Intro Default Landing Page
Instapage is a program dedicated to helping you produce better landing pages. Default Landing Page
The first thing you Want to know is that it’s 100% dedicated to landing Landing and pages pages only.
Like another good’s on the market, this software offers the Subsequent:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive pages
Publish pages fast
A fresh user interface
Access to professional stock images
But these are just a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best around, and with it you can adjust the fonts, colors, and layouts to match your current website or advertising materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be within the page. With this, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your components to, you can put them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will display Guidelines to help you distance and align all components so.
And, because having a mobile-friendly layout is essential these days, Instapage allows you to easily switch between desktop and mobile view to make sure everything is optimized and placed so across all of the devices.
If need be, you can also edit your webpage directly from the cell view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
When you initially log into, you’ll find a listing of All of the landing pages You have created. If this is the first, naturally, you won’t have much to pull from here.
Instead, select Create a Standard Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good path to go if you are designing a page especially for mobile use. These are made to load incredibly quickly, but you’ll find this choice if you’re signed up for the Enterprise plan.
For our purposes, we are going with a template.
When You Decide to use an Instapage template, you’ll be presented with All available templates.
That is 194 options, to be exact.
To make it easier, you can filter out the templates by particular types Depending upon the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. Default Landing Page
Post Your Landing Page
When you are ready to publish your page, you have a couple options.
You can publish it to:
A custom domain
A demonstration page
A customized domain is really self-explanatory. Just enter in the domain You’d like to print to. But beware, this one does need a little technical know-how. Fortunately, Instapage includes a video to help you through the procedure.
If you host a Website on WordPress and want to print your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress site and print right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook page, and it will publish.
Or, if you want a Complete demo of your webpage before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few additional features that assist separate from The other applications out there.
Instablocks — those are handy for times when you need to create multiple landing pages, but don’t want to modify the style of the webpage. Rather than recreating your entire page, it is going to save your components for you to be reused. You will have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics feature that gives you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to examine unique components of your page, you can split test using Instapage. Just copy your primary copy and make a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others will see the variant. Info about how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Of course, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The neat thing about Instapage Is It Permits You to set up Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals segment, you can set specific goals to monitor in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you will find details about your webpage’s conversion rate depending on the targets you establish.
This is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the traffic split between both test variations here.
You will also find a section that gathers information on the prospects each Page has collected.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its rivals in these areas:
The large one: cost. Instapage is significantly more expensive than most of its rivals
Advanced features only available with costlier plans
Could have more information, such as high performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer support and help features
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit from the Optimizer plan.
While you can eliminate the Fundamental Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion speed later on.
Overall, Instapage is a Fantastic option for those who need to put Together quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its additional features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help direct your creation and plan, and conversion target monitoring will inform you if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Default Landing Page