Introduction Creating A Good Landing Page
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies every year that have enough potential to beat their peers. This past year, Wishpond Technologies, that technical in marketing automation program , got featured. Creating A Good Landing Page
The inclusion of Wishpond on the Ready to Rocket list is a nod to The way the nature of digital marketing is changing, and Wishpond is positioned to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic advertising is evolving to acquire smarter and better. Wishpond fits perfectly in the current market. As automation takes over the marketing industry, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your marketing needs. The highlight of this tool is lead creation and the next analytical process. Wishpond can help in building interactive landing pages and layout contests, track leads, send emails, and do so much more.
Wishpond Allows you to understand”where precisely” and”how” to measure forward. In other words, it is”completely automated” and”free forever” marketing tool that catalyses the easiest process of nurturing and generating prospects.
In this website, I Will walk you through the second information of this tool, compose Wishpond review. Based on my user expertise, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the main features of Wishpond. Creating A Good Landing Page
Wishpond Review — Attribute Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms for your landing page. There are numerous Flexible templates to select from. Form construction is very simple with the drag and drop builder. Like landing pages, you may create multiple versions of your own form and run A/B test. All these forms are easy to make , print and discuss it (site, blog, Facebook Page). You might even print on wishpond.com and discuss it. Here are few more add-ons you get-
File upload field in your form to accumulate files and files.
Drop down menu for a long list of options. This keeps your kind short.
Multiple check boxes for prospects to opt for more than 1 option that Suits them.
Hidden areas to collect analytical data like source and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six Distinct types of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to grab the attention of Those prospects that are just about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor gets Spent a particular quantity of time on your site.
Entrance pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You can aim your popups as you wish, for example, you can decide on which pages the popups will look and where it will not. Creating A Good Landing Page
A/B testing feature is available in popups as well. You can test and determine which one is Giving you desirable outcomes before finalising one. Other key attributes include Social Share Buttons. You can add social sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond supplies A separate section for direct data direction where you can see all of your visitors and their information. It can be sorted into various lists in accordance with the category you want. It’s five main areas:
Stats provides a global Summary of activity taking Place within all your Wishpond campaigns through different links. The analytics provides metric info to take note of the number of prospects opening mails, converting on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent action. With every click on a lead, you can receive all the details of the guide, such as their activities, profile information and which lists they are part of.
Visitors include those that viewed the page but did Not convert in your form. With the use of this system of collecting customer information, you can track even before they’ve converted. When they finally fill out among your types, all the tracking data related to their accounts merges into their new lead profiles.
Lists allow you to see which leads are part of which lists. This is among the most important section and also a place to come back and check for different list segments especially if you are creating different clever lists and static lines using marketing automation
Lead Properties lets you see All of the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements such as text boxes, image, video, social media programs, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of this landing page. 1 slight issue which I faced while using the editor would be , I had to click several times to pick a text. You have to double click it to select and edit, but I guess that I double-clicked it for a couple of times. But what I got in the end is a thoroughly professional landing page. I guess with all the result; I could manage to click few times extra! All the templates are mobile responsive. With more than 100 templates, you can produce a high-definition landing page for virtually any industry.
You can run A/B Tests for numerous variants of your landing page. Wishpond runs the exam for you and provides you detailed reports. Based on the accurate findings, you can zero on the very best edition of your landing page. You’ll need no coding knowledge to make such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to build your landing page right within WP dashboard. In the same way, you can easily publish your landing page on your domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This allows your prospects to register immediately for a training or marathon or likes of such by just clicking on the link. They do not have to provide any other additional information.
Events and Advertising
You can run Exciting contests and promotions on Wishpond. You can collect email addresses . Later, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This eases likes and share. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to get into your contest. I have discussed the customizable types above. You can use this feature here as well.
To help you make Your competitions interesting and far-fetched, Wishpond comprises ten additional apps that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal media platforms such as Facebook, Twitter, or on your own site. Be it any stage, your promotions and competitions will look great on laptops, tablets and phones. It is possible to find more enjoys and follows by incorporating a Facebook Like button or a Twitter follow option. Creating A Good Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising software, eCommerce tools, Webinar tools, plus much more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and social media platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of prospects involving your email marketing app and Wishpond account. This is eased by programs like:
Wishpond incorporates With a help desk program UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars for your prospects as soon as they register on a few of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to more than 500 additional apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re seeking drip email campaigns or wish to send personalized mails, Wishpond has all the features prepared for you.
