Introduction Anatomy Of A Good Landing Page
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology firms annually which have enough potential to conquer their peers. This past year, Wishpond Technologies, that technical in marketing automation software, got featured. Anatomy Of A Good Landing Page
The inclusion of Wishpond on the Ready to Rocket record is a nod to How the nature of digital advertising is changing, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic advertising is evolving to acquire better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the Advertising business, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your advertising requirements. The highlight of this tool is lead generation and the following analytical procedure. Wishpond can help in building interactive landing pages and layout competitions, track prospects, send emails, and do so much more.
Wishpond Allows one to understand”where precisely” and”the way” to measure forward. In other words, it is”completely automated” and”free forever” advertising tool which catalyses the simplest procedure for generating and nurturing prospects.
In this website, I Will help you through the second information of this tool, write Wishpond review. According to my user expertise, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the main features of Wishpond. Anatomy Of A Good Landing Page
Wishpond Review — Features Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds to your landing page. There are numerous Flexible templates to choose from. Form building is very easy with the drag and drop builder. Like landing pages, you may create several variations of your form and run A/B test. All these forms are easy to make , publish and share it (website, site, Facebook Page). You can even publish on wishpond.com and share it. Here are a couple more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu to get a long list of options. This keeps your form short.
Multiple check boxes for prospects to opt for more than 1 alternative that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to catch the attention of Those leads which are about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a specific amount of time on your site.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Additionally, you get pre-designed templates to choose from. The pop up templates are flexible and extremely mobile responsive. You can aim your popups as you wish, for instance, you can choose on which pages the popups will look and at which it won’t. Anatomy Of A Good Landing Page
A/B testing feature is available in popups as well. You can examine and see which one is Giving you desired outcomes before finalising one. Additional important features include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond provides Another section for lead data management where you are able to see all your customers and their data. It can be sorted to different lists as per the category you desire. It has five Chief areas:
Stats provides a global overview of activity taking Place within all of your Wishpond campaigns via different links. The analytics provides metric info to pay attention to the amount of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive perspective of Various leads sorted by most recent action. With each click on a lead, you can receive all the specifics of the guide, including their activities, profile data and which lists they’re part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the usage of the system of collecting visitor information, you can monitor even before they’ve converted. When they eventually fill out among your types, all of the tracking data associated with their account unifies into their new lead profiles.
Lists Permit You to see which prospects are part of that lists. This is among the most important section and also a place to come back and check for different listing segments especially If You’re creating different smart lists and inactive lines with marketing automation
Lead Properties lets you see All of the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Together with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, image, video, social media buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of this landing page. 1 slight issue which I faced while using the editor would be , I had to click many times to select a text. You have to double click it to select and edit, but I guess I double-clicked it for two or three times. But what I got in the end is a thoroughly professional landing page. I guess with the result; I could manage to click few times additional! Each of the templates are mobile responsive. With over 100 templates, you can create a high-definition landing page for virtually any business.
You can run A/B Tests for multiple variations of your landing page. Wishpond conducts the exam for you and gives you comprehensive reports. Depending on the precise findings, you can zero upon the best version of your landing page. You will require no programming knowledge to make such interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page on your domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your prospects to register instantly for a workshop or webinar or enjoys of these by simply clicking on the hyperlink. They do not have to give any other additional details.
Contests and Advertising
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses through voting. Afterwards, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This eases likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their friends to get into your contest. I’ve discussed the customizable types above. It’s possible to take advantage of this feature here as well.
To help you make Your contests interesting and far-fetched, Wishpond comprises ten other apps that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal networking platforms like Facebook, Twitter, or on your own site. Be it any stage, your promotions and contests will look good on laptops, tablets and phones. You can find more enjoys and follows by adding a Facebook Like a Twitter follow option. Anatomy Of A Good Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus much more. Below is the list of tools Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by auto syncing of prospects involving your email marketing app and Wishpond account. This is facilitated by apps like:
Wishpond incorporates With a help desk app UserVoice, and additionally with SurveyMonkey for effective polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar can allow you to run smooth webinars for your prospects once they register on a few of your own campaigns.
Other integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 additional apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you are looking for trickle email campaigns or want to send customized emails, Wishpond has all of the features ready for you.
