Introduction Best Landing Page Design 2016
Instapage is a program dedicated to helping you produce better landing pages. Best Landing Page Design 2016
The first thing you need to know is that it’s 100 percent Devoted to landing Pages and landing pages only.
Like another good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive pages
Publish webpages quickly
A fresh user interface
Access to professional stock images
But those are just a couple of the highlights. Let us dig into what makes Instapage so great at what it does.
As Soon as You’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best about, and with it you can adjust the fonts, colors, and designs to match your current site or advertising materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be within the page. With this, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your components to, you can place them anywhere on the page you prefer.
As you drag your components to various places, Instapage will exhibit Guidelines to assist you space and align all elements so.
And, because having a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all devices.
If need be, you can also edit your page directly from the cell view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of producing a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You have created. If this is your first, obviously, you won’t have much to pull out of here.
Rather, choose Create a Normal Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good route to go if you are designing a page specifically for mobile use. All these are designed to load incredibly fast, but you are going to find this option if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When you choose to use an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, it is possible to filter out the templates by specific types Depending upon the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Best Landing Page Design 2016
Publish Your Landing Page
When you are ready to print your webpage, you have a couple options.
You can publish it
A Customized domain name
A demo page
A customized domain is really self-explanatory. Simply enter in the domain name You’d love to print to. But remember, that one does need a little technical know-how. Fortunately, Instapage includes a video to help you through the procedure.
If you host a Website on WordPress and wish to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it’ll publish.
Or, if you want a Complete demo of your page before it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that help separate from The other applications on the market.
Instablocks — those are handy for times when you need to create multiple landing pages, but do not want to change the style of the webpage. Rather than recreating your complete page, it will save your elements for you to be reused. You’ll have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics feature that provides you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the webpage. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to test unique elements of your page, you can divide test using Instapage. Just duplicate your primary copy and produce another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others are going to see the variant. Information on how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Obviously, no top marketing software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The cool thing about Instapage is that it allows you to set up Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals segment, you can set specific goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you’ll discover information about your page’s conversion rate based on the targets you establish.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between the two test variations here.
You will also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage is not without its defects, and it falls somewhat short Of its competitors in these areas:
The large one: cost. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
Could have more analytics, such as high performing webpages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer service and help features
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
In general, most will benefit from the Optimizer program.
While you can eliminate the basic Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a Fantastic option for People Who need to put Jointly quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help direct your production and plan, and conversion goal tracking will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. Best Landing Page Design 2016