Intro Anatomy Of A Landing Page
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology firms every year which have sufficient capacity to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got showcased. Anatomy Of A Landing Page
The addition of Wishpond on the Ready to Rocket list is a nod to How the character of digital advertising is shifting, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital advertising is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the Advertising business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your marketing requirements. The highlight of the tool is lead generation and the next analytical process. Wishpond helps in building interactive landing pages and layout contests, track prospects, send mails, and do much more.
Wishpond Allows you to understand”where exactly” and”the way” to step forward. To put it differently, it’s”completely automated” and”free forever” advertising tool which catalyses the simplest procedure for generating and nurturing prospects.
In this website, I Will walk you through the minute details of the tool, write Wishpond review. Based on my user experience, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the primary features of Wishpond. Anatomy Of A Landing Page
Wishpond Review — Quality Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds to your landing page. There are many Flexible templates to choose from. Form building is quite easy with the drag and drop builder. Like landing pages, you can create multiple variations of your own form and run A/B test. All these forms are easy to make , print and discuss it (website, blog, Facebook Page). You might even print on wishpond.com and share it. Here are a couple more add-ons you get-
File upload field in your form to accumulate files and documents.
Drop down menu to get a very long list of alternatives. This keeps your form short.
Multiple check boxes for prospects to Go for more than one alternative that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to catch the attention of Those prospects which are about to leave your website.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a specific quantity of time on your website.
Entrance pop-ups: The minute a visitor lands on your site, a popup appears.
Click on popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless task. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You can target your popups as you wish, for example, you can choose on which pages the popups will appear and where it won’t. Anatomy Of A Landing Page
A/B testing feature is available in popups as well. You can test and determine which one is Giving you desired results before finalising one. Other important attributes include Social Share Buttons. You can add social sharing buttons for your popups (such as Facebook, Twitter( and G+).
Wishpond supplies A separate section for lead data management where you can see all of your visitors and their information. It can be sorted to various lists as per the category you want. It has five main areas:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns via different links. The analytics provides metric information to pay attention to the number of leads opening mails, converting on campaigns and page views.
Leads provide you with a detailed perspective of Different leads sorted by most recent action. With every click on a lead, you can get all the specifics of the guide, such as their actions, profile data and which lists they’re part of.
Visitors include those who viewed the webpage but did Not convert on your form. With the use of this system of collecting customer information, it is possible to track even before they have converted. When they finally fill out among your forms, all the tracking data related to their accounts unifies to their new lead profiles.
Lists allow you to see which prospects are part of which lists. This is among the most important section and also a place to come back and check for distinct list sections especially if you are creating different smart lists and static lines with marketing automation
Lead Properties enables you to view all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job simple. Together with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, picture, video, social media buttons, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. One slight issue which I faced when using the editor is, I had to click several times to pick a text. You have to double click it to select and edit, but I figure that I double-clicked it for two or three times. However, what I got in the end is a thoroughly professional landing page. I guess with all the result; I could manage to click few times additional! Each of the templates are cellular responsive. With more than 100 templates, you can create a high converting landing page for any industry.
You can conduct A/B Evaluations for numerous variations of your landing page. Wishpond runs the test for you and gives you comprehensive reports. Based on the accurate findings, you can zero on the best version of your landing page. You will need no programming knowledge to make such interactive and all-device-compatible landing pages.
This is not all. You can do together with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. Similarly, you can easily publish your landing page on your domain name and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your prospects to register instantly for a workshop or webinar or enjoys of such by simply clicking on the link. They don’t need to provide any other additional information.
Events and Promotions
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This facilitates share and likes. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these reward contests, the entrants get rewarded when they refer their friends to get into your contest. I have already discussed the customizable types above. It’s possible to take advantage of this feature here too.
