Intro Effective Landing Page Design
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies annually that have enough potential to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got featured. Effective Landing Page Design
The inclusion of Wishpond on the Ready to Rocket list is a nod to How the character of electronic marketing is shifting, and Wishpond is positioned to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital marketing is evolving to get better and smarter. Wishpond fits perfectly in the present market. As automation takes over the marketing business, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your advertising requirements. The highlight of this tool is lead creation and the following analytical process. Wishpond can help in building interactive landing pages and layout contests, track prospects, send mails, and do so much more.
Wishpond Enables you to understand”where exactly” and”the way” to step ahead. In other words, it’s”completely automated” and”free forever” marketing tool which catalyses the simplest process of nurturing and generating prospects.
In this blog, I Will help you through the second details of this tool, write Wishpond review. According to my user expertise, I think Wishpond is a must-try for many marketers. Without much-a-do, here are the main characteristics of Wishpond. Effective Landing Page Design
Wishpond Review — Quality Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms to your landing page. There are numerous Flexible templates to choose from. Form building is very easy with the drag and drop builder. Like landing pages, you can make several versions of your own form and run A/B test. All these forms are easy to make , print and discuss it (site, blog, Facebook Page). You might even publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu for a very long list of alternatives. This keeps your form short.
Multiple test boxes for prospects to Go for more than one option that Suits them.
Hidden areas to collect analytical data like source and referrer.
Merge tags to customize your forms.
Wishpond lets you create six different Kinds of well-timed pop-ups-
Exit intent: This pop up is the last attempt to grab the attention of Those prospects which are just about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor gets Spent a specific quantity of time on your site.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click on popups: All these pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Also, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can target your popups as you desire, for instance, you can decide on which pages the popups will look and at which it won’t. Effective Landing Page Design
A/B testing feature can be found in popups as well. You can test and see which one is Giving you desirable results before finalising one. Other important attributes include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond supplies Another section for direct data management where you can see all your visitors and their data. It can be sorted into different lists in accordance with the category you desire. It’s five Chief regions:
Stats provides an international Summary of activity taking Place within all your Wishpond campaigns via different links. The analytics supplies metric information to take note of the amount of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive perspective of Different leads sorted by most recent action. With every click on a lead, you can receive all the specifics of the lead, such as their activities, profile data and which lists they are part of.
Visitors include those who viewed the page but did Not convert in your form. With the usage of this system of collecting customer data, you can track even before they have converted. When they finally fill out one of your types, all the tracking data related to their accounts unifies into their new lead profiles.
Lists allow you to see which leads are part of which lists. This is among the most important section and also a place to come back and check for different list sections especially If You’re creating different smart lists and static lines with marketing automation
Lead Properties lets you see all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, picture, video, social networking programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. One minor issue which I faced while using the editor would be , I needed to click many times to select a text. You have to double click it to select and edit, but I guess I double-clicked it for two or three times. But what I got in the end is a totally professional landing page. I guess with all the result; I could manage to click few times additional! All the templates are cellular responsive. With over 100 templates, you may produce a high converting landing page for any business.
You can run A/B Evaluations for numerous variations of your landing page. Wishpond conducts the test for you and provides you comprehensive reports. Based on the precise findings, you can zero on the best edition of your landing page. You’ll require no coding knowledge to make such interactive and all-device-compatible landing pages.
This is not all. You are able to do together with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to build your landing page directly within WP dashboard. In the same way, you can easily publish your landing page on your own domain and sub-domains.
You can add Auto-submit links to your emails. This lets your prospects to register instantly for a workshop or webinar or likes of such by simply clicking on the link. They don’t have to give any other additional information.
Events and Advertising
You can conduct Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Afterwards, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This eases likes and share. Another choice is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to get into your contest. I have already discussed the customizable types above. You can use this feature here too.
To help you create Your contests interesting and far-fetched, Wishpond comprises ten other apps that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on social networking platforms like Facebook, Twitter, or in your site. Be it any stage, your own promotions and competitions will look great on laptops, tablets and phones. You can get more likes and follows by incorporating a Facebook Like button or a Twitter follow alternative. Effective Landing Page Design
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads between your email marketing app and Wishpond account. This is facilitated by apps like:
Wishpond incorporates Using a help desk program UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar will allow you to run smooth webinars to your prospects once they sign up on a few of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 other programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are seeking drip email campaigns or wish to send personalized emails, Wishpond has all the features ready for you.
