Introduction Are Landing Pages Effective
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms every year that have enough potential to conquer their peers. This past year, Wishpond Technologies, that technical in marketing automation software, got featured. Are Landing Pages Effective
The inclusion of Wishpond on the Ready to Rocket list is a testament to The way the character of digital advertising is shifting, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of electronic marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all of your marketing requirements. The highlight of this tool is lead generation and the following analytical procedure. Wishpond can help in building interactive landing pages and design contests, track prospects, send emails, and do so much more.
Wishpond Allows one to understand”where precisely” and”the way” to step forward. To put it differently, it is”fully automated” and”free forever” marketing tool that catalyses the easiest process of generating and nurturing leads.
In this blog, I Will help you through the minute details of the tool, write Wishpond review. According to my user expertise, I think Wishpond is a must-try for all marketers. With no much-a-do, here are the primary characteristics of Wishpond. Are Landing Pages Effective
Wishpond Review — Features Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable kinds for your landing page. There are numerous Flexible templates to select from. Form building is very simple with the drag and drop builder. Like landing pages, you can create several versions of your form and conduct A/B test. These forms are easy to create, publish and discuss it (site, site, Facebook Page). You might even print on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field on your form to accumulate files and documents.
Drop down menu to get a long list of options. This keeps your form short.
Multiple test boxes for leads to Go for over one alternative that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six different Kinds of well-timed pop-ups-
Exit intent: This pop up is the final attempt to grab the attention of Those prospects which are about to leave your site.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor has Spent a specific quantity of time on your website.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: All these pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can aim your popups as you wish, for instance, you can decide on which pages the popups will appear and where it won’t. Are Landing Pages Effective
A/B testing feature is available in popups too. You can test and determine which one is Giving you desired results before finalising one. Other key features include Social Share Buttons. It’s possible to add social sharing buttons for your popups (for Facebook, Twitter, and G+).
Wishpond provides Another section for direct data management where you are able to see all of your customers and their information. It may be sorted to different lists as per the category you want. It’s five main areas:
Stats provides a global Summary of action taking Place within all your Wishpond campaigns via different links. The analytics supplies metric information to pay attention to the number of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive perspective of Different leads sorted by most recent activity. With every click on a lead, you can receive all the details of the lead, including their activities, profile information and which lists they are a part of.
Visitors include those who viewed the webpage but did Not convert in your form. With the use of this system of collecting visitor data, it is possible to monitor even before they’ve converted. When they eventually fill out one of your types, all the tracking data associated with their account unifies into their new lead profiles.
Lists allow you to see which leads are a part of which lists. This is among the most important section and also a place to come back and check for distinct list sections especially if you are creating different clever lists and static lines with marketing automation
Lead Properties lets you view all the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Together with the pre-built templates, you can just drag and drop elements to make your landing page. Elements like text boxes, image, video, social networking programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of this landing page. One minor issue which I faced while using the editor is, I needed to click several times to select a text. You have to double click it to select and edit, but I figure I double-clicked it to get two or three times. However, what I got at the end is a thoroughly professional landing page. I guess with the outcome; I could can click few times extra! All the templates are cellular responsive. With over 100 templates, you can produce a high converting landing page for any business.
You can run A/B Tests for multiple variations of your landing page. Wishpond conducts the exam for you and provides you detailed reports. Depending on the precise findings, you can zero on the very best edition of your landing page. You will require no coding knowledge to make these interactive and all-device-compatible landing pages.
This isn’t all. You can do together with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. Similarly, it is simple to publish your landing page in your domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your prospects to register immediately for a training or marathon or enjoys of these by just clicking on the link. They don’t need to give any other additional details.
Contests and Promotions
You can conduct Exciting competitions and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also promote benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to get into your contest. I’ve already discussed the customizable forms above. It’s possible to use this feature here too.
To help you create Your competitions interesting and far-fetched, Wishpond includes ten other programs that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on societal networking platforms such as Facebook, Twitter, or on your own site. Be it any platform, your own promotions and contests will look good on desktops, tablets and phones. It is possible to get more likes and follows by incorporating a Facebook Like a Twitter follow alternative. Are Landing Pages Effective
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, plus a whole lot more. Below is the listing of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a website and Social Networking platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads involving your email marketing app and Wishpond account. This is facilitated by apps like:
Wishpond incorporates Using a help desk app UserVoice, and additionally with SurveyMonkey for successful surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar will help you conduct smooth webinars to your prospects once they register on one of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 other programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you are seeking trickle email campaigns or wish to send personalized emails, Wishpond has all the features prepared for you.
