Background Eloqua Landing Page Builder
Instapage is a program dedicated to helping you create better landing pages. Eloqua Landing Page Builder
The first thing that you need to know is that it’s 100 percent Devoted to landing Pages and landing pages only.
Like the other great’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive pages
Publish webpages quickly
A fresh user interface
Access to professional stock pictures
But those are only a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best around, and with it you can fix the fonts, colours, and layouts to match your existing site or advertising materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be within the page. Using this, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to drag your elements to, you can place them anywhere on the page you like.
As you drag your components to different places, Instapage will display Guidelines that will assist you space and align all components accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to make sure everything is placed and optimized so across all of the devices.
If need be, you could also edit your webpage directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a listing of all the landing pages You have created. If this is your first, naturally, you won’t have much to pull out of here.
Instead, select Create a Standard Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Good path to go if you’re designing a webpage especially for mobile usage. All these are designed to load incredibly fast, but you are going to get this choice if you’re signed up for the Enterprise program.
For our purposes, we are going using a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 options, to be precise.
To make it easier, you can filter out the templates by specific types Depending on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and thank you page. Eloqua Landing Page Builder
Post Your Landing Page
When you are ready to print your page, you have a few choices.
You can publish it to:
A custom domain name
A demo page
A customized domain name is pretty self-explanatory. Simply enter in the domain name You would like to publish to. But beware, this one does need a modest technical know-how. Fortunately, Instapage comprises a video to walk you through the procedure.
If you host a Website on WordPress and wish to print your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook page, and it’ll publish.
Or, If You Would like a Complete presentation of your page until it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few additional features that assist separate from The other applications out there.
Instablocks — those are useful for times when you need to create multiple landing pages, but don’t want to change the style of the webpage. Rather than recreating your complete webpage, it will save your components for you to be reused. You will have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a really cool analytics feature that gives you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the page. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to test different components of your page, you can divide test using Instapage. Just copy your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller variant and others will see the variant. Info about how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Of course, no top Advertising software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it Permits You to set up Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals section, you can set specific goals to track in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you’ll find details about your webpage’s conversion rate based on the goals you set.
This is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the traffic split between both test variations here.
You’ll also find a section that gathers information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its defects, and it falls somewhat short Of its rivals in these areas:
The big one: cost. Instapage is significantly more expensive than many of its rivals
Advanced features only available with costlier plans
may have more information, such as top performing webpages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
Generally, most will benefit in the Optimizer plan.
While you can eliminate the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion rate later on.
Overall, Instapage is a Fantastic option for People Who need to put Jointly quick, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your creation and strategy, and conversion goal tracking will inform you whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Eloqua Landing Page Builder