigns are complex due to this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards marketing. It’s possible to join and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social networking integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is much more sophisticated than Wishpond and has a lot of features, it’s costlier. For an organization, Aritic PinPoint offers account-based advertising that’s sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just looking at the price! Their services start from zero and proceed on to $29 for your basic plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides only over 30 pre-design topics unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, with Shortstack the amount of consumers or group members is also strictly restricted to one. In cases where multiple users are wanted, a cost of around $29 per each month is achievable; unlike Wishpond that may provide a number of users with restricted access to info.
This brings us The end of the review of Wishpond. This tool Is Ideal for a marketer, and that I Must say it is a very easy to use the application. Now That You’re aware of each of the Features, perks and pricing plans, you must begin using the application. You can Always begin with the 14-day trial period to the program that suits you. Let me Understand your views about the particular tool, and also if you happen across another better Option to Wishpond. Alex Baranovsky