Not only this, you Can add scores to your own leads and section them based on their activities. Add to the; you get real time analytics to assist you measure the performance of your automatic workflow. It is possible to use merge tags to customize your emails based on the info you have on your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can pick from three different plans Wishpond provides — Basic, Pro and Growth. Apart from the typical features, the Basic plan has a limitation on the prospects up to 1000, Email marketing a month up to 10,000 using one user which comes with a price tag of $45 for monthly.
The Growth program is for $129/month using 10000 greatest contributes with unlimited users and the rest of the prominent features of Pro and Fundamental packages. Along with all of that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for everybody. You can register for a FREE 14-Day trial for some of the programs before paying. Anatomy Of A Good Landing Page
Special Rewards From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a client, you can avail those offers:
30 Days free of Appointlet that’s a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive display and PPV advertising research tool that assesses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to site owners, owners or internet marketing pros. It supplies a recurring 30% commission with no payment for the service. You receive consistent online payouts that can be easily tracked through GetAmbassador. When you join as an affiliate, you’ll be provided with a exceptional tracking link. If Wishpond receives any visitor through your affiliate link, it will directly link it with your affiliate accounts; and when the visitor buys a subscription, either on precisely the exact same trip or afterwards, you’ll be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal accessibility to ingenious advertising tools such as GetAmbassador and Tracking Dashboard that permits you to track all your tasks including clicks, commission, and earnings. Banner ads are easily posted on blogs or websites. Case Studies and Testimonials are employed in sites, sites, and landing pages. You get access to affiliate a landing page wherein you can go via the templates, engage effectively in Wishpond’s official Academy and post Banner ads which may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you’ll need to wait for a short time!
Wishpond for Agencies
Wishpond supplies A simple software for bureaus . Agencies have multiple customers to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option lets you restrict users’ access to the customer accounts they’re working on.
Show your clients superbly designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. 1 such firm is TrueCaller. A common name, Truecaller lets you recognize who is calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has become a part of this success story.
TrueCaller desired To gather tales of the users in a creative manner. The main aim was to know how each user has got or not benefitted with TrueCaller. Every experience issues and TrueCaller desired to contact the consumers’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a competition to gather all of the info, which is exactly what happened:
More than 70K+ participants
TrueCaller became the top keyword on social media during the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are many more awesome case studies that show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the capability to give Wishpond a difficult competition. But here I shall only tell you why I’ll vote for Wishpond out of those four apps:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their strategies are quite pricey. The bundle of $249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with few different stations.
Struta Doesn’t possess the website popups feature. The assortment of templates can also be less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a deficiency of lead data analysis that may be used for turning leads into loyal customers. I believe with Strutta, I had to invest more time. To the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry option, I would still vouch for the numerous advertising programs from Wishpond. Wishpond offers advertising automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may attract users. But I am sure those who are unwilling to compromise with their advertising needs, will proceed and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the attributes present in Wishpond. However, Aritic PinPoint exhibits a much richer feature list. For instance, Wishpond provides global stats for all of the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on lead behaviour, events, period where the lead/customer is presently in with regards to the buyers’ journey, and demographics like age, gender, linking date, etc.. Email campaigns are complex due to this in-depth segmentation.
Additionally, Aritic PinPoint works on a multichannel strategy towards marketing. It’s possible to join and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and social media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is much more sophisticated than Wishpond and contains a great deal of attributes, it is costlier. For an organization, Aritic PinPoint offers account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all of the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply looking at the price! Their services start from zero and proceed on to $29 for your simple plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides only over 30 pre-design topics unlike the countless choices from Wishpond. Another serious lapse is the lack of real-time testing for customized layouts. Another point of difference is, together with Shortstack the amount of users or team members can also be strictly restricted to one. In circumstances where multiple users are wanted, a price of about $29 per month is viable; unlike Wishpond that may provide a number of users with restricted access to info.
This brings us to The end of the inspection of Wishpond. This instrument is perfect for a marketer, also that I Must say it is a really easy to use the tool. Now that you are aware of all the Attributes, perks and pricing strategies, you must start using the tool. You can Always start with the 14-day trial period for the plan that suits you. Let me Know your views about this particular tool, and if you happen across another better Alternative to Wishpond. Anatomy Of A Good Landing Page