Introduction Anatomy Of A High Converting Landing Page
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies every year which have sufficient potential to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got showcased. Anatomy Of A High Converting Landing Page
The inclusion of Wishpond on the Ready to Rocket record is a nod to The way the character of digital marketing is shifting, and Wishpond is positioned to capitalize on the growing need for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the present market. As automation takes over the Advertising business, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your marketing requirements. The highlight of the tool is lead generation and the next analytical procedure. Wishpond can help in building interactive landing pages and layout competitions, track prospects, send emails, and do much more.
Wishpond Enables you to understand”where exactly” and”how” to measure forward. To put it differently, it is”completely automated” and”free forever” marketing tool which catalyses the easiest process of generating and nurturing leads.
In this blog, I Will walk you through the minute details of the tool, compose Wishpond review. According to my user expertise, I think Wishpond is a must-try for many marketers. Without much-a-do, here are the primary features of Wishpond. Anatomy Of A High Converting Landing Page
Wishpond Review — Features Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable kinds for your landing page. There are numerous Flexible templates to choose from. Form construction is very easy with the drag and drop builder. Like landing pages, you may create multiple variations of your own form and run A/B test. These forms are simple to make , publish and discuss it (site, blog, Facebook Page). You can also publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field in your form to collect files and documents.
Drop down menu to get a very long list of options. This keeps your form short.
Multiple check boxes for prospects to Go for more than one alternative that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to customize your forms.
Wishpond enables you to create six different Kinds of well-timed pop-ups-
Exit purpose: This pop up is the final attempt to grab the attention of Those leads which are just about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor gets Spent a particular quantity of time on your site.
Entrance pop-ups: The minute a visitor lands on your site, a popup appears.
Click on popups: These pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are both flexible and highly mobile responsive. You can aim your popups as you desire, for example, you can decide on which pages the popups will look and at which it will not. Anatomy Of A High Converting Landing Page
A/B testing feature is available in popups as well. You can examine and see which one is Giving you desired results before finalising one. Other key attributes include Social Share Buttons. You can add societal sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond provides Another section for direct data management where you are able to see all your visitors and their information. It can be sorted to different lists as per the category you want. It’s five main areas:
Stats provides an international overview of action taking Place within all of your Wishpond campaigns through different links. The analytics provides metric information to take note of the number of prospects opening mails, converting on campaigns and page views.
Leads provide you with a detailed view of Various leads sorted by most recent activity. With every click on a direct result, you can get all the specifics of the lead, including their actions, profile information and which lists they’re part of.
Visitors include those who viewed the page but did Not convert on your form. With the use of the system of collecting visitor information, you can track even before they have converted. When they eventually fill out among your types, all the monitoring data associated with their account unifies to their new lead profiles.
Lists allow you to see which leads are a part of which lists. This is among the most important part and also a place to come back and check for distinct listing segments especially If You’re creating different clever lists and inactive lines with marketing automation
Lead Properties lets you see All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Together with the pre-built templates, you can just drag and drop elements to make your landing page. Elements like text boxes, picture, video, social networking buttons, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of this landing page. One slight issue that I faced when using the editor would be , I needed to click several times to pick a text. You have to double click it to select and edit, but I figure that I double-clicked it to get two or three times. However, what I got in the end is a totally professional landing page. I guess with all the result; I could can click few times additional! All the templates are mobile responsive. With more than 100 templates, you may create a high converting landing page for any industry.
You can run A/B Evaluations for multiple variations of your landing page. Wishpond runs the exam for you and provides you comprehensive reports. Depending on the accurate findings, you can zero upon the best edition of your landing page. You’ll need no coding knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. Similarly, it is simple to publish your landing page on your own domain and sub-domains.
You can add Auto-submit links to your own emails. This allows your leads to register instantly for a training or marathon or likes of such by just clicking on the link. They don’t have to give any other additional information.
Contests and Advertising
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to enter your contest. I’ve already discussed the customizable forms above. You can take advantage of this feature here too.
