Introduction Bootstrapping Business
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology firms every year that have enough capacity to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got featured. Bootstrapping Business
The addition of Wishpond on the Ready to Rocket list is a nod to The way the nature of digital marketing is shifting, and Wishpond is set to capitalize on the growing demand for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital advertising is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing industry, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all your advertising requirements. The highlight of the tool is lead creation and the following analytical process. Wishpond can help in creating interactive landing pages and design contests, track leads, send emails, and do so much more.
Wishpond Allows one to know”where precisely” and”the way” to measure ahead. To put it differently, it is”completely automated” and”free forever” advertising tool that catalyses the easiest process of generating and nurturing leads.
In this blog, I Will help you through the second details of the tool, compose Wishpond review. Based on my user expertise, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the primary characteristics of Wishpond. Bootstrapping Business
Wishpond Review — Features Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable kinds to your landing page. There are many Flexible templates to choose from. Form building is quite simple with the drag and drop builder. Like landing pages, you may create several variations of your own form and conduct A/B test. These forms are easy to create, print and share it (website, site, Facebook Page). You might even print on wishpond.com and discuss it. Here are few more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu to get a long list of alternatives. This keeps your form short.
Multiple check boxes for prospects to Go for more than one alternative that Suits them.
Hidden areas to collect analytical information like source and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six different types of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to catch the attention of Those prospects which are just about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor gets Spent a specific quantity of time on your site.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can target your popups as you wish, for example, you can choose on which pages the popups will appear and at which it will not. Bootstrapping Business
A/B testing feature is available in popups as well. You can examine and determine which one is Giving you desirable outcomes before finalising one. Other key attributes include Social Share Buttons. It’s possible to add social sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond provides Another section for lead data direction where you are able to see all your visitors and their information. It may be sorted into various lists in accordance with the category you want. It’s five Chief regions:
Stats provides an international overview of activity taking Place within all your Wishpond campaigns via different links. The analytics provides metric information to take note of the number of leads opening mails, converting on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent action. With each click on a lead, you can receive all the details of the lead, such as their actions, profile data and which lists they are a part of.
Visitors include those that viewed the page but did Not convert on your form. With the usage of the system of collecting customer information, you can track even before they have converted. When they finally fill out one of your types, all of the monitoring data associated with their account merges into their new lead profiles.
Lists Permit You to see which leads are part of which lists. This is among the most important section and a place to come back and check for distinct list sections especially If You’re creating different smart lists and static lines using marketing automation
Lead Properties lets you see All of the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social media programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. 1 minor issue which I faced when using the editor would be , I needed to click several times to pick a text. You have to double click it to select and edit, but I figure that I double-clicked it to get two or three times. However, what I got at the end is a totally professional landing page. I guess with the outcome; I could manage to click few times additional! All the templates are mobile responsive. With more than 100 templates, you may produce a high-definition landing page for virtually any industry.
You can conduct A/B Evaluations for multiple variants of your landing page. Wishpond runs the test for you and provides you comprehensive reports. Depending on the precise findings, you can zero upon the very best version of your landing page. You’ll need no coding knowledge to make such interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. Similarly, you can easily publish your landing page on your own domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This lets your leads to register immediately for a workshop or webinar or likes of such by just clicking on the link. They don’t have to give any other additional information.
Contests and Marketing
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to enter your contest. I’ve discussed the customizable forms above. You can use this feature here too.
To Assist You make Your competitions interesting and far-fetched, Wishpond comprises ten additional apps that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on social media platforms such as Facebook, Twitter, or in your own site. Be it any stage, your promotions and competitions will look good on laptops, mobiles and tablets. You can get more enjoys and follows by adding a Facebook Like a Twitter follow option. Bootstrapping Business
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects between your email marketing app and Wishpond account. This is facilitated by apps like:
Wishpond integrates With a help desk app UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar will help you conduct smooth webinars to your prospects as soon as they register on one of your own campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 other apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are looking for drip email campaigns or want to send personalized mails, Wishpond has all the features prepared for you.
