Introduction to Leadpages Clay Collins
There have been substantial Innovations from the advertising industry through recent years. And nonetheless, marketers continue to be bound to opt-in landing pages and pop-ups to generate leads. Clay Collins
For Less tech-savvy individuals, but creating a landing page from scratch isn’t feasible. You could say the same for entrepreneurs with little to no advertising dollars to spare.
That’s where Leadpages comes in. As you’ll find within this Leadpages review, the online platform guarantees to offer you the tools you will have to publish high-converting landing pages for your lead-generation campaigns.
Leadpages is designed to help users create Stunning landing pages — all without the need for design or coding experience. During these landing pages, users will have the ability to prompt users to supply their email or other relevant information.
At the heart of Leadpages is your Leadpage Editor, an easy-to-use Tool that enables users to utilize templates and edit the information as needed. You will see later how the editor works.
On top of this, the company also offers additional Attributes to further help their customers make the most of their lead generation campaigns.
There are many reasons why Leadpages, to this day, Remains a go-to source for users who demand landing pages quickly. Here are a few of the attributes the company has to offer.
Leadpages (Landing Page Creator)
The Landing Page Creator uses drag-and-drop Functionality that makes it easier for clients to make custom landing pages that suits their requirements.
To get you started, you will find over 100 templates to Select from and can be filtered by industry. The templates are sorted by conversion rate that’s very useful. It provides users with an opportunity to select an established template according to Leadpages’ data.
Do note, however, that There Are Lots of factors that Affect conversion speed. Since the templates are customizable, it is hard to attribute conversion into the template alone. For what it’s worth, Leadpages assert it as its most powerful and unique sorting feature.
The templates are a mixture of in-house and third party offerings. Any template that is not developed by Leadpages itself needs to be paid for to use. Hosting is included in your subscription.
You can do A/B testing so you can decide Which landing pages work best. You can evaluate your performance through the built-in analytics (you are able to incorporate it using Facebook Pixel and Google Analytics).
Flyers are responsive so mobile users should not Have a problem viewing your landing pages when they’re on their telephones. Clay Collins
You will see how Leadpages work later down the article.
If you have ever come across those pop-up boxes which Appear just as you’re about to leave a website, you’ve likely encountered Leadboxes.
This nifty box may either pop up mechanically or Be triggered by a condition you set. The most popular condition is arguably the 2-step opt-in in which a visitor has to click on a button to the pop-up box to appear.
If done right, Leadboxes could raise engagement And bring about more prospects for your company. As with the landing pages, there is a drag-and-drop editor for Leadboxes to make it much easier for users to get up and running in moments.
To create one, click “Create a Leadbox.”
From here, it is possible to edit the leadbox in your Bidding. It’s a drag-and-drop editor that makes coming up with a design for your leadbox really simple.
The Leadbox Layout lets you fix the general design Of the opt-in form. You can change the background image, padding, timing control, and others to get the absolute most from your leadbox.
Leadbox Tracking enables you to capture and analyze information of your chosen boxes to determine how it Performs time. Connect your Google Analytics or Visual Website Optimizer to gather information which will help you make sense of your boxes.
Another useful feature should you need it, Leaddigits lets your audience opt-in to your email list through texting.
The reason for this one is construct a text list. So, instead of just collecting email addresses, you can get people on a listing with their phone numbers. This might be incredibly valuable particularly with the younger generation that’s more likely to text than just email.
Leadlinks are hyperlinks which you add into your Broadcast emails through your email service provider.
Once the recipient clicks on that link, they are Instantly enrolled. They will not have to enter additional info. This is especially useful for webinar registration and the like.
After a quick registration process, you’ll input The dashboard and be encouraged to make your first campaign. By default, you are taken to Leadpages where you can create a landing page. You can get into the site’s other attributes through the navigation bar.
To Begin your initial landing page, click the Let’s Do It button. The website will help you through the procedure by asking you questions about the nature of your landing page. You’ll be given access to all the available templates provided after. Alternatively, you can access the templates straight through the navigation bar.
Now, it is important to note that there Are two types of templates available. To begin with, you have drag-and-drop templates which are more customizable and contemporary. Then you have your regular templates which are tried and tested to guarantee high conversion prices.
How you create a landing page depends on what Kind of template you select (drag or regular ).
Standard templates are simple with little Room for modification. You’ll have the ability to edit the text and replace the sample images but won’t have the ability to transfer any of those elements around. You can opt to conceal any component you don’t have any use for but users will need to do so with caution. Hiding elements can result in noticeably empty spaces.
You can toggle the navigation buttons to preview Exactly what the landing page will look like on a single tablet or telephone.
To add SEO and monitoring info, simply click The Lead Page Options button located on the left sidebar sidebar. Use this to include metadata information as well as monitoring codes.
As Soon as You’re done, you can go ahead and save your Operate or have it printed. If you haven’t connected your email service provider together with your Leadpages account by this stage, you will be prompted to do so. You won’t have the ability to save the emails you accumulate differently. Clay Collins
Drag-and-drop templates work a bit differently. Right off the bat, you will see that you have additional choices. The sidebar homes four buttons: widgets, page design, page design, and page tracking.
By dragging and dropping widgets to your landing Page, you are able to insert new components to edit. You can add text, headlines, images, videos, buttons, and much more. It’s here where you’ll encounter one of Leadpages’ most infamous kinks. The website’s drag-and-drop functionality is faulty.
