Overview Best Landing Pages 2013
Instapage is a software dedicated to helping you create better landing pages. Best Landing Pages 2013
The first thing you need to know is that it’s 100 percent Devoted to landing Pages and landing pages only.
Like the other great’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive webpages
Publish pages fast
A fresh user interface
Access to specialist stock pictures
But those are just a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and designs to match your existing site or marketing materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be inside the page. Using it, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to haul your elements to, you can put them anywhere on the page you like.
As you drag your elements to different places, Instapage will exhibit Guidelines to help you space and align all components so.
And, because having a mobile-friendly design is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to be certain everything is optimized and placed so across all devices.
If need be, you can even edit your webpage directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You’ve created. If this is the first, obviously, you won’t have a lot to pull out of here.
Instead, choose Create a Normal Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you’re designing a webpage specifically for mobile usage. These are designed to load incredibly fast, but you’ll get this choice if you’re signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 choices, to be precise.
To make it easier, you can filter out the templates by specific types Depending on the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and thank you page. Best Landing Pages 2013
Post Your Landing Page
When you are ready to print your webpage, you have a couple options.
You can publish it
A Customized domain name
A demo page
A custom domain is really self-explanatory. Just enter in the domain You’d like to publish to. But beware, this one does require a little technical know-how. Luckily, Instapage includes a video to walk you through the procedure.
If you host a site on WordPress and wish to print your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook page, and it’ll publish.
Or, If You Would like a Complete demo of your webpage before it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few added features that assist separate from The other software out there.
Instablocks — those are useful for times when you have to create multiple landing pages, but don’t want to change the style of the page. As opposed to recreating your entire webpage, it is going to save your elements for you to be reused. You’ll have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a really cool analytics attribute that gives you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the page. Notice: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to test unique components of your page, you can split test using Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller variant and others are going to observe the variation. Info about how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The cool thing about Instapage Is It allows you to set up Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals segment, you can set Certain goals to monitor in Your own analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you will find information about your webpage’s conversion rate based on the targets you set.
This is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the visitors split between the two test variations here.
You will also find a section that collects information on the prospects each Page has accumulated.
Obviously, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these regions:
The large one: price. Instapage is more expensive than most of its competitors
Advanced features only available with costlier plans
Could have additional information, such as top performing webpages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer service and help features
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the match for you.
In general, most will benefit in the Optimizer program.
While you can get away with the basic Core program for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which may help your overall conversion rate in the future.
Overall, Instapage is a Fantastic option for People Who need to put Together fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its extra features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help guide your creation and strategy, and conversion goal monitoring will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Best Landing Pages 2013