Intro B2B Lead Gen
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms annually that have sufficient capacity to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got showcased. B2B Lead Gen
The addition of Wishpond on the Ready to Rocket list is a testament to The way the nature of digital marketing is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic advertising is evolving to acquire better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the Advertising business, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your marketing requirements. The highlight of the tool is lead creation and the following analytical process. Wishpond helps in creating interactive landing pages and layout competitions, track prospects, send emails, and do so much more.
Wishpond Allows one to understand”where exactly” and”the way” to measure forward. To put it differently, it’s”completely automated” and”free forever” marketing tool which catalyses the simplest procedure for generating and nurturing leads.
In this blog, I Will walk you through the second information of this tool, write Wishpond review. According to my user experience, I think Wishpond is a must-try for many marketers. Without much-a-do, here are the primary characteristics of Wishpond. B2B Lead Gen
Wishpond Review — Attribute Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable kinds to your landing page. There are numerous Flexible templates to select from. Form construction is quite easy with the drag and drop builder. Like landing pages, you may create multiple versions of your own form and conduct A/B test. These forms are simple to make , print and discuss it (website, site, Facebook Page). You can even publish on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field on your form to accumulate files and documents.
Drop down menu for a long list of options. This keeps your form short.
Multiple check boxes for prospects to opt for over one option that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six different Kinds of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to catch the attention of Those leads that are about to leave your website.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a specific quantity of time on your site.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are both flexible and extremely mobile responsive. You are able to aim your popups as you desire, for example, you can decide on which pages the popups will look and where it won’t. B2B Lead Gen
A/B testing feature is available in popups too. You can test and see which one is Giving you desired results before finalising one. Other key attributes include Social Share Buttons. You can add social sharing buttons to your popups (such as Facebook, Twitter, and G+).
Wishpond provides A separate section for direct data direction where you can see all of your visitors and their information. It can be sorted into various lists as per the category you desire. It’s five Chief areas:
Stats provides a global Summary of activity taking Place within all your Wishpond campaigns via different links. The analytics supplies metric info to take note of the amount of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent action. With each click on a lead, you can receive all the specifics of the lead, such as their actions, profile data and which lists they’re a part of.
Visitors include those that viewed the webpage but did Not convert in your form. With the usage of the system of collecting customer data, you can track even before they have converted. When they finally fill out one of your types, all of the tracking data associated with their account merges to their new lead profiles.
Lists allow you to see which prospects are part of that lists. This is among the most important section and also a place to come back and look for distinct list sections especially if you are creating different clever lists and inactive lines using marketing automation
Lead Properties enables you to view All of the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Together with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, picture, video, social networking buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of this landing page. One minor issue that I faced while using the editor isI had to click many times to pick a text. You have to double click it to select and edit, but I figure I double-clicked it for two or three times. But what I got at the end is a totally professional landing page. I guess with all the outcome; I could manage to click few times extra! Each of the templates are mobile responsive. With more than 100 templates, you can produce a high converting landing page for any business.
You can run A/B Tests for numerous variations of your landing page. Wishpond conducts the test for you and provides you comprehensive reports. Depending on the accurate findings, you can zero upon the best edition of your landing page. You’ll need no coding knowledge to create such interactive and all-device-compatible landing pages.
This is not all. You can do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. In the same way, you can easily publish your landing page in your domain and sub-domains.
You can add Auto-submit links to your emails. This allows your leads to register immediately for a workshop or webinar or likes of such by simply clicking on the link. They don’t have to give any other additional information.
Events and Marketing
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This facilitates share and likes. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these benefit contests, the entrants get rewarded when they refer their friends to get into your contest. I’ve discussed the customizable forms over. You can use this feature here as well.
To help you create Your contests interesting and far-fetched, Wishpond includes ten other programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal networking platforms like Facebook, Twitter, or in your own site. Be it any stage, your promotions and competitions will look good on desktops, mobiles and tablets. You can get more likes and follows by adding a Facebook Like a Twitter follow option. B2B Lead Gen
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus much more. Below is the listing of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a website and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads between your email marketing app and Wishpond account. This is eased by programs like:
Wishpond incorporates With a help desk app UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar can allow you to run smooth webinars for your leads as soon as they sign up on a few of your campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 additional programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I already mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re looking for trickle email campaigns or want to send personalized emails, Wishpond has all of the features prepared for you.