Not only this, you Can add scores to your own leads and section them according to their activities. Add to the; you get real time analytics to help you assess the performance of your automated workflow. You can use merge tags to customize your emails depending on the info you have on your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can choose from three different plans Wishpond provides — Basic, Pro and Development. Apart from the typical attributes, the fundamental plan has a limit on the leads up to 1000, Email advertising a month up to 10,000 using one user which comes with a price tag of $45 for each month.
The Growth Plan is for $129/month using 10000 maximum leads with unlimited customers and the rest of the notable features of Pro and Basic packages. In addition to all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Support is free for all. You may sign up for a FREE 14-Day trial for any of the plans before paying. Effective Landing Page Design
Special Rewards From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet that’s a helpful tool to book appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds which is a comprehensive display and PPV marketing research tool that assesses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to website owners, bloggers or internet marketing pros. It provides a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts that will be readily tracked through GetAmbassador. When you join an affiliate, you will be given with a unique tracking link. If Wishpond receives some visitor through your affiliate link, it will immediately link it with your affiliate account; and when the visitor purchases a subscription, either about precisely the same visit or afterwards, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal access to innovative marketing tools such as GetAmbassador and Tracking Dashboard that permits you to monitor all your tasks including clicks, commission, and revenue. Banner ads can be easily posted on sites or websites. Case Studies and Testimonials are used in websites, sites, and landing pages. You get access to affiliate a landing page in which you can go via the templates, participate effectively in Wishpond’s official Academy and post Banner ads that can be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you’ll have to await a while!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly within this scenario. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make nice popup forms for your clientele.
Collaborate easily with your group with multiple user accounts. The Governance option lets you limit users’ access to the client accounts they’re working on.
Show your customers beautifully designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. 1 such company is TrueCaller. A common title, Truecaller lets you recognize who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a component of this success story.
TrueCaller wanted To collect tales of the customers in a creative way. The main aim was to know how every user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of the users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all of the info, and this is what happened:
Over 70K+ participants
TrueCaller became the top keyword on social media during the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies which show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the capability to provide Wishpond a tough competition. But here I shall only tell you why I’ll vote for Wishpond from these four apps:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their strategies are quite expensive. The package of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, and several different stations.
Struta Does not have the site popups feature. The variety of templates can also be less. No advertising automation or lead information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a deficiency of lead information analysis that can be used for turning leads into loyal clients. I think with Strutta, I had to spend more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry option, I would vouch for the numerous marketing programs from Wishpond. Wishpond offers marketing automation, which is also missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may entice users. But I am sure those who are unwilling to compromise with their advertising requirements, will go ahead and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the attributes present in Wishpond. However, Aritic PinPoint exhibits a much richer attribute list. For example, Wishpond provides international stats for all the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You get deep e mail segmentation based on lead behaviour, events, period where the lead/customer is presently in with respect to the buyers’ journey, and demographics such as location, age, gender, joining date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards promotion. You can connect and nurture your leads via mails, SMS campaigns, drive notifications, landing pages, cellular notifications, and social networking integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is much more sophisticated than Wishpond and contains a great deal of features, it’s costlier. For an organization, Aritic PinPoint provides account-based marketing which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And today has all of the detail available here to help their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just looking at the cost! Their services begin from zero and move on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the lack of real-time testing for customized layouts. Another point of difference is, with Shortstack the amount of users or team members can also be strictly limited to one. In circumstances where multiple users are desired, a price of about $29 per each month is viable; unlike Wishpond that may provide a number of users with restricted access to info.
This brings us The close of the review of Wishpond. This tool Is Ideal for a marketer, and that I Must say it is a really easy to use the application. Now that you are aware of each of the Attributes, pricing and perks strategies, you must start using the tool. You can Always start with the 14-day trial period to the program that is appropriate for you. Allow me to Know your views about the tool, and if you happen across another better Alternative to Wishpond. Effective Landing Page Design