Introduction Best Way To Launch A New Product
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology companies every year which have sufficient potential to beat their peers. This past year, Wishpond Technologies, that technical in marketing automation software, got showcased. Best Way To Launch A New Product
The inclusion of Wishpond on the Ready to Rocket record is a nod to How the nature of electronic advertising is shifting, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic advertising is evolving to acquire smarter and better. Wishpond fits perfectly in the current industry. As automation takes over the marketing business, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your advertising needs. The highlight of the tool is lead creation and the next analytical procedure. Wishpond helps in building interactive landing pages and design competitions, track prospects, send mails, and do so much more.
Wishpond Enables you to know”where exactly” and”how” to measure forward. To put it differently, it is”completely automated” and”free forever” marketing tool that catalyses the simplest process of generating and nurturing leads.
In this blog, I Will walk you through the minute details of the tool, compose Wishpond review. According to my user experience, I think Wishpond is a must-try for all marketers. With no much-a-do, here are the main characteristics of Wishpond. Best Way To Launch A New Product
Wishpond Review — Quality Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable forms to your landing page. There are many Flexible templates to select from. Form construction is quite easy with the drag and drop builder. Like landing pages, you can create several versions of your form and conduct A/B test. All these forms are easy to make , publish and discuss it (website, site, Facebook Page). You can also publish on wishpond.com and discuss it. Here are few more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu to get a long list of alternatives. This keeps your form short.
Multiple test boxes for prospects to Go for more than 1 option that Suits them.
Hidden areas to collect analytical data like source and referrer.
Merge tags to customize your forms.
Wishpond enables you to create six Distinct Kinds of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to catch the attention of Those prospects that are just about to leave your website.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a specific quantity of time on your website.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You can aim your popups as you wish, for instance, you can choose on which pages the popups will look and at which it won’t. Best Way To Launch A New Product
A/B testing feature can be found in popups too. You can test and see which one is Giving you desirable results before finalising one. Additional key attributes include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond provides Another section for lead data direction where you are able to see all your customers and their information. It may be sorted to various lists in accordance with the category you desire. It has five main areas:
Stats provides an international overview of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric info to pay attention to the number of prospects opening emails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Various leads sorted by most recent activity. With each click on a direct result, you can receive all the details of the guide, including their activities, profile data and which lists they’re part of.
Visitors include those who viewed the webpage but did Not convert in your form. With the usage of this system of collecting customer data, it is possible to track even before they have converted. When they eventually fill out one of your forms, all of the tracking data associated with their accounts merges into their new lead profiles.
Lists Permit You to see which leads are a part of which lists. This is one of the most important part and a place to come back and check for different listing sections especially If You’re creating different smart lists and static lines with marketing automation
Lead Properties lets you view all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Along with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements such as text boxes, image, video, social media programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of this landing page. 1 minor issue that I faced while using the editor isI had to click several times to pick a text. You have to double click it to select and edit, but I figure I double-clicked it to get a couple of times. However, what I got at the end is a thoroughly professional landing page. I guess with the result; I could manage to click few times additional! Each of the templates are cellular responsive. With more than 100 templates, you can create a high converting landing page for any business.
You can conduct A/B Tests for numerous variants of your landing page. Wishpond conducts the exam for you and provides you detailed reports. Based on the accurate findings, you can zero on the best edition of your landing page. You will need no programming knowledge to create such interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to build your landing page right within WP dashboard. In the same way, you can easily publish your landing page in your domain and sub-domains.
You can add Auto-submit links to your own emails. This allows your leads to register immediately for a workshop or webinar or enjoys of these by simply clicking on the link. They don’t have to provide any other additional information.
Contests and Advertising
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This eases share and likes. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to get into your contest. I’ve already discussed the customizable forms above. You can take advantage of this feature here too.