To help you create Your competitions interesting and far-fetched, Wishpond includes ten other apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on societal media platforms such as Facebook, Twitter, or in your site. Be it any stage, your promotions and competitions will look good on laptops, tablets and phones. It is possible to find more likes and follows by incorporating a Facebook Like button or a Twitter follow option. Anatomy Of A Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and social media platforms Are going to be a cakewalk with-
Lead capturing is Followed by auto syncing of prospects involving your email marketing program and Wishpond account. This is eased by apps like:
Wishpond incorporates Using a help desk app UserVoice, and also with SurveyMonkey for successful surveys. Integrations using Webinar programs like ClickWebinar and GoToWebinar can help you run smooth webinars for your prospects once they register on a few of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 other programs.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re looking for trickle email campaigns or wish to send personalized mails, Wishpond has all of the features ready for you.
In Addition, you Can add scores to your own leads and section them according to their activities. Add to the; you get real time analytics that will help you measure the performance of your automatic workflow. You can use combine tags to customize your emails based on the info you’ve got on your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three different plans Wishpond offers — Basic, Pro and Development. Aside from the common attributes, the fundamental plan has a limit on the leads up to 1000, Email advertising a month up to 10,000 with one user which has a price tag of $45 for monthly.
The Growth Plan is for $129/month with 10000 greatest contributes with unlimited customers and the rest of the notable features of Pro and Basic packages. Along with all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for everybody. You may register for a FREE 14-Day trial for some of the programs before paying. Anatomy Of A Landing Page
Special Perks From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a client, you can avail these offers:
30 Days free of Appointlet which is a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a thorough display and PPV marketing research tool that analyses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to site owners, bloggers or online marketing pros. It provides a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts that will be readily tracked through GetAmbassador. When you join as an affiliate, you’ll be provided with a unique tracking link. When Wishpond receives some visitor through your affiliate link, it will directly link it with your affiliate account; and if the visitor buys a subscription, either on precisely the exact same trip or later, you’ll be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to ingenious marketing tools like GetAmbassador and Tracking Dashboard that permits you to monitor all your tasks including clicks, commission, and revenue. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page wherein you can go via the templates, engage efficiently in Wishpond’s official Academy and post Banner ads that may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll have to wait for a while!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly in this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clientele.
Collaborate easily with your group with multiple user accounts. The Governance option enables you to restrict users’ access to the client accounts they are working on.
Show your customers superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. 1 such firm is TrueCaller. A very common name, Truecaller lets you identify who is calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller desired To gather stories of the users in a creative way. The main goal was to understand how each user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of the consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to collect all of the information, which is what happened:
More than 70K+ participants
TrueCaller became the best keyword on societal media throughout the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the capability to give Wishpond a tough competition. But here I will only tell you why I’ll vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their strategies are rather expensive. The package of 249 $399 and $999 named Turnkey, Designer and Professional respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and several other channels.
Struta Doesn’t have the site popups feature. The variety of templates is also less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a deficiency of lead data analysis which may be used for turning leads to loyal customers. I believe with Strutta, I needed to invest more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I believe Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I would vouch for the numerous marketing programs from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might entice users. But I am sure those that are unwilling to compromise with their advertising needs, will proceed and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares all the attributes present in Wishpond. However, Aritic PinPoint displays a much richer attribute list. For example, Wishpond offers global stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on lead behaviour, events, period where the lead/customer is presently in with regards to the buyers’ travel, and demographics like location, age, gender, joining date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Also, Aritic PinPoint works on a multichannel approach towards marketing. You can join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and social networking integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is much more advanced than Wishpond and contains a great deal of features, it is costlier. For an enterprise, Aritic PinPoint provides account-based advertising that’s sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the cost! Their services start from zero and move on to $29 for your simple plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real time testing for customized layouts. Another point of difference is, together with Shortstack the number of consumers or group members is also strictly limited to one. In circumstances where multiple users are wanted, a cost of about $29 per each month is viable; unlike Wishpond which can provide a number of users with limited access to info.
This brings us The close of the inspection of Wishpond. This tool Is Ideal for a marketer, and I Must say it is a really simple to use the application. Now that you are aware of all the Features, pricing and perks plans, you must start using the application. You can Always start with the 14-day trial period for the program that is appropriate for you. Allow me to Know your views about the tool, and also if you happen across another better Alternative to Wishpond. Anatomy Of A Landing Page