Intro Digital Marketing Landing Page
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology firms every year which have sufficient capacity to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. Digital Marketing Landing Page
The addition of Wishpond on the Ready to Rocket list is a testament to The way the character of digital marketing is shifting, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic advertising is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all of your marketing needs. The highlight of this tool is lead creation and the next analytical procedure. Wishpond can help in building interactive landing pages and layout contests, track prospects, send mails, and do so much more.
Wishpond Allows you to know”where exactly” and”how” to measure forward. In other words, it is”completely automated” and”free forever” advertising tool that catalyses the easiest procedure for generating and nurturing leads.
In this website, I Will walk you through the minute information of the tool, write Wishpond review. According to my user expertise, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the primary features of Wishpond. Digital Marketing Landing Page
Wishpond Review — Features Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms to your landing page. There are many Flexible templates to select from. Form building is very easy with the drag and drop builder. Like landing pages, you may make several versions of your own form and conduct A/B test. All these forms are simple to make , publish and share it (site, blog, Facebook Page). You might even publish on wishpond.com and share it. Listed below are a couple more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu to get a long list of options. This keeps your form short.
Multiple check boxes for prospects to opt for more than 1 alternative that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six different types of well-timed pop-ups-
Exit purpose: This pop up is the final attempt to grab the attention of Those prospects which are just about to leave your site.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor gets Spent a specific quantity of time on your website.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are flexible and highly mobile responsive. You can target your popups as you desire, for example, you can choose on which pages the popups will appear and where it won’t. Digital Marketing Landing Page
A/B testing feature can be found in popups too. You can examine and see which one is Giving you desired results before finalising one. Other key features include Social Share Buttons. It’s possible to add social sharing buttons for your popups (such as Facebook, Twitter, and G+).
Wishpond supplies Another section for direct data management where you can see all your visitors and their data. It can be sorted into various lists in accordance with the category you desire. It has five Chief regions:
Stats provides a global Summary of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric info to pay attention to the number of leads opening emails, switching on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent action. With each click on a lead, you can get all the specifics of the guide, including their activities, profile data and which lists they’re a part of.
Visitors include those who viewed the webpage but did Not convert in your form. With the use of the system of collecting visitor information, it is possible to track even before they’ve converted. When they eventually fill out among your forms, all of the tracking data related to their account unifies to their new lead profiles.
Lists allow you to see which prospects are a part of which lists. This is among the most important part and also a place to come back and check for distinct list segments especially If You’re creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to see all the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task easy. Together with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements like text boxes, picture, video, social media buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of this landing page. One slight issue which I faced while using the editor would be I needed to click several times to select a text. You need to double click it to select and edit, but I guess I double-clicked it for two or three times. However, what I got in the end is a totally professional landing page. I guess with all the outcome; I could can click few times extra! Each of the templates are mobile responsive. With over 100 templates, you can create a high converting landing page for virtually any industry.
You can run A/B Tests for multiple variations of your landing page. Wishpond conducts the test for you and gives you comprehensive reports. Depending on the accurate findings, you can zero on the very best edition of your landing page. You will need no programming knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. In the same way, you can easily publish your landing page on your domain name and sub-domains.
You can add Auto-submit links to your emails. This lets your prospects to register immediately for a training or marathon or likes of such by just clicking on the link. They don’t have to give any other additional details.
Contests and Promotions
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This eases likes and share. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to get into your contest. I’ve already discussed the customizable types above. It’s possible to use this feature here too.
To help you create Your competitions interesting and far-fetched, Wishpond includes ten other programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on social networking platforms such as Facebook, Twitter, or on your site. Be it any platform, your promotions and competitions will look good on desktops, mobiles and tablets. It is possible to find more enjoys and follows by incorporating a Facebook Like a Twitter follow option. Digital Marketing Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, plus much more. Below is the list of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads between your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond integrates Using a help desk program UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations using Webinar programs like ClickWebinar and GoToWebinar can help you conduct smooth webinars to your prospects once they sign up on a few of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns provides access to more than 500 other programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re looking for drip email campaigns or wish to send customized mails, Wishpond has all of the features ready for you.