Not only this, you Can add scores to your own leads and section them based on their actions. Add to the; you get real-time analytics to help you assess the performance of your automatic workflow. You can use merge tags to personalize your emails based on the info you have in your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can pick from three distinct plans Wishpond offers — Basic, Pro and Growth. Aside from the common attributes, the fundamental plan has a limitation on the leads up to 1000, Email marketing a month up to 10,000 using one user that has a price tag of $45 for each month.
The Growth program is for $129/month using 10000 greatest contributes with unlimited customers and the rest of the prominent features of Pro and Fundamental packages. In addition to all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Support is free for everybody. You can register for a FREE 14-Day trial for some of the plans before paying. Creating A Good Landing Page
Special Benefits From Wishpond
Wishpond also Provides unique perks in the majority of their other services. If you are a client, you can avail those offers:
30 Days free for Appointlet which is a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive screen and PPV marketing research tool which assesses competitor’s advertising strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, owners or online marketing pros. It provides a recurring 30% commission with no payment for your service. You receive consistent online payouts which can be readily monitored through GetAmbassador. When you join an affiliate, you will be given with a exceptional tracking link. If Wishpond receives some visitor through your affiliate link, it will directly link it with your affiliate accounts; and when the visitor buys a subscription, either about the exact same trip or afterwards, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you receive a more than marginal access to ingenious marketing tools such as GetAmbassador and Tracking Dashboard which permits you to track all of your tasks such as clicks, commission, and earnings. Banner ads are easily posted on blogs or websites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page in which you are able to go via the templates, engage efficiently in Wishpond’s official Academy and post Banner ads that may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will need to wait for a while!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple clients to address, and Wishpond fits perfectly within this situation. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clients.
Collaborate easily with your team with numerous user accounts. The Governance option lets you limit users’ access to the client accounts they’re working on.
Show your clients superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the globe. One such company is TrueCaller. A common name, Truecaller lets you recognize who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller desired To gather stories of the users in a creative manner. The most important goal was to know how each user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to contact those users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all info, which is what occurred:
Over 70K+ participants
TrueCaller became the best keyword on social media during the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are many more awesome case studies that show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful opponents. In this case, I think Rafflecopter, Strutta, and Shortstack possess the capability to give Wishpond a tough competition. But here I will only tell you why I’ll vote for Wishpond out of these four apps:
Wishpond vs. Strutta
Strutta doesn’t Supply any free support, and their plans are rather expensive. The bundle of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, and several other channels.
Struta Does not have the site popups feature. The assortment of templates can also be less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a lack of lead data analysis which may be used for turning leads into loyal clients. I believe with Strutta, I had to spend more time. To the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I’d still vouch for the multiple advertising programs from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might attract users. But I am convinced those that are reluctant to compromise with their marketing needs, will go ahead and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation tool with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the attributes present in Wishpond. However, Aritic PinPoint exhibits a much richer feature list. For example, Wishpond provides global stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on lead behavior, events, period in which the lead/customer is presently in with regards to the buyers’ journey, and demographics like location, age, sex, joining date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards marketing. It’s possible to join and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Considering that Aritic PinPoint is much more sophisticated than Wishpond and has a lot of attributes, it is more expensive. For an enterprise, Aritic PinPoint offers account-based advertising that’s sprinkled in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply taking a look at the cost! Their services begin from zero and move on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the deficiency of real time testing for customized layouts. Another point of difference is, together with Shortstack the amount of consumers or group members is also strictly limited to one. In circumstances where multiple users are desired, a price of around $29 per month is achievable; unlike Wishpond that may provide a number of users with restricted access to data.
This brings us to The end of the review of Wishpond. This instrument Is Ideal for a marketer, also that I Must say it’s a really easy to use the tool. Now that you are aware of each of the Features, pricing and perks strategies, you must begin using the tool. You can Always start with the 14-day trial period to the program that is appropriate for you. Let me Know your views about the tool, and if you come across another better Alternative to Wishpond. Creating A Good Landing Page