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Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology companies every year that have sufficient potential to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got showcased. Cool Tabs
The inclusion of Wishpond on the Ready to Rocket list is a nod to How the character of digital advertising is changing, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital marketing is evolving to get smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the Advertising business, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all of your marketing requirements. The highlight of the tool is lead generation and the following analytical process. Wishpond can help in creating interactive landing pages and layout competitions, track leads, send mails, and do so much more.
Wishpond Enables one to know”where precisely” and”how” to measure forward. In other words, it is”completely automated” and”free forever” marketing tool which catalyses the simplest process of generating and nurturing prospects.
In this blog, I Will walk you through the second details of this tool, write Wishpond review. Based on my user expertise, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the primary characteristics of Wishpond. Cool Tabs
Wishpond Review — Quality Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms to your landing page. There are many Flexible templates to choose from. Form building is quite easy with the drag and drop builder. Like landing pages, you can create multiple versions of your own form and conduct A/B test. These forms are simple to make , print and share it (website, blog, Facebook Page). You might even print on wishpond.com and discuss it. Listed below are few more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu for a very long list of alternatives. This keeps your kind short.
Multiple test boxes for prospects to opt for over 1 alternative that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to customize your forms.
Wishpond enables you to create six different types of well-timed pop-ups-
Exit intent: This pop-up is the final attempt to catch the attention of Those prospects that are just about to leave your site.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a specific quantity of time on your website.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click on popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can target your popups as you desire, for example, you can decide on which pages the popups will look and where it won’t. Cool Tabs
A/B testing feature can be found in popups as well. You can examine and see which one is Giving you desirable outcomes before finalising one. Other important attributes include Social Share Buttons. It’s possible to add social sharing buttons to your popups (such as Facebook, Twitter, and G+).
Wishpond provides A separate section for lead data direction where you are able to see all of your customers and their data. It can be sorted to different lists as per the category you desire. It has five main regions:
Stats provides a global overview of action taking Place within all your Wishpond campaigns via different links. The analytics supplies metric info to take note of the amount of leads opening emails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent activity. With every click on a direct result, you can receive all the specifics of the lead, such as their activities, profile information and which lists they are a part of.
Visitors include those who viewed the webpage but did Not convert in your form. With the use of the system of collecting customer information, it is possible to track even before they have converted. When they finally fill out among your forms, all of the tracking data related to their account unifies to their new lead profiles.
Lists allow you to see which leads are part of that lists. This is among the most important section and also a place to come back and look for distinct list sections especially If You’re creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to see All of the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task simple. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, picture, video, social media buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of this landing page. One minor issue which I faced while using the editor would be , I had to click several times to pick a text. You have to double click it to select and edit, but I figure I double-clicked it to get a couple of times. But what I got at the end is a thoroughly professional landing page. I guess with the outcome; I could manage to click few times additional! Each of the templates are cellular responsive. With more than 100 templates, you may produce a high-definition landing page for virtually any industry.
You can conduct A/B Evaluations for multiple variants of your landing page. Wishpond conducts the test for you and gives you detailed reports. Depending on the precise findings, you can zero on the very best edition of your landing page. You’ll need no coding knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. In the same way, you can easily publish your landing page in your domain name and sub-domains.
You can add Auto-submit links to your own emails. This allows your leads to register instantly for a workshop or webinar or enjoys of such by just clicking on the link. They do not have to provide any other additional information.
Events and Promotions
You can conduct Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This eases share and likes. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to enter your contest. I have discussed the customizable types over. It’s possible to take advantage of this feature here as well.
To Assist You create Your competitions interesting and far-fetched, Wishpond comprises ten additional programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on societal media platforms such as Facebook, Twitter, or on your site. Be it any platform, your promotions and contests will look good on desktops, tablets and phones. You can get more enjoys and follows by adding a Facebook Like a Twitter follow alternative. Cool Tabs
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus a whole lot more. Below is the list of tools Wishpond integrates together:
CRM Integrations: Lead capturing on a website and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects involving your email marketing app and Wishpond account. This is facilitated by apps like:
Wishpond incorporates With a help desk program UserVoice, and also with SurveyMonkey for effective surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar will help you run smooth webinars for your leads as soon as they register on a few of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 additional programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are looking for drip email campaigns or want to send customized mails, Wishpond has all of the features ready for you.