In Addition, you Can add scores to your own leads and section them based on their actions. Add to the; you get real time analytics to assist you measure the performance of your automatic workflow. It is possible to use combine tags to customize your emails depending on the information you have in your database. Wishpond integrates with various email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can choose from three different plans Wishpond provides — Basic, Pro and Development. Apart from the common features, the Basic program has a limitation on the prospects up to 1000, Email advertising per month up to 10,000 with a single user that comes with a price tag of $45 for each month.
The Development program is for $129/month using 10000 maximum contributes with unlimited users and the rest of the prominent features of Pro and Basic packages. In addition to all that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for everybody. You can sign up for a FREE 14-Day trial for some of the plans before paying. B2B Lead Gen
Special Rewards From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a customer, you can avail these offers:
30 Days free for Appointlet which is a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive display and PPV advertising research tool which assesses competitor’s advertising strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to website owners, owners or internet advertising pros. It provides a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts that will be easily tracked through GetAmbassador. When you sign up as an affiliate, you will be given with a unique tracking link. When Wishpond receives some visitor via your affiliate link, it will directly link it with your own affiliate account; and if the visitor purchases a subscription, either about the exact same trip or afterwards, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal accessibility to innovative marketing tools such as GetAmbassador and Tracking Dashboard that allows you to track all of your activities such as clicks, commission, and earnings. Banner ads are easily posted on blogs or sites. Case Studies and Testimonials are used in websites, sites, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, participate effectively in Wishpond’s official Academy and post Banner ads which can be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you’ll need to await a while!
Wishpond for Agencies
Wishpond supplies A easy software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly within this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms to your clients.
Collaborate easily with your team with numerous user accounts. The Governance option enables you to limit users’ access to the client accounts they’re working on.
Show your customers beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the world. 1 such company is TrueCaller. A common title, Truecaller lets you recognize who’s calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has been a component of the success story.
TrueCaller wanted To collect tales of the customers in a creative manner. The main goal was to understand how every user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller wanted to contact those consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to gather all of the info, which is what happened:
Over 70K+ participants
TrueCaller became the top keyword on social media during the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies that show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other powerful competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a difficult competition. But here I will only tell you why I will vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their plans are quite expensive. The bundle of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and few other stations.
Struta Doesn’t have the website popups feature. The assortment of templates is also less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a deficiency of lead information analysis which may be used for turning leads into loyal clients. I think with Strutta, I had to invest more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I’d still vouch for the numerous marketing programs from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan which may attract users. But I am convinced those who are reluctant to compromise their advertising requirements, will go ahead and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the features within Wishpond. However, Aritic PinPoint exhibits a much richer attribute record. For instance, Wishpond offers global stats for all of the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on direct behavior, events, period in which the lead/customer is presently in with respect to the buyers’ travel, and demographics such as age, sex, linking date, etc.. Email campaigns are complex because of this in-depth segmentation.
Also, Aritic PinPoint works on a multichannel approach towards marketing. It’s possible to join and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and social media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Considering that Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a lot of features, it’s more expensive. For an organization, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all of the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the price! Their services start from zero and move on to $29 for the basic plan. The Enterprise program at $499 gives you access to all the features. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another severe lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, together with Shortstack the number of consumers or team members is also strictly limited to one. In circumstances where multiple users are wanted, a price of around $29 per month is achievable; unlike Wishpond that may provide multiple users with limited access to info.
This brings us The close of the review of Wishpond. This instrument is perfect for a marketer, also I Must say it’s a very simple to use the tool. Now That You’re aware of each of the Features, perks and pricing strategies, you must start using the application. You can Always begin with the 14-day trial period to the program that is appropriate for you. Let me Know your views about the tool, and also if you come across another better Alternative to Wishpond. B2B Lead Gen