Introduction Content Marketing Landing Page
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies every year which have sufficient potential to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got showcased. Content Marketing Landing Page
The inclusion of Wishpond on the Ready to Rocket record is a nod to How the nature of digital advertising is shifting, and Wishpond is set to capitalize on the growing need for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital marketing is evolving to acquire better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all of your advertising needs. The highlight of the tool is lead creation and the next analytical procedure. Wishpond helps in creating interactive landing pages and design contests, track prospects, send mails, and do so much more.
Wishpond Enables one to know”where exactly” and”the way” to step forward. In other words, it is”fully automated” and”free forever” advertising tool that catalyses the easiest process of nurturing and generating prospects.
In this blog, I Will help you through the second details of the tool, compose Wishpond review. Based on my user expertise, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the primary features of Wishpond. Content Marketing Landing Page
Wishpond Review — Quality Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds to your landing page. There are numerous Flexible templates to select from. Form building is very simple with the drag and drop builder. Like landing pages, you can make several variations of your own form and run A/B test. These forms are simple to create, print and share it (website, site, Facebook Page). You might also publish on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field on your form to accumulate files and documents.
Drop down menu to get a long list of alternatives. This keeps your form short.
Multiple check boxes for prospects to opt for more than one alternative that Suits them.
Hidden areas to collect analytical information like source and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six Distinct Kinds of well-timed pop-ups-
Exit purpose: This pop up is the last attempt to catch the attention of Those leads which are about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor gets Spent a specific amount of time on your website.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click on popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You are able to target your popups as you desire, for example, you can decide on which pages the popups will look and where it will not. Content Marketing Landing Page
A/B testing feature can be found in popups too. You can examine and see which one is Giving you desired outcomes before finalising one. Other key features include Social Share Buttons. It’s possible to add social sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data direction where you can see all your visitors and their information. It can be sorted to various lists in accordance with the category you desire. It’s five Chief areas:
Stats provides an international overview of activity taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric information to take note of the amount of leads opening emails, converting on campaigns and page views.
Leads provide you with a comprehensive perspective of Various leads sorted by most recent action. With every click on a direct result, you can receive all the details of the guide, such as their activities, profile information and which lists they are part of.
Visitors include those who viewed the page but did Not convert on your form. With the use of this system of collecting customer data, it is possible to monitor even before they have converted. When they eventually fill out among your types, all the tracking data associated with their account unifies to their new lead profiles.
Lists Permit You to see which prospects are part of that lists. This is one of the most important section and also a place to come back and check for distinct list sections especially if you are creating different clever lists and inactive lines using marketing automation
Lead Properties lets you see All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task simple. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social networking programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of the landing page. One slight issue which I faced while using the editor would be I had to click several times to select a text. You have to double click it to select and edit, but I guess that I double-clicked it for a couple of times. However, what I got in the end is a thoroughly professional landing page. I guess with all the result; I could can click few times extra! All the templates are mobile responsive. With more than 100 templates, you can produce a high-definition landing page for virtually any industry.
You can conduct A/B Tests for numerous variants of your landing page. Wishpond conducts the exam for you and provides you comprehensive reports. Depending on the precise findings, you can zero on the very best edition of your landing page. You’ll need no programming knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to build your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page on your own domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This allows your prospects to register immediately for a workshop or webinar or enjoys of such by simply clicking on the hyperlink. They do not have to give any other additional information.
Contests and Advertising
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This eases share and likes. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these reward contests, the entrants get rewarded when they refer their buddies to enter your contest. I have discussed the customizable types over. It’s possible to use this feature here as well.
To help you create Your competitions interesting and far-fetched, Wishpond includes ten other apps that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal media platforms such as Facebook, Twitter, or on your site. Be it any stage, your promotions and contests will look great on desktops, tablets and phones. You can get more enjoys and follows by incorporating a Facebook Like a Twitter follow option. Content Marketing Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead landing on a website and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by auto syncing of prospects involving your email marketing program and Wishpond account. This is eased by apps like:
Wishpond integrates Using a help desk app UserVoice, and additionally with SurveyMonkey for effective polls. Integrations using Webinar apps like ClickWebinar and GoToWebinar will allow you to run smooth webinars for your prospects once they sign up on one of your own campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 additional apps.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you’re seeking trickle email campaigns or wish to send personalized mails, Wishpond has all the features prepared for you.
