Background Campaign Site Builder
Instapage is a program dedicated to helping you produce better landing pages. Campaign Site Builder
The first thing you need to know is that it’s 100% dedicated to landing Landing and pages pages only.
Like another great’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive pages
Publish pages quickly
A fresh user interface
Access to specialist stock images
But these are just a few of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
As Soon as You’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and designs to match your existing site or marketing materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be inside the webpage. With it, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to drag your elements to, you can put them anywhere on the page you like.
As you drag your elements to various areas, Instapage will display Guidelines that will help you distance and align all elements accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage allows you to easily switch between desktop and mobile view to be certain everything is optimized and placed accordingly across all of the devices.
If need be, you could also edit your webpage directly from the mobile view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the process of creating a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You have created. If this is the first, obviously, you won’t have a lot to pull from here.
Instead, select Create a Standard Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good path to go if you’re designing a webpage especially for mobile use. These are designed to load incredibly quickly, but you’ll get this option if you are signed up for the Enterprise program.
For our purposes, we are going using a template.
When you choose to use an Instapage template, you’ll be presented with All available templates.
That is 194 choices, to be precise.
To make it easier, you can filter the templates by particular types Depending on the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Campaign Site Builder
Post Your Landing Page
When you’re ready to print your webpage, you have a few choices.
You can publish it to:
A custom domain
A demonstration page
A custom domain name is really self-explanatory. Simply enter in the domain name You would love to publish to. But beware, this one does need a modest technical know-how. Fortunately, Instapage comprises a video to walk you through the procedure.
If you host a Website on WordPress and want to print your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook webpage, and it will publish.
Or, If You Would like a full demo of your webpage until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from Another software out there.
Instablocks — those are handy for times when you need to create multiple landing pages, but don’t want to change the style of the page. Rather than recreating your entire page, it is going to save your elements for you to be reused. You will have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a very cool analytics feature that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the webpage. Notice: heatmaps are only available using the Optimizer plan
A/B testing — In case you would like to test different components of your page, it is possible to divide test using Instapage. Just copy your primary copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller variant and others will observe the variant. Info about how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it allows you to install Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you page is pushed Live, you will find information about your webpage’s conversion rate based on the targets you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between the two test variations here.
You’ll also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage is not without its flaws, and it falls a bit short Of its competitors in these regions:
The big one: price. Instapage is significantly more expensive than many of its rivals
Advanced features only available with costlier plans
may have additional analytics, such as top performing webpages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Excellent customer service and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit in the Optimizer program.
While you can eliminate the basic Core program for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
Overall, Instapage is a Fantastic option for those who need to place Together quick, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help direct your production and strategy, and conversion goal monitoring will inform you if you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Campaign Site Builder