Not only this, you Can add scores to your own leads and segment them according to their activities. Add to this; you get real-time analytics that will help you measure the performance of your automatic workflow. You can use merge tags to personalize your emails depending on the info you have on your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct programs Wishpond offers — Basic, Pro and Development. Apart from the common features, the Basic plan has a limitation on the leads up to 1000, Email advertising a month up to 10,000 using one user which has a price tag of $45 for each month.
The Growth Plan is for $129/month using 10000 maximum leads with unlimited customers and all the other notable features of Pro and Fundamental packages. Along with all that, Priority Support and Training Training Program is also provided. And as always Customer Support is free for everybody. You may register for a FREE 14-Day trial for some of the programs before paying. Bootstrapping Business
Special Benefits From Wishpond
Wishpond also Provides special perks in the majority of their other services. If you are a client, you can avail these offers:
30 Days free for Appointlet which is a helpful tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a thorough display and PPV advertising research tool that assesses competitor’s ad strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to site owners, bloggers or internet advertising experts. It provides a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts which will be easily monitored through GetAmbassador. When you join as an affiliate, you will be given with a unique tracking link. If Wishpond receives any visitor via your affiliate link, it will immediately associate it with your own affiliate accounts; and if the visitor buys a subscription, either about the same trip or afterwards, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal accessibility to innovative marketing tools like GetAmbassador and Tracking Dashboard which permits you to track all your tasks such as clicks, commission, and earnings. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go via the templates, engage effectively in Wishpond’s official Academy and post Banner ads which can be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will have to await a short time!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple customers to deal with, and Wishpond fits perfectly in this scenario. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make fine popup forms to your clients.
Collaborate easily with your team with numerous user accounts. The Governance option lets you restrict users’ access to the client accounts they’re working on.
Show your clients beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. One such company is TrueCaller. A very common title, Truecaller lets you recognize who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller wanted To collect tales of their users in a creative way. The most important aim was to understand how each user has got or not benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of those users’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a contest to collect all info, and this is what occurred:
Over 70K+ participants
TrueCaller became the best keyword on social media throughout the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies which show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other strong competitors. In this case, I think Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a tough competition. But here I will just tell you why I’ll vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their plans are quite expensive. The bundle of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, and few different channels.
Struta Does not possess the website popups feature. The variety of templates can also be less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There’s a deficiency of lead information analysis which can be used for turning leads to loyal customers. I think with Strutta, I had to spend more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I believe Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I would still vouch for the multiple marketing apps from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might entice users. But I am convinced those that are unwilling to compromise with their advertising requirements, will go ahead and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares All of the attributes present in Wishpond. However, Aritic PinPoint displays a much richer feature record. For instance, Wishpond offers international stats for all the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You get deep e mail segmentation based on lead behavior, events, period in which the lead/customer is presently in with respect to the buyers’ travel, and demographics such as age, sex, joining date, etc.. Email campaigns are complex due to this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards marketing. You can join and nurture your leads via mails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social networking integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is much more advanced than Wishpond and has a great deal of attributes, it is more expensive. For an organization, Aritic PinPoint offers account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all the detail available here to help their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the price! Their services begin from zero and move on to $29 for the simple plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides only over 30 pre-design topics unlike the countless options from Wishpond. Another severe lapse is the lack of real-time testing for customized designs. Another point of difference is, with Shortstack the amount of users or team members can also be strictly limited to one. In circumstances where multiple users are wanted, a price of about $29 per each month is viable; unlike Wishpond which may provide a number of users with restricted access to data.
This brings us to The end of the inspection of Wishpond. This tool is perfect for a marketer, and I Must say it’s a very easy to use the tool. Now That You’re aware of each of the Attributes, perks and pricing plans, you must begin using the application. You can Always start with the 14-day trial period for the plan that is appropriate for you. Allow me to Understand your views about this tool, and also if you happen across another better Alternative to Wishpond. Bootstrapping Business