In Addition, you Can add scores to your own leads and segment them based on their actions. Add to the; you get real time analytics to help you assess the performance of your automatic workflow. It is possible to use merge tags to customize your emails depending on the information you have on your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct programs Wishpond offers — Basic, Pro and Growth. Aside from the typical attributes, the fundamental program has a limit on the prospects up to 1000, Email advertising per month up to 10,000 using a single user which has a price tag of $45 for each month.
The Development Plan is for $129/month using 10000 greatest leads with unlimited customers and all the other prominent features of Pro and Basic packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Service is free for everybody. You may sign up for a FREE 14-Day trial for any of the programs before paying. Cool Tabs
Special Rewards From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a customer, you can avail those offers:
30 Days free for Appointlet which is a helpful tool to book appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive screen and PPV advertising research tool that assesses competitor’s ad strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, owners or online advertising pros. It supplies a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts that can be readily monitored through GetAmbassador. When you join as an affiliate, you will be given with a exceptional tracking link. If Wishpond receives some visitor via your affiliate link, it will directly associate it with your own affiliate accounts; and if the visitor purchases a subscription, either on precisely the same trip or later, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal access to innovative advertising tools such as GetAmbassador and Tracking Dashboard that permits you to track all your tasks including clicks, commission, and revenue. Banner ads can be easily posted on blogs or websites. Case Studies and Testimonials are used in sites, blogs, and landing pages. You get access to affiliate a landing page in which you can go via the templates, participate efficiently in Wishpond’s official Academy and article Banner ads that may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you’ll need to await a while!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple clients to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make fine popup forms for your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option lets you limit users’ access to the customer accounts they’re working on.
Show your customers beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the globe. 1 such firm is TrueCaller. A common name, Truecaller lets you identify who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller wanted To collect stories of the customers in a creative way. The most important goal was to understand how each user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of the users’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to gather all of the information, which is exactly what occurred:
Over 70K+ participants
TrueCaller became the best keyword on societal media during the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies that show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a difficult competition. But here I shall just tell you why I will vote for Wishpond from these four apps:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their plans are rather expensive. The bundle of $249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with few other stations.
Struta Does not possess the website popups feature. The assortment of templates can also be less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a deficiency of lead information analysis that may be used for turning leads to loyal customers. I think with Strutta, I had to invest more time. To the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry alternative, I would still vouch for the multiple marketing programs from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might entice users. But I am sure those who are reluctant to compromise their marketing requirements, will go ahead and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation instrument with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares all the attributes present in Wishpond. But, Aritic PinPoint exhibits a much richer attribute record. For example, Wishpond offers international stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on lead behaviour, events, period in which the lead/customer is presently in with respect to the buyers’ journey, and demographics like location, age, gender, joining date, etc.. Email campaigns are complex due to this in-depth segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards promotion. It’s possible to join and nurture your prospects via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing department. Considering that Aritic PinPoint is much more sophisticated than Wishpond and contains a great deal of attributes, it’s more expensive. For an enterprise, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all of the detail available here to help their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just looking at the price! Their services begin from zero and move on to $29 for the simple plan. The Enterprise program at $499 gives you access to all the features. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another severe lapse is the deficiency of real time testing for customized layouts. Another point of difference is, together with Shortstack the number of users or team members is also strictly restricted to one. In cases where multiple users are desired, a cost of around $29 per each month is achievable; unlike Wishpond which may provide multiple users with restricted access to data.
This brings us to The end of the inspection of Wishpond. This instrument is perfect for a marketer, and I Must say it’s a very easy to use the tool. Now that you are aware of all the Attributes, perks and pricing plans, you must begin using the application. You can Always begin with the 14-day trial period for the plan that suits you. Let me Know your views about this tool, and if you happen across another better Alternative to Wishpond. Cool Tabs