Intro Case Study Landing Page
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies annually which have sufficient potential to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got featured. Case Study Landing Page
The inclusion of Wishpond on the Ready to Rocket list is a nod to The way the character of electronic advertising is changing, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital advertising is evolving to acquire better and smarter. Wishpond fits perfectly in the present market. As automation takes over the marketing industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all your marketing needs. The highlight of the tool is lead creation and the next analytical procedure. Wishpond helps in building interactive landing pages and layout contests, track leads, send mails, and do so much more.
Wishpond Allows one to understand”where exactly” and”the way” to step forward. To put it differently, it is”fully automated” and”free forever” marketing tool which catalyses the easiest process of generating and nurturing leads.
In this blog, I Will walk you through the minute details of the tool, write Wishpond review. Based on my user expertise, I think Wishpond is a must-try for all marketers. With no much-a-do, here are the primary features of Wishpond. Case Study Landing Page
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms for your landing page. There are numerous Flexible templates to choose from. Form construction is quite easy with the drag and drop builder. Like landing pages, you may create multiple versions of your form and run A/B test. These forms are simple to create, print and discuss it (website, site, Facebook Page). You might also print on wishpond.com and share it. Here are few more add-ons you get-
File upload field in your form to accumulate files and files.
Drop down menu for a long list of alternatives. This keeps your kind short.
Multiple check boxes for prospects to Go for more than 1 alternative that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six Distinct types of well-timed pop-ups-
Exit intent: This pop up is the last attempt to grab the attention of Those prospects which are about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor gets Spent a specific amount of time on your website.
Entrance pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You are able to target your popups as you wish, for instance, you can choose on which pages the popups will look and where it won’t. Case Study Landing Page
A/B testing feature can be found in popups as well. You can test and determine which one is Giving you desired results before finalising one. Additional key attributes include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (such as Facebook, Twitter, and G+).
Wishpond supplies Another section for direct data direction where you can see all your visitors and their information. It can be sorted to different lists as per the category you want. It has five main areas:
Stats provides an international overview of action taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric info to pay attention to the amount of prospects opening mails, switching on campaigns and page views.
Leads provide you with a detailed view of Various leads sorted by most recent activity. With every click on a lead, you can receive all the details of the guide, including their activities, profile information and which lists they’re part of.
Visitors include those that viewed the page but did Not convert in your form. With the use of the system of collecting visitor information, it is possible to track even before they have converted. When they finally fill out one of your forms, all of the monitoring data related to their accounts unifies into their new lead profiles.
Lists allow you to see which leads are a part of that lists. This is one of the most important section and also a place to come back and check for different listing sections especially If You’re creating different clever lists and static lines with marketing automation
Lead Properties enables you to see All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, picture, video, social networking programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. One minor issue that I faced while using the editor would be , I had to click many times to select a text. You have to double click it to select and edit, but I figure that I double-clicked it to get a couple of times. But what I got at the end is a thoroughly professional landing page. I guess with all the result; I could can click few times additional! Each of the templates are mobile responsive. With over 100 templates, you can produce a high-definition landing page for virtually any business.
You can run A/B Evaluations for numerous variations of your landing page. Wishpond runs the exam for you and gives you comprehensive reports. Depending on the precise findings, you can zero upon the very best version of your landing page. You’ll need no programming knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page directly within WP dashboard. Similarly, you can easily publish your landing page in your domain name and sub-domains.
You can add Auto-submit links to your emails. This allows your prospects to register immediately for a training or marathon or likes of these by simply clicking on the hyperlink. They do not have to give any other additional details.
Events and Advertising
You can run Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It gives an option to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote rewards for referrals. In these reward contests, the entrants get rewarded when they refer their buddies to get into your contest. I’ve already discussed the customizable types over. It’s possible to use this feature here too.
