Intro B2B Landing Page Best Practices
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology companies annually which have sufficient potential to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got showcased. B2B Landing Page Best Practices
The addition of Wishpond on the Ready to Rocket record is a testament to How the character of electronic marketing is shifting, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital marketing is evolving to acquire better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the marketing industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your marketing requirements. The highlight of the tool is lead creation and the next analytical procedure. Wishpond can help in creating interactive landing pages and layout contests, track leads, send emails, and do much more.
Wishpond Allows you to know”where exactly” and”how” to step ahead. To put it differently, it’s”fully automated” and”free forever” marketing tool which catalyses the easiest process of nurturing and generating leads.
In this blog, I Will help you through the minute information of this tool, compose Wishpond review. According to my user experience, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the primary characteristics of Wishpond. B2B Landing Page Best Practices
Wishpond Review — Features Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable forms for your landing page. There are numerous Flexible templates to select from. Form construction is quite easy with the drag and drop builder. Like landing pages, you may make multiple variations of your own form and run A/B test. These forms are easy to make , publish and discuss it (site, blog, Facebook Page). You can even print on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu to get a long list of alternatives. This keeps your kind short.
Multiple test boxes for leads to Go for more than one alternative that Suits them.
Hidden areas to collect analytical data like source and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit intent: This pop-up is the final attempt to grab the attention of Those leads that are just about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor gets Spent a particular quantity of time on your website.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless task. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and extremely mobile responsive. You can aim your popups as you desire, for example, you can choose on which pages the popups will appear and where it will not. B2B Landing Page Best Practices
A/B testing feature can be found in popups too. You can examine and see which one is Giving you desirable outcomes before finalising one. Other important features include Social Share Buttons. You can add societal sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond supplies A separate section for direct data direction where you can see all of your visitors and their information. It may be sorted to various lists in accordance with the category you desire. It has five Chief regions:
Stats provides an international overview of action taking Place within all your Wishpond campaigns via different links. The analytics provides metric info to pay attention to the number of leads opening mails, switching on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent action. With every click on a direct result, you can get all the specifics of the guide, including their actions, profile data and which lists they are a part of.
Visitors include those who viewed the page but did Not convert on your form. With the usage of this system of collecting visitor data, you can monitor even before they have converted. When they finally fill out one of your types, all the monitoring data related to their accounts merges to their new lead profiles.
Lists Permit You to see which prospects are part of that lists. This is among the most important section and a place to come back and check for different list sections especially If You’re creating different clever lists and static lines using marketing automation
Lead Properties enables you to view all the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task simple. Along with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, image, video, social networking programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of the landing page. 1 minor issue that I faced when using the editor is, I had to click many times to select a text. You have to double click it to select and edit, but I figure I double-clicked it for a couple of times. However, what I got in the end is a totally professional landing page. I guess with the outcome; I could can click few times additional! All the templates are mobile responsive. With over 100 templates, you can create a high-definition landing page for any business.
You can run A/B Tests for multiple variants of your landing page. Wishpond runs the test for you and gives you comprehensive reports. Based on the accurate findings, you can zero upon the best edition of your landing page. You will need no programming knowledge to make such interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. In the same way, it is simple to publish your landing page in your domain and sub-domains.
You can add Auto-submit links to your own emails. This allows your leads to register instantly for a workshop or webinar or enjoys of these by just clicking on the hyperlink. They do not need to give any other additional information.
Events and Promotions
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their friends to get into your contest. I’ve already discussed the customizable forms over. It’s possible to take advantage of this feature here as well.
To Assist You create Your contests interesting and far-fetched, Wishpond comprises ten additional programs that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on social media platforms like Facebook, Twitter, or in your site. Be it any stage, your promotions and competitions will look great on laptops, mobiles and tablets. You can get more enjoys and follows by adding a Facebook Like a Twitter follow option. B2B Landing Page Best Practices
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a website and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects between your email marketing app and Wishpond account. This is eased by apps like:
Wishpond integrates Using a help desk program UserVoice, and also with SurveyMonkey for successful surveys. Integrations with Webinar apps like ClickWebinar and GoToWebinar can help you run smooth webinars to your prospects as soon as they sign up on a few of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 additional programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you are seeking drip email campaigns or wish to send customized emails, Wishpond has all the features prepared for you.