To help you make Your competitions interesting and far-fetched, Wishpond includes ten other programs that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social media platforms such as Facebook, Twitter, or on your own site. Be it any stage, your promotions and contests will look great on laptops, tablets and phones. You can find more likes and follows by incorporating a Facebook Like a Twitter follow option. Best Way To Launch A New Product
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and a whole lot more. Below is the list of tools Wishpond integrates together:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are going to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads between your email marketing app and Wishpond account. This is eased by programs like:
Wishpond incorporates Using a help desk app UserVoice, and also with SurveyMonkey for successful polls. Integrations using Webinar apps like ClickWebinar and GoToWebinar can help you conduct smooth webinars to your leads once they sign up on one of your own campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn provides access to over 500 additional programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you’re seeking trickle email campaigns or wish to send customized mails, Wishpond has all the features prepared for you.
Not only this, you Can add scores to your leads and segment them according to their actions. Add to this; you get real time analytics to help you assess the performance of your automated workflow. It is possible to use combine tags to customize your emails based on the information you’ve got on your database. Wishpond integrates with various email marketing tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can choose from three distinct programs Wishpond provides — Basic, Pro and Development. Aside from the common attributes, the fundamental plan has a limit on the leads up to 1000, Email marketing per month up to 10,000 using a single user that has a price tag of $45 for monthly.
The Development Plan is for $129/month using 10000 maximum contributes with unlimited users and all the other prominent features of Pro and Basic packages. In addition to all that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for all. You may sign up for a FREE 14-Day trial for any of those plans before paying. Best Way To Launch A New Product
Special Benefits From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet that’s a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive display and PPV marketing research tool that analyses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to site owners, bloggers or internet advertising pros. It provides a recurring 30% commission with no payment for the service. You get consistent online payouts which can be readily tracked through GetAmbassador. When you sign up as an affiliate, you will be given with a exceptional tracking link. If Wishpond receives some visitor through your affiliate link, it will directly link it with your own affiliate account; and if the visitor purchases a subscription, either on the exact same trip or later, you will be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal access to innovative marketing tools like GetAmbassador and Tracking Dashboard that allows you to monitor all your activities such as clicks, commission, and revenue. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are employed in websites, sites, and landing pages. You get access to affiliate a landing page wherein you are able to go via the templates, engage effectively in Wishpond’s official Academy and post Banner ads which may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you will need to await a short time!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly in this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clients.
Collaborate easily with your group with multiple user accounts. The Governance option enables you to limit users’ access to the client accounts they’re working on.
Show your clients beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the world. 1 such firm is TrueCaller. A very common title, Truecaller lets you recognize who’s calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a component of the success story.
TrueCaller wanted To collect tales of their users in a creative manner. The most important aim was to understand how every user has benefitted or never benefitted with TrueCaller. Every experience issues and TrueCaller wanted to get hold of the users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all of the information, which is exactly what happened:
Over 70K+ participants
TrueCaller became the top keyword on social media throughout the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a difficult competition. But here I shall only tell you why I’ll vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their strategies are quite pricey. The bundle of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, and few other stations.
Struta Doesn’t have the website popups feature. The variety of templates can also be less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a lack of lead information analysis that can be used for turning leads into loyal clients. I believe with Strutta, I had to invest more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry option, I’d vouch for the multiple advertising apps from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may attract users. But I am sure those who are reluctant to compromise with their advertising requirements, will go ahead and’buy’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the features within Wishpond. However, Aritic PinPoint exhibits a much richer attribute list. For example, Wishpond offers global stats for all of the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the center. You receive deep e mail segmentation based on lead behavior, events, period in which the lead/customer is currently in with respect to the buyers’ travel, and demographics like age, gender, linking date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards marketing. It’s possible to connect and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Considering that Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a lot of attributes, it is more expensive. For an organization, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all of the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the price! Their services start from zero and move on to $29 for the basic plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another serious lapse is the lack of real-time testing for customized layouts. Another point of difference is, together with Shortstack the amount of consumers or group members can also be strictly restricted to one. In circumstances where multiple users are wanted, a cost of about $29 per each month is achievable; unlike Wishpond that may provide multiple users with restricted access to data.
This brings us The close of the inspection of Wishpond. This tool is perfect for a marketer, and that I Must say it’s a very simple to use the application. Now That You’re aware of each of the Attributes, perks and pricing plans, you must begin using the tool. You can Always begin with the 14-day trial period for the program that suits you. Let me Know your views about the particular tool, and also if you come across another better Alternative to Wishpond. Best Way To Launch A New Product