Intro B2B Lead Generation Tactics
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology firms every year that have sufficient potential to beat their peers. This year, Wishpond Technologies, that technical in marketing automation software, got showcased. B2B Lead Generation Tactics
The addition of Wishpond on the Ready to Rocket record is a nod to How the nature of digital advertising is shifting, and Wishpond is set to capitalize on the growing demand for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital advertising is evolving to acquire smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the Advertising business, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all your advertising requirements. The highlight of the tool is lead generation and the following analytical procedure. Wishpond can help in building interactive landing pages and layout contests, track leads, send emails, and do so much more.
Wishpond Allows one to know”where precisely” and”the way” to step ahead. In other words, it is”fully automated” and”free forever” advertising tool that catalyses the easiest procedure for nurturing and generating prospects.
In this website, I Will walk you through the minute details of the tool, compose Wishpond review. According to my user expertise, I believe Wishpond is a must-try for many marketers. With no much-a-do, here are the primary features of Wishpond. B2B Lead Generation Tactics
Wishpond Review — Quality Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable kinds to your landing page. There are many Flexible templates to choose from. Form building is quite easy with the drag and drop builder. Like landing pages, you may create several variations of your own form and run A/B test. All these forms are easy to make , print and discuss it (website, site, Facebook Page). You might also publish on wishpond.com and share it. Here are a couple more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu for a very long list of alternatives. This keeps your kind short.
Multiple check boxes for leads to opt for over 1 alternative that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six different types of well-timed pop-ups-
Exit intent: This pop up is the last attempt to grab the attention of Those prospects that are about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a particular amount of time on your site.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and extremely mobile responsive. You are able to aim your popups as you desire, for example, you can choose on which pages the popups will look and at which it will not. B2B Lead Generation Tactics
A/B testing feature is available in popups too. You can test and determine which one is Giving you desired outcomes before finalising one. Other key features include Social Share Buttons. You can add social sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data direction where you can see all your visitors and their data. It can be sorted into different lists as per the category you desire. It has five main areas:
Stats provides a global overview of activity taking Place within all of your Wishpond campaigns through different links. The analytics provides metric info to take note of the amount of prospects opening mails, converting on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent action. With each click on a direct result, you can receive all the details of the lead, including their activities, profile information and which lists they’re a part of.
Visitors include those that viewed the webpage but did Not convert in your form. With the use of this system of collecting visitor data, it is possible to track even before they’ve converted. When they finally fill out one of your types, all the monitoring data related to their account merges to their new lead profiles.
Lists Permit You to see which leads are a part of that lists. This is among the most important section and also a place to come back and look for different list sections especially if you are creating different clever lists and inactive lines with marketing automation
Lead Properties lets you view All of the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task simple. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social media programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. 1 minor issue which I faced when using the editor would be , I had to click many times to select a text. You have to double click it to select and edit, but I figure that I double-clicked it to get two or three times. However, what I got at the end is a totally professional landing page. I guess with the result; I could manage to click few times additional! All the templates are mobile responsive. With over 100 templates, you may create a high converting landing page for virtually any industry.
You can run A/B Tests for multiple variants of your landing page. Wishpond runs the test for you and provides you detailed reports. Based on the precise findings, you can zero on the very best edition of your landing page. You will need no programming knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to build your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page on your domain name and sub-domains.
You can add Auto-submit links to your own emails. This lets your leads to register instantly for a training or marathon or likes of such by just clicking on the hyperlink. They do not have to provide any other additional details.
Contests and Promotions
You can run Exciting contests and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to encourage benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their friends to enter your contest. I’ve already discussed the customizable types over. You can use this feature here as well.
To help you create Your competitions interesting and far-fetched, Wishpond comprises ten additional programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal networking platforms such as Facebook, Twitter, or on your own site. Be it any platform, your own promotions and contests will look great on laptops, tablets and phones. You can get more enjoys and follows by incorporating a Facebook Like button or a Twitter follow option. B2B Lead Generation Tactics
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a website and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects between your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond integrates With a help desk program UserVoice, and additionally with SurveyMonkey for effective polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars for your prospects once they sign up on one of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to more than 500 other programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re seeking drip email campaigns or wish to send personalized mails, Wishpond has all the features prepared for you.
