Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms annually which have enough potential to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. Bloomreach
The inclusion of Wishpond on the Ready to Rocket record is a testament to How the nature of electronic marketing is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic advertising is evolving to get better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the marketing industry, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your marketing needs. The highlight of this tool is lead creation and the following analytical process. Wishpond can help in creating interactive landing pages and design competitions, track prospects, send emails, and do so much more.
Wishpond Allows you to know”where precisely” and”the way” to measure forward. In other words, it’s”fully automated” and”free forever” advertising tool that catalyses the simplest procedure for nurturing and generating leads.
In this blog, I Will walk you through the minute information of the tool, write Wishpond review. Based on my user expertise, I think Wishpond is a must-try for all marketers. With no much-a-do, here are the main characteristics of Wishpond. Bloomreach
Wishpond Review — Features Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds to your landing page. There are numerous Flexible templates to choose from. Form building is quite simple with the drag and drop builder. Like landing pages, you may create several versions of your own form and run A/B test. All these forms are simple to make , print and share it (website, blog, Facebook Page). You can also print on wishpond.com and discuss it. Here are few more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu for a long list of options. This keeps your form short.
Multiple test boxes for leads to opt for over one option that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit purpose: This pop-up is the last attempt to grab the attention of Those leads which are about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a particular quantity of time on your website.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy task. Also, you get pre-designed templates to choose from. The pop up templates are flexible and highly mobile responsive. You can aim your popups as you desire, for example, you can choose on which pages the popups will appear and where it will not. Bloomreach
A/B testing feature is available in popups too. You can examine and see which one is Giving you desirable outcomes before finalising one. Additional important attributes include Social Share Buttons. You can add societal sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond supplies A separate section for direct data direction where you can see all your visitors and their information. It can be sorted to different lists in accordance with the category you want. It’s five Chief areas:
Stats provides an international Summary of action taking Place within all your Wishpond campaigns via different links. The analytics supplies metric info to take note of the amount of prospects opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Various leads sorted by most recent action. With each click on a direct result, you can receive all the specifics of the lead, such as their actions, profile information and which lists they’re a part of.
Visitors include those that viewed the webpage but did Not convert in your form. With the use of the system of collecting visitor data, you can monitor even before they have converted. When they eventually fill out among your types, all of the tracking data related to their accounts merges into their new lead profiles.
Lists Permit You to see which leads are a part of that lists. This is one of the most important section and also a place to come back and check for distinct listing sections especially if you are creating different smart lists and static lines with marketing automation
Lead Properties lets you view all the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social networking buttons, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of this landing page. One slight issue which I faced when using the editor would be , I needed to click several times to pick a text. You need to double click it to select and edit, but I guess that I double-clicked it to get two or three times. However, what I got in the end is a totally professional landing page. I guess with the result; I could manage to click few times extra! Each of the templates are mobile responsive. With over 100 templates, you may produce a high converting landing page for any industry.
You can run A/B Tests for numerous variations of your landing page. Wishpond conducts the exam for you and provides you detailed reports. Depending on the accurate findings, you can zero upon the best edition of your landing page. You will need no coding knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to build your landing page right within WP dashboard. In the same way, it is simple to publish your landing page in your own domain name and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This lets your leads to register immediately for a training or marathon or enjoys of such by just clicking on the hyperlink. They don’t have to provide any other additional details.
Events and Promotions
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses through voting. Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote methods. This eases share and likes. Another choice is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to get into your contest. I have discussed the customizable types above. It’s possible to take advantage of this feature here too.
To help you make Your competitions interesting and far-fetched, Wishpond includes ten additional apps that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on societal networking platforms such as Facebook, Twitter, or in your own site. Be it any stage, your own promotions and competitions will look great on desktops, tablets and phones. It is possible to find more likes and follows by incorporating a Facebook Like button or a Twitter follow option. Bloomreach
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus much more. Below is the listing of resources Wishpond integrates with:
CRM Integrations: Lead capturing on a Web Site and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by auto syncing of prospects between your email marketing app and Wishpond account. This is eased by programs like:
Wishpond incorporates With a help desk app UserVoice, and also with SurveyMonkey for effective surveys. Integrations using Webinar programs like ClickWebinar and GoToWebinar will help you run smooth webinars for your leads once they sign up on a few of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 additional programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re seeking trickle email campaigns or want to send personalized emails, Wishpond has all of the features prepared for you.
