Intro B2B Lead Generation Process
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology companies every year that have sufficient potential to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got featured. B2B Lead Generation Process
The inclusion of Wishpond on the Ready to Rocket record is a testament to How the character of digital marketing is changing, and Wishpond is set to capitalize on the growing need for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital marketing is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the Advertising business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all of your marketing requirements. The highlight of this tool is lead creation and the following analytical process. Wishpond can help in building interactive landing pages and layout contests, track prospects, send emails, and do so much more.
Wishpond Enables one to know”where precisely” and”the way” to step ahead. In other words, it is”completely automated” and”free forever” marketing tool which catalyses the easiest process of generating and nurturing prospects.
In this blog, I Will walk you through the minute details of this tool, write Wishpond review. According to my user experience, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the primary features of Wishpond. B2B Lead Generation Process
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms for your landing page. There are many Flexible templates to choose from. Form building is very easy with the drag and drop builder. Like landing pages, you may make several versions of your own form and run A/B test. These forms are easy to make , publish and discuss it (site, blog, Facebook Page). You can even publish on wishpond.com and discuss it. Here are few more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu to get a very long list of options. This keeps your form short.
Multiple test boxes for leads to opt for more than 1 option that Suits them.
Hidden fields to collect analytical information like source and referrer.
Merge tags to customize your forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to grab the attention of Those prospects that are about to leave your site.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a specific quantity of time on your site.
Entry pop-ups: The moment a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Also, you get pre-designed templates to choose from. The pop up templates are flexible and extremely mobile responsive. You can aim your popups as you wish, for example, you can choose on which pages the popups will look and where it won’t. B2B Lead Generation Process
A/B testing feature is available in popups as well. You can examine and determine which one is Giving you desired results before finalising one. Additional key features include Social Share Buttons. It’s possible to add social sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond supplies A separate section for direct data management where you can see all your customers and their data. It may be sorted into various lists in accordance with the category you want. It’s five Chief regions:
Stats provides a global overview of action taking Place within all of your Wishpond campaigns through different links. The analytics provides metric information to take note of the number of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive perspective of Various leads sorted by most recent activity. With each click on a lead, you can receive all the specifics of the guide, such as their actions, profile data and which lists they’re a part of.
Visitors include those that viewed the page but did Not convert on your form. With the use of the system of collecting visitor data, you can monitor even before they have converted. When they finally fill out among your types, all the tracking data associated with their accounts merges into their new lead profiles.
Lists allow you to see which leads are a part of which lists. This is among the most important section and also a place to come back and check for different list sections especially If You’re creating different smart lists and static lines using marketing automation
Lead Properties enables you to see all the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job simple. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements like text boxes, image, video, social media buttons, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. 1 minor issue which I faced when using the editor isI needed to click several times to select a text. You need to double click it to select and edit, but I figure that I double-clicked it to get two or three times. But what I got in the end is a totally professional landing page. I guess with the result; I could manage to click few times extra! Each of the templates are cellular responsive. With more than 100 templates, you may create a high-definition landing page for virtually any industry.
You can conduct A/B Evaluations for multiple variants of your landing page. Wishpond runs the test for you and gives you comprehensive reports. Depending on the accurate findings, you can zero on the best edition of your landing page. You’ll need no programming knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. Similarly, it is simple to publish your landing page in your domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This allows your leads to register instantly for a training or marathon or enjoys of such by just clicking on the hyperlink. They do not need to provide any other additional details.
Events and Advertising
You can run Exciting contests and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This facilitates share and likes. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to get into your contest. I have discussed the customizable forms above. It’s possible to use this feature here as well.
To help you create Your competitions interesting and far-fetched, Wishpond includes ten other programs that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on societal networking platforms such as Facebook, Twitter, or in your site. Be it any stage, your promotions and contests will look good on desktops, mobiles and tablets. It is possible to find more enjoys and follows by adding a Facebook Like button or a Twitter follow option. B2B Lead Generation Process
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a website and Social Networking platforms Are likely to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects involving your email marketing app and Wishpond account. This is eased by programs like:
Wishpond incorporates With a help desk app UserVoice, and additionally with SurveyMonkey for successful polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar will help you conduct smooth webinars for your leads as soon as they sign up on one of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 other apps.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you’re looking for drip email campaigns or want to send customized mails, Wishpond has all of the features prepared for you.
