Introduction Effective Landing Pages
Instapage is a software dedicated to helping you create better landing pages. Effective Landing Pages
The first thing that you Want to know is that it’s 100% dedicated to landing Landing and pages pages only.
Like the other great’s on the market, this software Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
Access to professional stock pictures
But these are just a few of the highlights. Let us dig into what constitutes Instapage so great at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and layouts to match your current website or advertising materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be inside the webpage. With this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to drag your elements to, you can put them anywhere on the page you like.
As you drag your elements to different areas, Instapage will exhibit Guidelines that will assist you space and align all components accordingly.
And, because using a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to be certain everything is optimized and placed accordingly across all of the devices.
If need be, you can even edit your page straight from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I would take you Through the procedure of producing a landing page.
When you initially log in, you’ll find a list of all the landing pages You’ve created. If this is your first, naturally, you won’t have much to pull from here.
Instead, select Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Good path to go if you are designing a page specifically for mobile usage. These are designed to load incredibly quickly, but you’ll get this option if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, you can filter the templates by specific types Based upon the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and thank you page. Effective Landing Pages
Post Your Landing Page
When you are ready to publish your webpage, you have a couple options.
You can publish it to:
A custom domain name
A demo page
A custom domain name is pretty self-explanatory. Just enter in the domain name You would like to print to. But beware, this one does require a modest technical know-how. Luckily, Instapage includes a video to help you through the process.
If you host a site on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook page, and it’ll publish.
Or, if you want a full demo of your webpage until it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few additional features that help separate from Another software on the market.
Instablocks — these are handy for times when you need to create multiple landing pages, but do not want to change the fashion of the webpage. Rather than recreating your entire webpage, it will save your elements for you to be reused. You’ll have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics feature that provides you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the webpage. Note: heatmaps are only available with the Optimizer program
A/B testing — If you want to test unique elements of your page, it is possible to split test using Instapage. Just copy your main copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller variant and others will observe the variation. Information about how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it allows you to set up Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals segment, you can set specific goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you page is pushed Live, you’ll find details about your page’s conversion rate depending on the targets you set.
That is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the visitors split between both test versions here.
You’ll also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these areas:
The large one: price. Instapage is significantly more expensive than many of its competitors
Advanced features only available with more expensive plans
Could have more information, such as high performing webpages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Excellent customer service and help features
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the basic Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which may help your overall conversion rate in the future.
All in all, Instapage is a great option for People Who need to put Jointly fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help guide your creation and plan, and conversion goal monitoring will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Effective Landing Pages