Introduction Effective Landing Pages
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies annually which have enough capacity to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got showcased. Effective Landing Pages
The addition of Wishpond on the Ready to Rocket list is a testament to The way the nature of digital advertising is changing, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital marketing is evolving to get smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the marketing business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your marketing requirements. The highlight of this tool is lead generation and the next analytical process. Wishpond helps in building interactive landing pages and design contests, track leads, send mails, and do so much more.
Wishpond Allows you to understand”where exactly” and”the way” to measure ahead. In other words, it’s”completely automated” and”free forever” advertising tool which catalyses the simplest process of nurturing and generating prospects.
In this website, I Will walk you through the minute information of the tool, compose Wishpond review. Based on my user experience, I think Wishpond is a must-try for many marketers. Without much-a-do, here are the primary features of Wishpond. Effective Landing Pages
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds for your landing page. There are numerous Flexible templates to choose from. Form building is very easy with the drag and drop builder. Like landing pages, you may make multiple versions of your own form and run A/B test. These forms are easy to make , print and discuss it (website, site, Facebook Page). You can even publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field in your form to accumulate files and documents.
Drop down menu to get a long list of alternatives. This keeps your form short.
Multiple test boxes for leads to opt for over one alternative that Suits them.
Hidden areas to collect analytical information like source and referrer.
Merge tags to customize your forms.
Wishpond lets you create six different Kinds of well-timed pop-ups-
Exit purpose: This pop-up is the last attempt to catch the attention of Those prospects which are just about to leave your site.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor has Spent a particular quantity of time on your site.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy endeavor. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You are able to aim your popups as you wish, for example, you can choose on which pages the popups will appear and where it won’t. Effective Landing Pages
A/B testing feature is available in popups as well. You can test and determine which one is Giving you desirable outcomes before finalising one. Additional important attributes include Social Share Buttons. It’s possible to add societal sharing buttons for your popups (such as Facebook, Twitter( and G+).
Wishpond provides Another section for lead data direction where you can see all your visitors and their information. It can be sorted into various lists as per the category you desire. It’s five main areas:
Stats provides a global overview of activity taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric information to pay attention to the number of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive perspective of Different leads sorted by most recent action. With each click on a direct result, you can receive all the details of the lead, including their activities, profile information and which lists they’re a part of.
Visitors include those who viewed the page but did Not convert in your form. With the usage of the system of collecting customer data, you can monitor even before they’ve converted. When they finally fill out among your forms, all of the monitoring data related to their account merges to their new lead profiles.
Lists allow you to see which prospects are part of which lists. This is among the most important section and a place to come back and look for different list sections especially If You’re creating different smart lists and inactive lines using marketing automation
Lead Properties enables you to see All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job simple. Together with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, picture, video, social media programs, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of this landing page. One slight issue which I faced while using the editor would be , I needed to click many times to select a text. You have to double click it to select and edit, but I figure I double-clicked it for a couple of times. But what I got at the end is a totally professional landing page. I guess with the outcome; I could manage to click few times extra! All the templates are mobile responsive. With more than 100 templates, you may create a high-definition landing page for any business.
You can conduct A/B Evaluations for multiple variations of your landing page. Wishpond conducts the exam for you and gives you comprehensive reports. Based on the precise findings, you can zero on the best version of your landing page. You’ll require no programming knowledge to make these interactive and all-device-compatible landing pages.
This isn’t all. You can do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. Similarly, you can easily publish your landing page in your own domain and sub-domains.
You can add Auto-submit links to your emails. This lets your leads to register instantly for a workshop or webinar or likes of such by simply clicking on the hyperlink. They don’t need to provide any other additional details.
Events and Advertising
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to encourage benefits for referrals. In these benefit contests, the entrants get rewarded when they refer their friends to enter your contest. I’ve discussed the customizable types over. You can take advantage of this feature here too.
To Assist You make Your competitions interesting and far-fetched, Wishpond includes ten other apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on social networking platforms such as Facebook, Twitter, or in your site. Be it any platform, your promotions and competitions will look good on desktops, mobiles and tablets. You can find more likes and follows by incorporating a Facebook Like button or a Twitter follow option. Effective Landing Pages
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and much more. Below is the list of tools Wishpond integrates together:
CRM Integrations: Lead capturing on a website and Social Networking platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects involving your email marketing app and Wishpond account. This is eased by apps like:
Wishpond integrates Using a help desk program UserVoice, and also with SurveyMonkey for effective polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars for your leads as soon as they sign up on one of your own campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn provides access to over 500 other apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are looking for trickle email campaigns or wish to send personalized mails, Wishpond has all of the features prepared for you.
