Background Email Landing Page
Instapage is a program dedicated to helping you create better landing pages. Email Landing Page
The first thing you Want to know is that it’s 100% dedicated to landing Landing and pages pages only.
Like the other great’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive webpages
Publish webpages fast
A fresh user interface
Access to professional stock pictures
But those are only a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve selected your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and designs to match your current website or advertising materials.
The editor Is Totally drag and drop, so you can place any component Exactly where you want it to be inside the webpage. Using this, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to drag your elements to, you can place them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will display Guidelines that will help you space and align all elements accordingly.
And, because using a mobile-friendly design is essential these days, Instapage allows you to easily switch between desktop and mobile view to make sure everything is placed and optimized so across all devices.
If need be, you can even edit your webpage straight from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You have created. If this is your first, naturally, you won’t have a lot to pull from here.
Instead, choose Create a Normal Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP pages are designed for mobile, and Might be a Fantastic path to go if you’re designing a webpage especially for mobile use. These are designed to load incredibly quickly, but you’ll find this option if you are signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to use an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, you can filter out the templates by specific types Based upon the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. Email Landing Page
Post Your Landing Page
When you’re ready to publish your page, you have a couple choices.
You can publish it to:
A custom domain name
A demonstration page
A custom domain name is pretty self-explanatory. Simply enter in the domain You would love to print to. But beware, this one does need a modest technical know-how. Luckily, Instapage includes a video to help you through the process.
If you host a site on WordPress and wish to print your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress site and print right there.
Publishing to Facebook is just as simple. Select the option and your Facebook page, and it will publish.
Or, If You Would like a Complete demo of your page before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few additional features that assist separate from Another software out there.
Included in these are:
Instablocks — these are handy for times when you need to create multiple landing pages, but do not want to change the style of the page. Rather than recreating your entire page, it is going to save your elements for you to be reused. You will have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics attribute that provides you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the webpage. Note: heatmaps are only available using the Optimizer plan
A/B testing — If you want to examine unique components of your page, you can split test using Instapage. Just copy your main copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others will see the variant. Information about how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Of course, no leading marketing software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage Is It allows you to install Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals section, you can set specific goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you’ll discover details about your page’s conversion rate depending on the goals you set.
This is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the visitors split between both test variations here.
You’ll also find a section that collects information on the leads each Page has accumulated.
Naturally, Instapage is not without its defects, and it falls somewhat short Of its rivals in these areas:
The big one: price. Instapage is significantly more expensive than most of its rivals
Advanced features only available with more expensive plans
may have additional analytics, such as top performing pages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer service and help features
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the fit for you.
Generally, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
Overall, Instapage is a great option for those who need to place Jointly fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your production and plan, and conversion target monitoring will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Email Landing Page