Not only this, you Can add dents to your own leads and section them according to their activities. Add to this; you get real-time analytics that will assist you assess the performance of your automatic workflow. It is possible to use merge tags to personalize your emails based on the info you’ve got on your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three different programs Wishpond offers — Basic, Pro and Development. Aside from the typical attributes, the Basic plan has a limitation on the leads up to 1000, Email advertising per month up to 10,000 using one user which has a price tag of $45 for each month.
The Development Plan is for $129/month using 10000 maximum leads with unlimited customers and all the other prominent features of Pro and Basic packages. In addition to all of that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for all. You may register for a FREE 14-Day trial for some of those programs before paying. Content Marketing Landing Page
Special Perks From Wishpond
Wishpond also Provides unique perks in the majority of their other services. If you are a client, you can avail those offers:
30 Days free of Appointlet that’s a helpful tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive display and PPV marketing research tool that analyses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to website owners, owners or online marketing experts. It provides a recurring 30% commission with no payment for the ceremony. You get consistent online payouts that can be easily tracked through GetAmbassador. When you sign up an affiliate, you will be given with a unique tracking link. If Wishpond receives some visitor via your affiliate link, it will directly associate it with your own affiliate accounts; and when the visitor buys a subscription, either on the same visit or afterwards, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal access to innovative marketing tools such as GetAmbassador and Tracking Dashboard which permits you to monitor all your tasks including clicks, commission, and revenue. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page in which you can go through the templates, participate efficiently in Wishpond’s official Academy and article Banner ads which may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll have to await a while!
Wishpond for Agencies
Wishpond provides A easy software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clients.
Collaborate easily with your group with numerous user accounts. The Governance option lets you limit users’ access to the customer accounts they’re working on.
Show your customers superbly designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the globe. 1 such company is TrueCaller. A common title, Truecaller lets you identify who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has been a component of this success story.
TrueCaller desired To collect stories of the users in a creative way. The main aim was to know how every user has benefitted or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of the consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to collect all info, and this is exactly what happened:
Over 70K+ participants
TrueCaller became the top keyword on societal media during the contest
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies that show the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong competitors. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a tough competition. But here I shall just tell you why I will vote for Wishpond out of these four apps:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their strategies are quite expensive. The bundle of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, and several other channels.
Struta Does not have the website popups feature. The variety of templates is also less. No advertising automation or lead information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a deficiency of lead data analysis which may be used for turning leads into loyal customers. I believe with Strutta, I needed to spend more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I would still vouch for the numerous advertising apps from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may attract users. But I am sure those that are unwilling to compromise their advertising requirements, will proceed and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares all the attributes within Wishpond. But, Aritic PinPoint displays a much richer feature list. For instance, Wishpond offers global stats for all the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the core. You get deep e mail segmentation based on direct behaviour, events, stage in which the lead/customer is presently in with regards to the buyers’ travel, and demographics such as location, age, sex, joining date, etc.. Email campaigns are advanced due to this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards marketing. You can join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is much more sophisticated than Wishpond and contains a lot of features, it is more expensive. For an enterprise, Aritic PinPoint provides account-based advertising that’s sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to help their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the cost! Their services start from zero and move on to $29 for the basic plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real-time testing for customized designs. Another point of difference is, with Shortstack the number of users or team members is also strictly restricted to one. In circumstances where multiple users are wanted, a price of around $29 per each month is viable; unlike Wishpond which may provide multiple users with limited access to info.
This brings us to The end of the review of Wishpond. This tool is perfect for a marketer, and I Must say it is a very easy to use the tool. Now that you are aware of all the Features, perks and pricing plans, you must begin using the tool. You can Always start with the 14-day trial period to the program that suits you. Allow me to Understand your views about this particular tool, and if you happen across another better Alternative to Wishpond. Content Marketing Landing Page