To help you create Your competitions interesting and far-fetched, Wishpond comprises ten additional apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on social networking platforms like Facebook, Twitter, or on your own site. Be it any platform, your own promotions and competitions will look good on desktops, tablets and phones. You can get more likes and follows by incorporating a Facebook Like a Twitter follow option. Case Study Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads involving your email marketing program and Wishpond account. This is eased by programs like:
Wishpond incorporates Using a help desk app UserVoice, and additionally with SurveyMonkey for successful surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar can allow you to run smooth webinars to your leads as soon as they register on one of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns provides access to more than 500 additional programs.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are seeking trickle email campaigns or wish to send customized emails, Wishpond has all of the features prepared for you.
In Addition, you Can add dents to your own leads and segment them according to their activities. Add to the; you get real-time analytics that will help you measure the performance of your automated workflow. It is possible to use combine tags to customize your emails based on the info you have in your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three different programs Wishpond provides — Basic, Pro and Development. Aside from the typical attributes, the fundamental program has a limit on the leads up to 1000, Email advertising per month up to 10,000 using a single user that has a price tag of $45 for each month.
The Development Plan is for $129/month using 10000 maximum leads with unlimited users and all the other prominent features of Pro and Fundamental packages. In addition to all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for everybody. You can sign up for a FREE 14-Day trial for any of those plans before paying. Case Study Landing Page
Special Benefits From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet that’s a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds which is a thorough screen and PPV marketing research tool that assesses competitor’s advertising strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to website owners, bloggers or internet marketing pros. It supplies a recurring 30% commission with no payment for your ceremony. You get consistent online payouts which will be easily tracked through GetAmbassador. When you join an affiliate, you will be given with a unique tracking link. When Wishpond receives some visitor via your affiliate link, it will immediately link it with your affiliate account; and if the visitor buys a subscription, either about precisely the exact same visit or afterwards, you will be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal access to ingenious advertising tools like GetAmbassador and Tracking Dashboard that allows you to monitor all your activities including clicks, commission, and earnings. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, engage efficiently in Wishpond’s official Academy and article Banner ads which may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will have to wait for a while!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option lets you restrict users’ access to the client accounts they are working on.
Show your clients beautifully designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. One such firm is TrueCaller. A common title, Truecaller lets you identify who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has been a component of this success story.
TrueCaller desired To collect tales of their customers in a creative manner. The main goal was to know how each user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of those users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to gather all of the information, and this is exactly what happened:
More than 70K+ participants
TrueCaller became the best keyword on societal media during the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, also benefited highly from Wishpond. There are many more awesome case studies which show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a difficult competition. But here I will only tell you why I will vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their plans are rather pricey. The package of $249 $399 and $999 named Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with several different stations.
Struta Does not have the site popups feature. The variety of templates is also less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a deficiency of lead data analysis which may be used for turning leads into loyal customers. I think with Strutta, I needed to spend more time. On the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry alternative, I would still vouch for the numerous marketing programs from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan that might attract users. But I am convinced those who are reluctant to compromise with their marketing needs, will go ahead and’buy’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares All of the attributes within Wishpond. However, Aritic PinPoint displays a much richer feature list. For example, Wishpond provides global stats for all the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on lead behavior, events, period in which the lead/customer is presently in with regards to the buyers’ travel, and demographics such as location, age, gender, linking date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards promotion. It’s possible to join and nurture your prospects via mails, SMS campaigns, push notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Considering that Aritic PinPoint is quite a bit more sophisticated than Wishpond and contains a lot of attributes, it’s costlier. For an enterprise, Aritic PinPoint provides account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all the detail available here to assist their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the cost! Their services begin from zero and proceed on to $29 for your basic plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the deficiency of real time testing for customized designs. Another point of difference is, with Shortstack the number of users or team members is also strictly restricted to one. In cases where multiple users are desired, a price of around $29 per month is achievable; unlike Wishpond which can provide multiple users with limited access to data.
This brings us to The close of the review of Wishpond. This instrument is perfect for a marketer, and I Must say it is a very easy to use the tool. Now that you are aware of all the Attributes, pricing and perks strategies, you must begin using the application. You can Always start with the 14-day trial period to the program that suits you. Allow me to Understand your views about this tool, and also if you come across another better Option to Wishpond. Case Study Landing Page