To help you create Your competitions interesting and far-fetched, Wishpond comprises ten additional apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal media platforms like Facebook, Twitter, or in your site. Be it any platform, your promotions and competitions will look good on desktops, mobiles and tablets. You can find more likes and follows by adding a Facebook Like a Twitter follow option. Anatomy Of A High Converting Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus a whole lot more. Below is the list of tools Wishpond integrates together:
CRM Integrations: Lead capturing on a Web Site and social media platforms Are going to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads between your email marketing program and Wishpond account. This is eased by apps like:
Wishpond integrates Using a help desk app UserVoice, and also with SurveyMonkey for successful polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar can allow you to run smooth webinars for your prospects once they sign up on one of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns provides access to more than 500 other programs.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you’re looking for drip email campaigns or wish to send customized mails, Wishpond has all of the features prepared for you.
Not only this, you Can add dents to your own leads and section them according to their activities. Add to this; you get real time analytics that will help you measure the performance of your automatic workflow. You can use combine tags to customize your emails depending on the information you’ve got on your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct programs Wishpond provides — Basic, Pro and Growth. Apart from the common attributes, the Basic program has a limit on the leads up to 1000, Email advertising a month up to 10,000 with one user which has a price tag of $45 for monthly.
The Growth program is for $129/month using 10000 maximum leads with unlimited customers and all the other prominent features of Pro and Fundamental packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Service is free for all. You may register for a FREE 14-Day trial for some of those plans before paying. Anatomy Of A High Converting Landing Page
Special Perks From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a client, you can avail those offers:
30 Days free for Appointlet which is a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a thorough display and PPV marketing research tool that analyses competitor’s ad strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, bloggers or online advertising pros. It supplies a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts which will be easily tracked through GetAmbassador. When you sign up an affiliate, you will be provided with a unique tracking link. If Wishpond receives any visitor via your affiliate link, it will directly associate it with your own affiliate account; and if the visitor buys a subscription, either on precisely the exact same visit or afterwards, you’ll be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal accessibility to ingenious advertising tools such as GetAmbassador and Tracking Dashboard which permits you to monitor all of your activities such as clicks, commission, and earnings. Banner ads are easily posted on blogs or websites. Case Studies and Testimonials are employed in sites, blogs, and landing pages. You get access to affiliate a landing page wherein you can go via the templates, participate efficiently in Wishpond’s official Academy and post Banner ads which may be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you’ll have to await a while!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple clients to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option lets you limit users’ access to the client accounts they’re working on.
Show your clients beautifully designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the world. 1 such firm is TrueCaller. A common title, Truecaller lets you recognize who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller desired To gather tales of the users in a creative way. The most important goal was to understand how each user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of those users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to gather all info, and this is what happened:
More than 70K+ participants
TrueCaller became the best keyword on societal media throughout the competition
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies which prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a difficult competition. But here I shall just tell you why I’ll vote for Wishpond from these four apps:
Wishpond vs. Strutta
Strutta does not Supply any free support, and their plans are quite expensive. The package of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and few other stations.
Struta Does not possess the site popups feature. The variety of templates is also less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a lack of lead information analysis which can be used for turning leads into loyal clients. I believe with Strutta, I had to spend more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry alternative, I would still vouch for the numerous marketing apps from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may attract users. But I am convinced those that are reluctant to compromise their advertising needs, will proceed and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares All of the attributes present in Wishpond. But, Aritic PinPoint exhibits a much richer feature list. For example, Wishpond provides global stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You receive deep e mail segmentation based on direct behavior, events, period in which the lead/customer is presently in with respect to the buyers’ travel, and demographics like location, age, gender, joining date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Also, Aritic PinPoint works on a multichannel approach towards promotion. You can connect and nurture your prospects via mails, SMS campaigns, push notifications, landing pages, cellular notifications, and social networking integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is much more sophisticated than Wishpond and contains a great deal of attributes, it is more expensive. For an organization, Aritic PinPoint provides account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the cost! Their services begin from zero and proceed on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the deficiency of real time testing for customized layouts. Another point of difference is, with Shortstack the number of users or group members can also be strictly restricted to one. In circumstances where multiple users are wanted, a cost of around $29 per each month is achievable; unlike Wishpond that can provide multiple users with restricted access to info.
This brings us The close of the inspection of Wishpond. This instrument is perfect for a marketer, also I Must say it’s a really simple to use the tool. Now That You’re aware of each of the Features, perks and pricing strategies, you must start using the application. You can Always begin with the 14-day trial period to the plan that suits you. Allow me to Understand your views about the tool, and also if you happen across another better Alternative to Wishpond. Anatomy Of A High Converting Landing Page