Not only this, you Can add scores to your own leads and section them based on their activities. Add to the; you get real time analytics that will help you measure the performance of your automated workflow. It is possible to use combine tags to personalize your emails based on the info you have in your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three different plans Wishpond provides — Basic, Pro and Growth. Aside from the common attributes, the Basic program has a limit on the prospects up to 1000, Email marketing per month up to 10,000 using a single user which has a price tag of $45 for monthly.
The Growth Plan is for $129/month with 10000 maximum leads with unlimited users and the rest of the notable features of Pro and Fundamental packages. Along with all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for all. You can register for a FREE 14-Day trial for any of the plans before paying. Bloomreach
Special Benefits From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet which is a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a thorough screen and PPV advertising research tool which analyses competitor’s advertising strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to site owners, owners or internet marketing experts. It provides a recurring 30% commission with no payment for the service. You get consistent online payouts that will be easily tracked through GetAmbassador. When you join an affiliate, you’ll be given with a unique tracking link. If Wishpond receives some visitor through your affiliate link, it will immediately associate it with your affiliate account; and when the visitor purchases a subscription, either about precisely the same visit or later, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal accessibility to innovative advertising tools like GetAmbassador and Tracking Dashboard that permits you to track all of your activities such as clicks, commission, and earnings. Banner ads can be easily posted on blogs or websites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, participate effectively in Wishpond’s official Academy and article Banner ads that may be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you’ll need to wait for a while!
Wishpond for Agencies
Wishpond provides A easy software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make fine popup forms for your clients.
Collaborate easily with your group with numerous user accounts. The Governance option lets you limit users’ access to the customer accounts they’re working on.
Show your customers superbly designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. 1 such firm is TrueCaller. A common title, Truecaller lets you identify who’s calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller wanted To gather tales of their customers in a creative way. The most important aim was to understand how every user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to contact those users’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to gather all of the information, and this is exactly what occurred:
Over 70K+ participants
TrueCaller became the best keyword on societal media throughout the competition
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies that prove the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other powerful competitors. In cases like this, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a difficult competition. But here I shall just tell you why I will vote for Wishpond out of those four apps:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their plans are rather pricey. The package of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, and few different stations.
Struta Doesn’t have the website popups feature. The variety of templates can also be less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There’s a deficiency of lead data analysis that may be used for turning leads into loyal clients. I believe with Strutta, I needed to invest more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I believe Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I’d vouch for the multiple advertising programs from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan which may attract users. But I am convinced those who are reluctant to compromise their advertising needs, will proceed and’buy’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the features within Wishpond. But, Aritic PinPoint displays a much richer attribute list. For instance, Wishpond provides global stats for all of the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on direct behavior, events, period where the lead/customer is currently in with respect to the buyers’ journey, and demographics like location, age, gender, joining date, etc.. Email campaigns are complex because of this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards promotion. It’s possible to connect and nurture your prospects via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is quite a bit more advanced than Wishpond and contains a great deal of attributes, it is more expensive. For an enterprise, Aritic PinPoint offers account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And today has all of the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just looking at the cost! Their services begin from zero and proceed on to $29 for your simple plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides only over 30 pre-design topics unlike the countless options from Wishpond. Another severe lapse is the lack of real-time testing for customized designs. Another point of difference is, with Shortstack the amount of consumers or group members can also be strictly restricted to one. In cases where multiple users are wanted, a price of about $29 per each month is achievable; unlike Wishpond which can provide a number of users with limited access to data.
This brings us to The close of the review of Wishpond. This instrument is perfect for a marketer, also I Must say it is a very easy to use the tool. Now that you are aware of all the Features, pricing and perks strategies, you must start using the tool. You can Always begin with the 14-day trial period to the program that suits you. Let me Understand your views about this particular tool, and also if you happen across another better Option to Wishpond. Bloomreach