Placing elements where you want them may be a pain. For starters, you may just place them in areas the template permits you to. You will find grids where widgets could be added while some other places are off limits. Then there’s the issue with precision. The widgets tend to snap into position. As is the case during our testing, they end up nowhere close to its intended destination.
Assessing the text and images, nevertheless, is a breeze. Simply click on any placeholder text and substitute the existing one . You may resize and move elements around.
Page Layout enables you to make changes to every section of your landing page. Here You’re able to fine-tune the appearance of your page as you would through CSS only easier.
By Way of Example, clicking on the Page Layout icons Shows you the different section the page has. With this template, there are two segments — the content body and the footer.
If You Would like to change the background, click on “Section Design” and make the required changes out of here.
Page Style allows you to play your font in Addition to add custom CSS for more Advanced users.
Page Tracking works the exact same way as in regular templates. Only this time, you Can incorporate it with Facebook and Google Analytics.
You’ll find all your saved landing pages in the dashboard. You can return and make further edits, rename the document, produce a split evaluation (A/B testing), duplicate the landing page, or have it deleted.
Split testing is only available for Pro and Advanced plan associates.
Customer support does exist but priority is given To advanced subscribers. They have access to a 1-on-1 Quick Start Call as well as free digital workshops. Those below the standard plan will need to contend with chat support (9 AM to 5 PM Central time during weekdays) or open a support ticket.
It is possible to print your landing pages on their own or under your domain . However, publishing under a Subdomain can potentially turn off your viewers. It is advisable to publish under your own domainname.
To do that, click on the user icon onto the top-right Part of the display to start the drop-down menu. Pick”Domains” to load the webpage at which you can join your domain.
From here, Leadpages will guide you to the Procedure Of linking your domain.
The dynamic HTML options let you publish the Landing page on any website. However, there are means to integrate the instrument in other CMS such as WordPress, Squarespace, and other popular content management systems.
Users can subscribe on a monthly, yearly, or Two-year basis with all the two-year plan being the very cost effective provided you’re in for the long haul. There are three tiers to pick from: standard, pro, as well as advanced.
At $25/month, Leadpages is affordable enough for startups and one-man showrunners. The benefits of being able to design and deploy landing pages for direct generation make up for the cost. But $48/month could be a steep price to cover the tiny perks that you unlock at that level. Unless you’ve got a real demand for internet sales and payments and A/B testing, you are better off with the most elementary plan. It should also be enough to help you earn more with your site or website.
Leadlinks and Leaddigits are also unavailable If you don’t subscribe to the expert or innovative plan that’s really a bummer.
Advantages and Pitfalls OF Choosing Leadpages
Honestly, there is a lot to like about Leadpages. However, the application is far from perfect. Let us break down the advantages and disadvantages. Clay Collins
Benefit #1: Easy-to-Use
For the average user, Leadpages will probably be more than Enough to fulfill your lead generation goals. In the conclusion of the day, all you will need is a presentable landing page which will wow your crowd. Leadpages is more than capable of getting the job done. It truly does not require any prior design or coding expertise.
Benefit #2: number of accessible Templates
The sheer number of available templates will be More than sufficient to get you started on the ideal path. There is a template for almost every situation. Alternatives vary from webinar webpages, thank you pages, product launch pages, checkout pages, and even 404 pages. Leadpages claim they’ve at least 160 free templates in their library.
Benefit #3: rapid and easy integration
You can use Leadpages regardless of what CMS you are using. It may support WordPress, Joomla, Squarespace, and more.
Advantage #4:: Leadboxes
The bulk of this Leadpages review was concentrated on The landing page builder but let’s not forget that subscribers also get access to Leadboxes. There’s no denying the fact that pop-up boxes are effective and can lead to conversions which would otherwise be missed if not for Leadboxes.
Weak Spot #1: problems with the Landing Page Builder
The drag-and-drop functionality issues need to be addressed. Individuals who are very particular about their landing page layouts can struggle with the program’s interface. The instrument can also slow down every now and then which can be problematic particularly for people that are looking for a tight deadline.
Weak place #2: restricted customization in standard templates
Leadpages themselves promote users not use their standard templates. There is hardly any customization choices. The lack of drag-and-drop feature is inaccessible for regular templates. So even in case you do locate a template worth using in their outdated selections, you would be unable to personalize them as you see fit.
Weak place #3: A/B testing just for pro users and above
There’s no denying the significance of A/B testing. It is the only real way to determine which pages are working and which ones need refinement. Unfortunately, standard users don’t have any access to A/B testing and will need to update to a higher plan to make use of this feature.
Leadpages is a good bargain for startups awarded the Reasonable $25 entrance point. Should you want sleek, responsive landing pages fast and will help you better your conversion funnel and make more money, the tool will be capable of delivering just that. But, there are lots of alternatives out there which do pretty much the exact same thing. Not on the same level, but you do have choices.
Large-scale companies are likely to have in-house Solutions to creating landing pages for their lead generation campaigns. The 199/month innovative plan seems too steep of a price point even for big corporations.
The good thing about Leadpages is that they have a No cost 14-day trial period so that you can check out the tool for yourself (though you Do need to provide your credit card info ). Even though Leadpages does have its own Merits, the prosperity of landing page alternatives out in the market along with The quirks of Leadpages’ builder tool makes it hard to urge. Clay Collins