Not only this, you Can add dents to your leads and section them based on their actions. Add to the; you get real time analytics that will assist you measure the performance of your automated workflow. It is possible to use merge tags to personalize your emails depending on the information you have in your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct plans Wishpond offers — Basic, Pro and Growth. Apart from the common features, the Basic program has a limit on the prospects up to 1000, Email advertising per month up to 10,000 using a single user that has a price tag of $45 for each month.
The Development Plan is for $129/month with 10000 greatest leads with unlimited customers and the rest of the notable features of Pro and Fundamental packages. Along with all that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for everybody. You may register for a FREE 14-Day trial for any of those programs before paying. Are Landing Pages Effective
Special Perks From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a client, you can avail these offers:
30 Days free for Appointlet which is a helpful tool to book appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds which is a comprehensive display and PPV marketing research tool that assesses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, bloggers or online advertising experts. It supplies a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts which will be easily monitored through GetAmbassador. When you sign up an affiliate, you will be provided with a exceptional tracking link. If Wishpond receives some visitor via your affiliate link, it will immediately associate it with your own affiliate accounts; and when the visitor buys a subscription, either about precisely the same visit or afterwards, you will be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you receive a more than marginal access to innovative advertising tools such as GetAmbassador and Tracking Dashboard which permits you to monitor all of your tasks such as clicks, commission, and revenue. Banner ads can be easily posted on sites or sites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go via the templates, participate efficiently in Wishpond’s official Academy and article Banner ads that may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you’ll have to await a while!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make fine popup forms to your clients.
Collaborate easily with your group with multiple user accounts. The Governance option enables you to restrict users’ access to the client accounts they’re working on.
Show your customers superbly designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. 1 such firm is TrueCaller. A common name, Truecaller lets you recognize who is calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller desired To gather tales of their users in a creative way. The main aim was to understand how each user has benefitted or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of the consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to collect all information, and this is exactly what happened:
Over 70K+ participants
TrueCaller became the best keyword on societal media throughout the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, also benefited highly from Wishpond. There are many more awesome case studies which show the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong opponents. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a difficult competition. But here I shall just tell you why I will vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta doesn’t Supply any free service, and their strategies are rather expensive. The package of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with few other stations.
Struta Does not possess the website popups feature. The assortment of templates can also be less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There’s a deficiency of lead data analysis which may be used for turning leads to loyal customers. I think with Strutta, I had to spend more time. To the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry option, I’d vouch for the numerous marketing programs from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might attract users. But I am sure those who are unwilling to compromise their advertising needs, will proceed and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the features present in Wishpond. But, Aritic PinPoint exhibits a much richer feature record. For instance, Wishpond provides global stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on direct behavior, events, period where the lead/customer is currently in with regards to the buyers’ journey, and demographics such as age, gender, joining date, etc.. Email campaigns are complex due to this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards marketing. You can join and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Considering that Aritic PinPoint is much more sophisticated than Wishpond and contains a lot of attributes, it is more expensive. For an organization, Aritic PinPoint offers account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And today has all the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the cost! Their services start from zero and proceed on to $29 for your simple plan. The Enterprise program at $499 gives you access to all the attributes. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real-time testing for customized layouts. Another point of difference is, with Shortstack the amount of users or group members is also strictly restricted to one. In circumstances where multiple users are wanted, a price of around $29 per each month is achievable; unlike Wishpond which may provide multiple users with limited access to info.
This brings us to The end of the inspection of Wishpond. This tool Is Ideal for a marketer, also that I Must say it’s a really simple to use the tool. Now That You’re aware of all the Features, perks and pricing strategies, you must begin using the application. You can Always start with the 14-day trial period to the program that is appropriate for you. Allow me to Understand your views about the tool, and if you happen across another better Alternative to Wishpond. Are Landing Pages Effective