In Addition, you Can add dents to your leads and section them based on their actions. Add to this; you get real time analytics to help you assess the performance of your automated workflow. It is possible to use combine tags to personalize your emails based on the information you’ve got in your database. Wishpond integrates with various email marketing tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct programs Wishpond provides — Basic, Pro and Growth. Aside from the typical features, the Basic plan has a limitation on the leads up to 1000, Email advertising per month up to 10,000 using a single user which comes with a price tag of $45 for monthly.
The Growth program is for $129/month using 10000 maximum leads with unlimited users and the rest of the prominent features of Pro and Fundamental packages. Along with all of that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for everybody. You may sign up for a FREE 14-Day trial for some of the plans before paying. B2B Lead Generation Process
Special Rewards From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet which is a helpful tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive screen and PPV marketing research tool which analyses competitor’s ad strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to site owners, bloggers or internet advertising experts. It supplies a recurring 30% commission with no payment for your service. You get consistent online payouts that can be readily monitored through GetAmbassador. When you join an affiliate, you’ll be provided with a exceptional tracking link. If Wishpond receives any visitor through your affiliate link, it will immediately link it with your affiliate account; and when the visitor purchases a subscription, either on the exact same trip or afterwards, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you receive a more than marginal accessibility to ingenious advertising tools such as GetAmbassador and Tracking Dashboard that permits you to track all your tasks such as clicks, commission, and revenue. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are used in sites, blogs, and landing pages. You get access to affiliate a landing page in which you can go via the templates, engage efficiently in Wishpond’s official Academy and article Banner ads which can be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you’ll need to await a short time!
Wishpond for Agencies
Wishpond provides A easy software for agencies. Agencies have multiple clients to deal with, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clients.
Collaborate easily with your group with multiple user accounts. The Governance option lets you restrict users’ access to the client accounts they’re working on.
Show your clients superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. 1 such company is TrueCaller. A common name, Truecaller lets you recognize who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller desired To gather tales of the users in a creative manner. The main aim was to understand how every user has benefitted or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of the consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to gather all of the information, and this is exactly what happened:
Over 70K+ participants
TrueCaller became the best keyword on social media throughout the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, also benefited highly from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other strong competitors. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a difficult competition. But here I will only tell you why I will vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta doesn’t Supply any free service, and their plans are quite pricey. The package of 249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with several other channels.
Struta Does not have the site popups feature. The assortment of templates is also less. No marketing automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a lack of lead information analysis which can be used for turning leads to loyal clients. I believe with Strutta, I needed to spend more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry option, I’d still vouch for the numerous advertising programs from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan which may attract users. But I am convinced those who are unwilling to compromise their advertising requirements, will proceed and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares all the attributes present in Wishpond. But, Aritic PinPoint exhibits a much richer attribute list. For example, Wishpond provides global stats for all the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on lead behaviour, events, stage where the lead/customer is presently in with regards to the buyers’ travel, and demographics like age, sex, linking date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards marketing. It’s possible to join and nurture your leads via mails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing section. Considering that Aritic PinPoint is quite a bit more advanced than Wishpond and has a lot of features, it is more expensive. For an enterprise, Aritic PinPoint offers account-based advertising that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all the detail available here to help their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply taking a look at the cost! Their services start from zero and move on to $29 for your simple plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the lack of real time testing for customized layouts. Another point of difference is, with Shortstack the amount of consumers or team members can also be strictly restricted to one. In circumstances where multiple users are wanted, a price of around $29 per month is viable; unlike Wishpond that may provide a number of users with restricted access to data.
This brings us The end of the inspection of Wishpond. This instrument is perfect for a marketer, also that I Must say it’s a very simple to use the tool. Now That You’re aware of each of the Features, perks and pricing strategies, you must begin using the tool. You can Always start with the 14-day trial period to the program that suits you. Allow me to Understand your views about this tool, and if you happen across another better Alternative to Wishpond. B2B Lead Generation Process