Introduction B2B Lead Generation Strategies
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology firms annually which have enough capacity to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got showcased. B2B Lead Generation Strategies
The addition of Wishpond on the Ready to Rocket record is a nod to The way the nature of electronic marketing is shifting, and Wishpond is positioned to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic advertising is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the Advertising business, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your marketing needs. The highlight of the tool is lead creation and the next analytical process. Wishpond helps in building interactive landing pages and design contests, track prospects, send mails, and do much more.
Wishpond Allows you to understand”where precisely” and”how” to step ahead. In other words, it’s”fully automated” and”free forever” advertising tool that catalyses the simplest process of generating and nurturing prospects.
In this blog, I Will walk you through the second information of this tool, compose Wishpond review. Based on my user expertise, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the primary characteristics of Wishpond. B2B Lead Generation Strategies
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms to your landing page. There are numerous Flexible templates to choose from. Form construction is quite simple with the drag and drop builder. Like landing pages, you can create multiple variations of your form and run A/B test. All these forms are easy to make , publish and share it (website, blog, Facebook Page). You can also print on wishpond.com and share it. Listed below are a couple more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu for a long list of options. This keeps your kind short.
Multiple test boxes for prospects to opt for more than one option that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to personalize your own forms.
Wishpond lets you create six different types of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to grab the attention of Those leads which are just about to leave your website.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor has Spent a particular amount of time on your site.
Entrance pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: These pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Also, you get pre-designed templates to choose from. The pop up templates are flexible and extremely mobile responsive. You can aim your popups as you wish, for example, you can choose on which pages the popups will look and where it will not. B2B Lead Generation Strategies
A/B testing feature can be found in popups too. You can examine and see which one is Giving you desirable outcomes before finalising one. Additional important attributes include Social Share Buttons. It’s possible to add social sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond supplies Another section for direct data direction where you are able to see all of your visitors and their data. It may be sorted into various lists as per the category you want. It’s five main regions:
Stats provides a global Summary of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric info to take note of the number of prospects opening emails, switching on campaigns and page views.
Leads provide you with a comprehensive perspective of Different leads sorted by most recent activity. With each click on a lead, you can receive all the specifics of the guide, including their actions, profile information and which lists they’re a part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the usage of the system of collecting customer data, you can monitor even before they have converted. When they eventually fill out one of your forms, all of the tracking data related to their accounts merges to their new lead profiles.
Lists Permit You to see which prospects are a part of which lists. This is among the most important section and a place to come back and look for different list sections especially If You’re creating different clever lists and inactive lines using marketing automation
Lead Properties enables you to view all the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your job easy. Along with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, image, video, social networking programs, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of this landing page. 1 slight issue that I faced when using the editor would be , I needed to click several times to select a text. You have to double click it to select and edit, but I figure I double-clicked it to get two or three times. However, what I got at the end is a totally professional landing page. I guess with all the outcome; I could can click few times extra! Each of the templates are mobile responsive. With more than 100 templates, you can create a high converting landing page for virtually any business.
You can conduct A/B Evaluations for multiple variations of your landing page. Wishpond conducts the test for you and provides you comprehensive reports. Depending on the accurate findings, you can zero on the best edition of your landing page. You will need no coding knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You are able to do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page directly within WP dashboard. In the same way, you can easily publish your landing page on your domain and sub-domains.
You can add Auto-submit links to your emails. This lets your leads to register instantly for a training or marathon or enjoys of these by simply clicking on the hyperlink. They do not need to give any other additional information.
Events and Promotions
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote methods. This facilitates likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to get into your contest. I’ve discussed the customizable types above. It’s possible to take advantage of this feature here as well.
To Assist You create Your competitions interesting and far-fetched, Wishpond comprises ten additional apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on social media platforms like Facebook, Twitter, or on your site. Be it any platform, your own promotions and competitions will look great on laptops, tablets and phones. It is possible to get more likes and follows by incorporating a Facebook Like button or a Twitter follow option. B2B Lead Generation Strategies
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of resources Wishpond integrates with:
CRM Integrations: Lead capturing on a website and social media platforms Are likely to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects between your email marketing app and Wishpond account. This is eased by apps like:
Wishpond incorporates Using a help desk program UserVoice, and also with SurveyMonkey for successful surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar can help you conduct smooth webinars for your prospects as soon as they sign up on one of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 other apps.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are looking for drip email campaigns or want to send customized mails, Wishpond has all the features prepared for you.
