Introduction B2B Lead Generation
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms every year that have enough capacity to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. B2B Lead Generation
The inclusion of Wishpond on the Ready to Rocket list is a nod to The way the character of electronic marketing is changing, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital advertising is evolving to get smarter and better. Wishpond fits perfectly in the current industry. As automation takes over the Advertising industry, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your marketing requirements. The highlight of the tool is lead creation and the following analytical procedure. Wishpond helps in building interactive landing pages and design competitions, track leads, send emails, and do so much more.
Wishpond Enables you to know”where exactly” and”the way” to step ahead. In other words, it’s”completely automated” and”free forever” advertising tool that catalyses the simplest process of nurturing and generating prospects.
In this blog, I Will walk you through the second information of the tool, compose Wishpond review. According to my user expertise, I believe Wishpond is a must-try for many marketers. With no much-a-do, here are the main characteristics of Wishpond. B2B Lead Generation
Wishpond Review — Features Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable kinds for your landing page. There are many Flexible templates to select from. Form construction is very simple with the drag and drop builder. Like landing pages, you may make several variations of your own form and run A/B test. All these forms are simple to create, print and share it (site, blog, Facebook Page). You can even print on wishpond.com and share it. Here are a couple more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu to get a long list of options. This keeps your kind short.
Multiple check boxes for prospects to opt for over one alternative that Suits them.
Hidden areas to collect analytical information like source and referrer.
Merge tags to customize your forms.
Wishpond enables you to create six Distinct Kinds of well-timed pop-ups-
Exit purpose: This pop-up is the last attempt to catch the attention of Those leads that are just about to leave your website.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor has Spent a particular quantity of time on your site.
Entrance pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: These pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and extremely mobile responsive. You are able to target your popups as you wish, for example, you can choose on which pages the popups will look and where it will not. B2B Lead Generation
A/B testing feature is available in popups too. You can examine and determine which one is Giving you desirable outcomes before finalising one. Additional important features include Social Share Buttons. You can add societal sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond supplies A separate section for direct data management where you are able to see all of your customers and their information. It may be sorted into different lists in accordance with the category you desire. It has five Chief regions:
Stats provides a global Summary of action taking Place within all of your Wishpond campaigns via different links. The analytics provides metric information to pay attention to the number of leads opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Various leads sorted by most recent activity. With each click on a lead, you can get all the details of the guide, including their actions, profile data and which lists they are a part of.
Visitors include those who viewed the page but did Not convert on your form. With the usage of the system of collecting customer information, it is possible to monitor even before they’ve converted. When they finally fill out one of your types, all the tracking data associated with their account merges into their new lead profiles.
Lists Permit You to see which leads are a part of that lists. This is among the most important part and a place to come back and look for distinct listing sections especially If You’re creating different smart lists and inactive lines using marketing automation
Lead Properties enables you to see all the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Along with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, picture, video, social media buttons, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. 1 minor issue that I faced when using the editor would be , I needed to click several times to select a text. You need to double click it to select and edit, but I figure I double-clicked it to get two or three times. However, what I got in the end is a thoroughly professional landing page. I guess with all the result; I could can click few times extra! Each of the templates are cellular responsive. With over 100 templates, you may produce a high-definition landing page for any industry.
You can run A/B Evaluations for multiple variations of your landing page. Wishpond conducts the exam for you and gives you comprehensive reports. Depending on the accurate findings, you can zero on the very best version of your landing page. You will need no programming knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to construct your landing page directly within WP dashboard. Similarly, you can easily publish your landing page on your own domain and sub-domains.
You can add Auto-submit links to your own emails. This lets your prospects to register immediately for a training or marathon or likes of such by simply clicking on the link. They do not have to provide any other additional details.
Contests and Promotions
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses . Later, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It gives an option to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to encourage benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to enter your contest. I’ve already discussed the customizable types over. It’s possible to take advantage of this feature here too.
