Introduction Best Practices For Landing Pages That Convert
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies every year that have sufficient potential to beat their peers. This year, Wishpond Technologies, that technical in marketing automation program , got showcased. Best Practices For Landing Pages That Convert
The inclusion of Wishpond on the Ready to Rocket record is a testament to How the nature of digital marketing is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of electronic advertising is evolving to get smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the Advertising industry, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your advertising needs. The highlight of the tool is lead generation and the following analytical process. Wishpond helps in building interactive landing pages and design competitions, track prospects, send emails, and do so much more.
Wishpond Enables one to know”where precisely” and”the way” to step ahead. To put it differently, it is”fully automated” and”free forever” marketing tool which catalyses the simplest procedure for generating and nurturing leads.
In this blog, I Will walk you through the second details of this tool, compose Wishpond review. According to my user experience, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the main characteristics of Wishpond. Best Practices For Landing Pages That Convert
Wishpond Review — Attribute Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable kinds for your landing page. There are numerous Flexible templates to select from. Form construction is very simple with the drag and drop builder. Like landing pages, you may make multiple versions of your form and run A/B test. All these forms are simple to make , print and share it (website, site, Facebook Page). You might even print on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field in your form to accumulate files and documents.
Drop down menu for a long list of options. This keeps your form short.
Multiple check boxes for leads to Go for more than 1 option that Suits them.
Hidden areas to collect analytical information like source and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop-up is the final attempt to catch the attention of Those leads that are about to leave your website.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a particular quantity of time on your site.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are flexible and highly mobile responsive. You are able to aim your popups as you wish, for instance, you can decide on which pages the popups will appear and at which it will not. Best Practices For Landing Pages That Convert
A/B testing feature can be found in popups as well. You can test and determine which one is Giving you desirable outcomes before finalising one. Other important attributes include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond provides Another section for lead data management where you can see all your customers and their data. It may be sorted to various lists in accordance with the category you want. It’s five main areas:
Stats provides an international overview of activity taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric info to take note of the amount of leads opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent activity. With every click on a direct result, you can get all the specifics of the lead, such as their activities, profile information and which lists they are part of.
Visitors include those that viewed the page but did Not convert in your form. With the usage of this system of collecting visitor information, you can track even before they’ve converted. When they eventually fill out one of your types, all of the monitoring data related to their account unifies into their new lead profiles.
Lists allow you to see which prospects are a part of that lists. This is among the most important section and also a place to come back and look for distinct listing segments especially if you are creating different smart lists and static lines using marketing automation
Lead Properties enables you to view All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task simple. Together with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements like text boxes, picture, video, social networking programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. One slight issue which I faced while using the editor isI needed to click several times to select a text. You have to double click it to select and edit, but I guess that I double-clicked it to get two or three times. But what I got in the end is a totally professional landing page. I guess with the outcome; I could can click few times extra! Each of the templates are cellular responsive. With more than 100 templates, you may produce a high converting landing page for virtually any industry.
You can run A/B Evaluations for multiple variants of your landing page. Wishpond runs the test for you and provides you detailed reports. Depending on the precise findings, you can zero on the very best version of your landing page. You’ll need no programming knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page on your domain name and sub-domains.
You can add Auto-submit links to your emails. This allows your prospects to register immediately for a workshop or webinar or enjoys of such by simply clicking on the hyperlink. They do not have to provide any other additional information.
Events and Promotions
You can conduct Exciting competitions and promotions on Wishpond. You can collect email addresses . Later, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their friends to enter your contest. I’ve discussed the customizable forms over. You can use this feature here too.
To help you make Your competitions interesting and far-fetched, Wishpond comprises ten additional apps that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal media platforms such as Facebook, Twitter, or in your site. Be it any platform, your promotions and competitions will look good on desktops, tablets and phones. You can find more enjoys and follows by incorporating a Facebook Like a Twitter follow option. Best Practices For Landing Pages That Convert
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, plus much more. Below is the list of tools Wishpond integrates together:
CRM Integrations: Lead landing on a website and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads involving your email marketing program and Wishpond account. This is eased by apps like:
Wishpond incorporates With a help desk app UserVoice, and also with SurveyMonkey for effective surveys. Integrations with Webinar apps like ClickWebinar and GoToWebinar will allow you to run smooth webinars for your leads once they sign up on a few of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 other programs.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are seeking trickle email campaigns or want to send personalized emails, Wishpond has all the features prepared for you.