Not only this, you Can add scores to your own leads and section them according to their actions. Add to the; you get real-time analytics that will help you assess the performance of your automatic workflow. You can use merge tags to customize your emails depending on the info you have on your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can choose from three distinct programs Wishpond provides — Basic, Pro and Development. Aside from the common features, the Basic plan has a limit on the prospects up to 1000, Email advertising a month up to 10,000 with one user which has a price tag of $45 for monthly.
The Growth Plan is for $129/month with 10000 greatest leads with unlimited customers and the rest of the notable features of Pro and Basic packages. Along with all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for all. You may register for a FREE 14-Day trial for some of those plans before paying. B2B Lead Generation Strategies
Special Rewards From Wishpond
Wishpond also Provides special perks in most of the other services. If you are a client, you can avail those offers:
30 Days free of Appointlet which is a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a thorough display and PPV marketing research tool that assesses competitor’s advertising strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to site owners, owners or online marketing pros. It provides a recurring 30% commission with no payment for your service. You get consistent online payouts that can be easily monitored through GetAmbassador. When you sign up an affiliate, you will be given with a exceptional tracking link. When Wishpond receives some visitor via your affiliate link, it will directly link it with your own affiliate accounts; and when the visitor purchases a subscription, either on precisely the same trip or afterwards, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal access to innovative marketing tools such as GetAmbassador and Tracking Dashboard which allows you to monitor all your tasks including clicks, commission, and earnings. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are employed in websites, sites, and landing pages. You get access to affiliate a landing page in which you can go through the templates, participate effectively in Wishpond’s official Academy and article Banner ads which may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will need to wait for a short time!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly within this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms for your clients.
Collaborate easily with your team with multiple user accounts. The Governance option lets you restrict users’ access to the customer accounts they are working on.
Show your customers beautifully designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. 1 such company is TrueCaller. A common title, Truecaller lets you recognize who’s calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a component of the success story.
TrueCaller desired To gather tales of their users in a creative way. The most important aim was to understand how every user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to contact the users’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a competition to gather all of the info, and this is what occurred:
More than 70K+ participants
TrueCaller became the best keyword on social media during the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, also benefited highly from Wishpond. There are many more awesome case studies which prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other powerful opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a difficult competition. But here I shall just tell you why I’ll vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their strategies are rather pricey. The package of 249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with several different stations.
Struta Does not possess the site popups feature. The variety of templates is also less. No marketing automation or direct data analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a deficiency of lead information analysis which can be used for turning leads to loyal customers. I believe with Strutta, I needed to spend more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry alternative, I would still vouch for the numerous marketing apps from Wishpond. Wishpond offers advertising automation, which is also lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might attract users. But I am convinced those who are unwilling to compromise their advertising requirements, will go ahead and’purchase’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the attributes present in Wishpond. But, Aritic PinPoint exhibits a much richer feature record. For instance, Wishpond provides international stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on direct behavior, events, stage in which the lead/customer is presently in with regards to the buyers’ travel, and demographics like location, age, gender, joining date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards promotion. You can join and nurture your leads via mails, SMS campaigns, push notifications, landing pages, mobile notifications, and social media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is quite a bit more advanced than Wishpond and has a lot of attributes, it’s more expensive. For an organization, Aritic PinPoint provides account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And today has all the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the cost! Their services start from zero and move on to $29 for your simple plan. The Enterprise program at $499 gives you access to all the features. Shortstack provides just over 30 pre-design topics unlike the countless options from Wishpond. Another severe lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, together with Shortstack the number of consumers or group members can also be strictly restricted to one. In cases where multiple users are wanted, a cost of about $29 per each month is achievable; unlike Wishpond that may provide a number of users with restricted access to info.
This brings us The close of the inspection of Wishpond. This tool is perfect for a marketer, also that I Must say it’s a really easy to use the application. Now that you are aware of all the Attributes, pricing and perks strategies, you must start using the tool. You can Always start with the 14-day trial period to the program that suits you. Let me Know your views about the particular tool, and also if you come across another better Option to Wishpond. B2B Lead Generation Strategies