In Addition, you Can add dents to your own leads and segment them based on their activities. Add to the; you get real-time analytics that will help you assess the performance of your automatic workflow. It is possible to use merge tags to customize your emails based on the information you have in your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can pick from three distinct plans Wishpond provides — Basic, Pro and Growth. Aside from the common attributes, the Basic program has a limit on the prospects up to 1000, Email marketing per month up to 10,000 with a single user that comes with a price tag of $45 for each month.
The Development program is for $129/month with 10000 greatest leads with unlimited customers and the rest of the prominent features of Pro and Basic packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for all. You can sign up for a FREE 14-Day trial for some of the plans before paying. Effective Landing Pages
Special Benefits From Wishpond
Wishpond also Provides unique perks in most of their other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet which is a helpful tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive display and PPV advertising research tool which analyses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, bloggers or online marketing experts. It supplies a recurring 30% commission with no payment for the ceremony. You get consistent online payouts which will be easily tracked through GetAmbassador. When you join as an affiliate, you will be given with a unique tracking link. When Wishpond receives some visitor via your affiliate link, it will directly associate it with your own affiliate accounts; and if the visitor purchases a subscription, either on precisely the exact same trip or later, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal accessibility to ingenious advertising tools like GetAmbassador and Tracking Dashboard that allows you to track all of your tasks including clicks, commission, and revenue. Banner ads can be easily posted on blogs or websites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, engage effectively in Wishpond’s official Academy and post Banner ads that may be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you’ll have to wait for a short time!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple customers to deal with, and Wishpond fits perfectly in this situation. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to limit users’ access to the client accounts they are working on.
Show your clients beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. One such company is TrueCaller. A very common name, Truecaller lets you recognize who’s calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller desired To collect stories of the users in a creative manner. The most important goal was to know how every user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller wanted to get hold of those consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to gather all of the info, and this is exactly what occurred:
More than 70K+ participants
TrueCaller became the best keyword on societal media during the competition
400 percent growth in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other powerful competitors. In this case, I think Rafflecopter, Strutta, and Shortstack have the capability to give Wishpond a tough competition. But here I shall just tell you why I’ll vote for Wishpond out of those four apps:
Wishpond vs. Strutta
Strutta doesn’t Supply any free service, and their strategies are rather pricey. The bundle of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, and few different channels.
Struta Does not possess the site popups feature. The assortment of templates can also be less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There is a deficiency of lead data analysis that may be used for turning leads into loyal customers. I believe with Strutta, I needed to spend more time. To the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry alternative, I would still vouch for the multiple marketing apps from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may entice users. But I am convinced those that are reluctant to compromise with their marketing requirements, will proceed and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation tool with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares All of the attributes present in Wishpond. However, Aritic PinPoint displays a much richer attribute record. For example, Wishpond offers international stats for all the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation package from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep e mail segmentation based on direct behavior, events, stage where the lead/customer is currently in with regards to the buyers’ journey, and demographics like location, age, gender, linking date, etc.. Email campaigns are advanced due to this in-depth segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards promotion. It’s possible to join and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is much more sophisticated than Wishpond and has a lot of attributes, it’s costlier. For an enterprise, Aritic PinPoint provides account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the price! Their services begin from zero and proceed on to $29 for the simple plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design topics unlike the countless options from Wishpond. Another serious lapse is the deficiency of real-time testing for customized designs. Another point of difference is, together with Shortstack the number of users or team members can also be strictly restricted to one. In cases where multiple users are wanted, a cost of about $29 per each month is achievable; unlike Wishpond that can provide a number of users with restricted access to data.
This brings us to The end of the review of Wishpond. This instrument is perfect for a marketer, and that I Must say it is a really simple to use the application. Now that you are aware of each of the Attributes, perks and pricing plans, you must start using the application. You can Always begin with the 14-day trial period to the plan that suits you. Allow me to Know your views about this tool, and also if you happen across another better Option to Wishpond. Effective Landing Pages