In Addition, you Can add scores to your leads and section them based on their activities. Add to this; you get real-time analytics to assist you assess the performance of your automated workflow. It is possible to use merge tags to personalize your emails based on the info you have in your database. Wishpond integrates with various email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct programs Wishpond offers — Basic, Pro and Development. Apart from the typical features, the Basic plan has a limit on the prospects up to 1000, Email advertising a month up to 10,000 using one user which comes with a price tag of $45 for monthly.
The Growth Plan is for $129/month using 10000 greatest contributes with unlimited users and all the other prominent features of Pro and Fundamental packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for everybody. You may sign up for a FREE 14-Day trial for some of those plans before paying. Best Practices For Landing Pages That Convert
Special Perks From Wishpond
Wishpond also Provides special perks in the majority of their other services. If you are a client, you can avail these offers:
30 Days free of Appointlet that’s a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds which is a thorough display and PPV marketing research tool that assesses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, bloggers or internet advertising pros. It provides a recurring 30% commission with no payment for the service. You receive consistent online payouts that will be readily tracked through GetAmbassador. When you sign up an affiliate, you’ll be given with a unique tracking link. If Wishpond receives some visitor via your affiliate link, it will immediately associate it with your own affiliate accounts; and if the visitor purchases a subscription, either about the same trip or later, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you receive a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard which allows you to monitor all your activities such as clicks, commission, and earnings. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in sites, blogs, and landing pages. You get access to affiliate a landing page in which you can go via the templates, participate efficiently in Wishpond’s official Academy and article Banner ads which may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you will need to wait for a short time!
Wishpond for Agencies
Wishpond provides A easy software for agencies. Agencies have multiple clients to deal with, and Wishpond fits perfectly within this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clients.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to limit users’ access to the customer accounts they are working on.
Show your customers superbly designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. 1 such firm is TrueCaller. A common title, Truecaller lets you identify who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has been a component of this success story.
TrueCaller wanted To collect stories of the customers in a creative way. The most important goal was to know how each user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to contact those consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a contest to collect all information, and this is what occurred:
Over 70K+ participants
TrueCaller became the top keyword on societal media throughout the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies which prove the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other powerful opponents. In this case, I think Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a difficult competition. But here I will only tell you why I’ll vote for Wishpond from these four apps:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their plans are quite pricey. The bundle of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and few other stations.
Struta Doesn’t possess the website popups feature. The assortment of templates can also be less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a lack of lead data analysis which can be used for turning leads into loyal customers. I think with Strutta, I needed to spend more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry option, I’d vouch for the numerous advertising programs from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan that might entice users. But I am sure those who are unwilling to compromise their marketing needs, will proceed and’buy’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation instrument with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the attributes present in Wishpond. However, Aritic PinPoint displays a much richer feature list. For example, Wishpond offers international stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on lead behaviour, events, stage where the lead/customer is currently in with respect to the buyers’ journey, and demographics such as location, age, gender, linking date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards marketing. You can connect and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and societal networking integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is much more advanced than Wishpond and contains a lot of features, it’s more expensive. For an enterprise, Aritic PinPoint provides account-based advertising that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And today has all of the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just looking at the cost! Their services start from zero and proceed on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real-time testing for customized designs. Another point of difference is, together with Shortstack the number of users or group members is also strictly restricted to one. In circumstances where multiple users are wanted, a price of about $29 per month is achievable; unlike Wishpond that may provide multiple users with restricted access to data.
This brings us to The close of the inspection of Wishpond. This instrument is perfect for a marketer, and that I Must say it is a very easy to use the tool. Now That You’re aware of all the Features, perks and pricing plans, you must begin using the tool. You can Always start with the 14-day trial period to the program that suits you. Allow me to Know your views about the tool, and also if you come across another better Alternative to Wishpond. Best Practices For Landing Pages That Convert