In Addition, you Can add scores to your leads and section them based on their actions. Add to the; you get real time analytics that will help you assess the performance of your automatic workflow. You can use merge tags to personalize your emails depending on the info you’ve got in your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three distinct programs Wishpond offers — Basic, Pro and Growth. Apart from the common attributes, the fundamental program has a limit on the prospects up to 1000, Email advertising per month up to 10,000 using a single user that comes with a price tag of $45 for each month.
The Growth Plan is for $129/month using 10000 maximum contributes with unlimited customers and the rest of the prominent features of Pro and Fundamental packages. In addition to all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for everybody. You may sign up for a FREE 14-Day trial for any of those programs before paying. B2B Lead Generation Tactics
Special Rewards From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a customer, you can avail these offers:
30 Days free for Appointlet that’s a helpful tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a thorough screen and PPV marketing research tool that assesses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, owners or internet advertising pros. It supplies a recurring 30% commission with no payment for your service. You receive consistent online payouts that will be readily tracked through GetAmbassador. When you join as an affiliate, you will be provided with a exceptional tracking link. When Wishpond receives any visitor via your affiliate link, it will immediately link it with your own affiliate accounts; and when the visitor buys a subscription, either about the exact same trip or afterwards, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you receive a more than marginal accessibility to innovative marketing tools such as GetAmbassador and Tracking Dashboard which permits you to track all your tasks such as clicks, commission, and revenue. Banner ads are easily posted on blogs or websites. Case Studies and Testimonials are employed in sites, blogs, and landing pages. You get access to affiliate a landing page in which you can go via the templates, engage effectively in Wishpond’s official Academy and post Banner ads which may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will have to wait for a short time!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly within this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms to your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option lets you restrict users’ access to the client accounts they’re working on.
Show your customers superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the globe. One such company is TrueCaller. A very common title, Truecaller lets you recognize who’s calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller desired To gather stories of their users in a creative way. The main aim was to understand how every user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller wanted to contact the consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to gather all of the info, and this is what happened:
More than 70K+ participants
TrueCaller became the top keyword on social media during the competition
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies that prove the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong competitors. In this case, I think Rafflecopter, Strutta, and Shortstack have the capability to provide Wishpond a tough competition. But here I will only tell you why I will vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their strategies are rather expensive. The package of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with few different stations.
Struta Does not have the website popups feature. The variety of templates is also less. No marketing automation or direct data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a deficiency of lead information analysis that may be used for turning leads to loyal clients. I believe with Strutta, I had to spend more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I’d still vouch for the multiple advertising programs from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan that might attract users. But I am sure those who are reluctant to compromise with their marketing needs, will proceed and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the attributes present in Wishpond. But, Aritic PinPoint displays a much richer attribute record. For instance, Wishpond offers global stats for all the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You get deep e mail segmentation based on lead behavior, events, period in which the lead/customer is currently in with respect to the buyers’ journey, and demographics like location, age, sex, joining date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Also, Aritic PinPoint works on a multichannel strategy towards promotion. It’s possible to connect and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and social networking integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is much more advanced than Wishpond and contains a great deal of features, it is more expensive. For an organization, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all of the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the cost! Their services begin from zero and move on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the lack of real time testing for customized designs. Another point of difference is, with Shortstack the amount of users or team members can also be strictly restricted to one. In circumstances where multiple users are desired, a cost of about $29 per month is achievable; unlike Wishpond that may provide a number of users with restricted access to info.
This brings us to The end of the review of Wishpond. This tool Is Ideal for a marketer, also that I Must say it is a really simple to use the application. Now That You’re aware of each of the Features, perks and pricing plans, you must begin using the tool. You can Always start with the 14-day trial period for the plan that is appropriate for you. Let me Understand your views about this tool, and also if you happen across another better Alternative to Wishpond. B2B Lead Generation Tactics