In Addition, you Can add dents to your leads and segment them according to their actions. Add to the; you get real time analytics that will help you measure the performance of your automated workflow. It is possible to use combine tags to customize your emails based on the information you have in your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can pick from three different programs Wishpond provides — Basic, Pro and Development. Aside from the common features, the fundamental program has a limitation on the prospects up to 1000, Email advertising per month up to 10,000 using one user which comes with a price tag of $45 for monthly.
The Growth Plan is for $129/month with 10000 maximum leads with unlimited customers and the rest of the prominent features of Pro and Basic packages. Along with all of that, Priority Support and Training Training Program is also provided. And as always Customer Support is free for everybody. You may sign up for a FREE 14-Day trial for some of the programs before paying. B2B Landing Page Best Practices
Special Benefits From Wishpond
Wishpond also Provides special perks in the majority of their other services. If you are a client, you can avail those offers:
30 Days free of Appointlet that’s a helpful tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a thorough screen and PPV advertising research tool which assesses competitor’s ad strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, bloggers or online advertising pros. It supplies a recurring 30% commission with no payment for your service. You get consistent online payouts which can be readily tracked through GetAmbassador. When you join an affiliate, you will be given with a exceptional tracking link. When Wishpond receives any visitor through your affiliate link, it will directly link it with your own affiliate accounts; and if the visitor buys a subscription, either about the exact same visit or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to innovative marketing tools such as GetAmbassador and Tracking Dashboard which allows you to monitor all of your tasks such as clicks, commission, and earnings. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, engage efficiently in Wishpond’s official Academy and post Banner ads that may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you will need to wait for a while!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly in this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clients.
Collaborate easily with your team with multiple user accounts. The Governance option lets you restrict users’ access to the customer accounts they are working on.
Show your customers superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. 1 such firm is TrueCaller. A common name, Truecaller lets you recognize who’s calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has become a part of this success story.
TrueCaller wanted To collect tales of their users in a creative way. The most important goal was to understand how each user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of those users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to gather all of the info, and this is what occurred:
Over 70K+ participants
TrueCaller became the top keyword on social media during the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are many more awesome case studies which prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other powerful opponents. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a tough competition. But here I will just tell you why I will vote for Wishpond out of these four apps:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their plans are quite expensive. The bundle of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with several different stations.
Struta Does not possess the site popups feature. The assortment of templates is also less. No advertising automation or lead data analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a deficiency of lead data analysis which can be used for turning leads to loyal clients. I think with Strutta, I had to invest more time. To the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I’d still vouch for the numerous advertising programs from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may attract users. But I am convinced those who are unwilling to compromise their advertising requirements, will proceed and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation instrument with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the attributes within Wishpond. However, Aritic PinPoint displays a much richer feature record. For example, Wishpond provides international stats for all of the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on direct behavior, events, stage where the lead/customer is currently in with respect to the buyers’ journey, and demographics like age, gender, linking date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards promotion. You can connect and nurture your leads via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is much more sophisticated than Wishpond and has a great deal of attributes, it’s more expensive. For an organization, Aritic PinPoint offers account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their website with GDPR related Info And now has all of the detail available here to help their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply taking a look at the cost! Their services start from zero and move on to $29 for your simple plan. The Enterprise plan at $499 gives you access to all of the attributes. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the lack of real time testing for customized designs. Another point of difference is, together with Shortstack the amount of users or team members can also be strictly limited to one. In cases where multiple users are desired, a price of around $29 per each month is viable; unlike Wishpond which may provide a number of users with restricted access to info.
This brings us to The end of the inspection of Wishpond. This tool Is Ideal for a marketer, and I Must say it is a really simple to use the tool. Now That You’re aware of each of the Attributes, perks and pricing plans, you must begin using the tool. You can Always begin with the 14-day trial period to the plan that suits you. Let me Understand your views about this tool, and also if you come across another better Alternative to Wishpond. B2B Landing Page Best Practices