In Addition, you Can add scores to your leads and segment them based on their activities. Add to this; you get real time analytics that will assist you assess the performance of your automated workflow. You can use merge tags to customize your emails depending on the info you’ve got on your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three different programs Wishpond offers — Basic, Pro and Development. Aside from the common features, the Basic plan has a limit on the prospects up to 1000, Email advertising a month up to 10,000 using one user that has a price tag of $45 for each month.
The Growth Plan is for $129/month with 10000 greatest contributes with unlimited users and the rest of the prominent features of Pro and Basic packages. In addition to all that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for everybody. You may register for a FREE 14-Day trial for any of the programs before paying. Digital Marketing Landing Page
Special Perks From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a client, you can avail those offers:
30 Days free for Appointlet that’s a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive display and PPV advertising research tool which assesses competitor’s ad strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, bloggers or online advertising experts. It supplies a recurring 30% commission with no payment for your ceremony. You get consistent online payouts that can be readily tracked through GetAmbassador. When you sign up as an affiliate, you will be given with a exceptional tracking link. If Wishpond receives any visitor via your affiliate link, it will directly associate it with your own affiliate account; and if the visitor buys a subscription, either on the exact same visit or later, you will be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you receive a more than marginal accessibility to innovative advertising tools like GetAmbassador and Tracking Dashboard which allows you to track all of your tasks including clicks, commission, and earnings. Banner ads are easily posted on blogs or websites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, engage effectively in Wishpond’s official Academy and post Banner ads that can be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you’ll have to wait for a while!
Wishpond for Agencies
Wishpond supplies A easy software for agencies. Agencies have multiple clients to address, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clients.
Collaborate easily with your team with multiple user accounts. The Governance option enables you to limit users’ access to the client accounts they’re working on.
Show your customers superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the globe. One such company is TrueCaller. A very common name, Truecaller lets you recognize who is calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has become a part of this success story.
TrueCaller wanted To gather stories of the customers in a creative manner. The main goal was to understand how every user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller wanted to contact those users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all of the information, which is exactly what happened:
Over 70K+ participants
TrueCaller became the top keyword on societal media throughout the competition
400 percent increase in Facebook followers
Another firm, World Fishing Network, additionally benefited highly from Wishpond. There are many more awesome case studies which show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong opponents. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the capability to provide Wishpond a tough competition. But here I shall only tell you why I will vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta does not Supply any free support, and their strategies are quite pricey. The bundle of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and few different channels.
Struta Doesn’t have the website popups feature. The variety of templates is also less. No advertising automation or lead information analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a deficiency of lead information analysis which can be used for turning leads into loyal clients. I think with Strutta, I needed to invest more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I’d vouch for the numerous marketing programs from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may attract users. But I am sure those that are reluctant to compromise their marketing needs, will proceed and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the features present in Wishpond. However, Aritic PinPoint displays a much richer feature list. For example, Wishpond offers global stats for all of the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the core. You get deep email segmentation based on lead behavior, events, period where the lead/customer is presently in with respect to the buyers’ travel, and demographics like age, gender, joining date, etc.. Email campaigns are advanced due to this in-depth segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards marketing. You can join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is much more advanced than Wishpond and has a great deal of attributes, it is costlier. For an enterprise, Aritic PinPoint provides account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all of the detail available here to help their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just taking a look at the price! Their services start from zero and proceed on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides only over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the lack of real time testing for customized designs. Another point of difference is, together with Shortstack the amount of consumers or team members is also strictly limited to one. In cases where multiple users are wanted, a price of about $29 per each month is viable; unlike Wishpond that may provide a number of users with restricted access to data.
This brings us to The end of the inspection of Wishpond. This tool is perfect for a marketer, and that I Must say it is a really simple to use the application. Now that you are aware of all the Attributes, pricing and perks strategies, you must begin using the application. You can Always start with the 14-day trial period to the program that is appropriate for you. Let me Know your views about the particular tool, and if you happen across another better Option to Wishpond. Digital Marketing Landing Page