To Assist You create Your competitions interesting and far-fetched, Wishpond comprises ten additional apps that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal networking platforms such as Facebook, Twitter, or in your own site. Be it any platform, your own promotions and contests will look good on desktops, mobiles and tablets. It is possible to get more likes and follows by adding a Facebook Like button or a Twitter follow alternative. B2B Lead Generation
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and social media platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads between your email marketing program and Wishpond account. This is eased by programs like:
Wishpond integrates With a help desk program UserVoice, and also with SurveyMonkey for effective polls. Integrations using Webinar apps like ClickWebinar and GoToWebinar can allow you to run smooth webinars to your prospects once they sign up on a few of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns provides access to more than 500 other programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I already mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you are looking for drip email campaigns or want to send personalized emails, Wishpond has all the features ready for you.
In Addition, you Can add dents to your own leads and segment them based on their actions. Add to the; you get real time analytics to help you assess the performance of your automated workflow. You can use combine tags to personalize your emails depending on the info you have in your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct programs Wishpond offers — Basic, Pro and Growth. Apart from the common features, the fundamental plan has a limit on the leads up to 1000, Email marketing per month up to 10,000 with a single user that comes with a price tag of $45 for each month.
The Development program is for $129/month with 10000 maximum leads with unlimited customers and all the other prominent features of Pro and Basic packages. Along with all that, Priority Support and Training Training Program is also provided. And as always Customer Support is free for everybody. You may register for a FREE 14-Day trial for any of the plans before paying. B2B Lead Generation
Special Benefits From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet which is a helpful tool to reserve appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive display and PPV advertising research tool which analyses competitor’s ad strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, bloggers or internet advertising experts. It supplies a recurring 30% commission with no payment for the service. You receive consistent online payouts that can be readily monitored through GetAmbassador. When you sign up as an affiliate, you will be provided with a unique tracking link. If Wishpond receives any visitor via your affiliate link, it will directly link it with your own affiliate accounts; and when the visitor buys a subscription, either about the same trip or later, you will be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you receive a more than marginal access to ingenious advertising tools like GetAmbassador and Tracking Dashboard which permits you to monitor all your activities including clicks, commission, and earnings. Banner ads can be easily posted on sites or websites. Case Studies and Testimonials are used in sites, blogs, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, engage effectively in Wishpond’s official Academy and article Banner ads which may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will have to await a short time!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly within this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option enables you to restrict users’ access to the client accounts they’re working on.
Show your customers beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. 1 such firm is TrueCaller. A very common name, Truecaller lets you recognize who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller desired To collect stories of their customers in a creative way. The most important aim was to understand how every user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of those users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a competition to collect all info, and this is exactly what happened:
More than 70K+ participants
TrueCaller became the top keyword on social media throughout the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, additionally benefited highly from Wishpond. There are many more awesome case studies that show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a tough competition. But here I will only tell you why I will vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their strategies are quite expensive. The package of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and several other stations.
Struta Does not have the website popups feature. The variety of templates is also less. No marketing automation or direct data analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There’s a deficiency of lead data analysis which can be used for turning leads into loyal clients. I believe with Strutta, I needed to spend more time. On the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I would still vouch for the numerous advertising apps from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may attract users. But I am sure those who are reluctant to compromise with their advertising requirements, will go ahead and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation tool with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares All of the features within Wishpond. But, Aritic PinPoint displays a much richer attribute record. For example, Wishpond offers international stats for all the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep e mail segmentation based on direct behavior, events, stage where the lead/customer is currently in with regards to the buyers’ journey, and demographics such as location, age, gender, joining date, etc.. Email campaigns are complex because of this comprehensive segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards promotion. It’s possible to join and nurture your prospects via mails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social networking integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Considering that Aritic PinPoint is much more sophisticated than Wishpond and has a great deal of attributes, it is costlier. For an organization, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to help their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the cost! Their services start from zero and move on to $29 for your simple plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the lack of real time testing for customized layouts. Another point of difference is, together with Shortstack the number of consumers or team members can also be strictly limited to one. In cases where multiple users are desired, a price of around $29 per month is achievable; unlike Wishpond that may provide a number of users with restricted access to info.
This brings us The end of the inspection of Wishpond. This instrument Is Ideal for a marketer, and that I Must say it is a really simple to use the application. Now that you are aware of all the Attributes, pricing and perks plans, you must begin using the application. You can Always start with the 14-day trial period for the plan that suits you. Allow me to Know your views about the tool, and if you come across another better Option to Wishpond. B2B Lead Generation