Intro Email Lead Scoring
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology firms annually that have enough potential to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got featured. Email Lead Scoring
The inclusion of Wishpond on the Ready to Rocket list is a testament to How the character of electronic advertising is shifting, and Wishpond is positioned to capitalize on the growing demand for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic marketing is evolving to get better and smarter. Wishpond fits perfectly in the present market. As automation takes over the marketing business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your advertising needs. The highlight of this tool is lead creation and the next analytical process. Wishpond helps in creating interactive landing pages and layout competitions, track prospects, send mails, and do so much more.
Wishpond Enables one to know”where precisely” and”how” to step forward. To put it differently, it’s”completely automated” and”free forever” advertising tool which catalyses the simplest procedure for nurturing and generating leads.
In this website, I Will walk you through the minute details of the tool, compose Wishpond review. Based on my user experience, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the main features of Wishpond. Email Lead Scoring
Wishpond Review — Features Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable kinds for your landing page. There are numerous Flexible templates to select from. Form construction is very simple with the drag and drop builder. Like landing pages, you can create multiple variations of your own form and run A/B test. All these forms are easy to make , print and share it (site, site, Facebook Page). You might also print on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu for a long list of alternatives. This keeps your kind short.
Multiple check boxes for leads to opt for over one option that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to personalize your forms.
Wishpond enables you to create six Distinct types of well-timed pop-ups-
Exit purpose: This pop-up is the last attempt to catch the attention of Those prospects which are just about to leave your site.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor has Spent a particular amount of time on your site.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Also, you get pre-designed templates to choose from. The pop up templates are both flexible and highly mobile responsive. You can aim your popups as you wish, for instance, you can choose on which pages the popups will look and where it will not. Email Lead Scoring
A/B testing feature is available in popups as well. You can test and determine which one is Giving you desirable outcomes before finalising one. Additional key attributes include Social Share Buttons. It’s possible to add social sharing buttons to your popups (such as Facebook, Twitter, and G+).
Wishpond supplies Another section for lead data direction where you can see all of your visitors and their information. It may be sorted to various lists in accordance with the category you desire. It has five Chief regions:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns via different links. The analytics supplies metric info to take note of the number of leads opening mails, converting on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent activity. With every click on a direct result, you can get all the specifics of the guide, including their activities, profile data and which lists they’re a part of.
Visitors include those who viewed the page but did Not convert in your form. With the usage of the system of collecting customer information, it is possible to track even before they have converted. When they eventually fill out among your forms, all of the monitoring data associated with their accounts unifies into their new lead profiles.
Lists allow you to see which leads are a part of which lists. This is one of the most important part and also a place to come back and check for distinct listing sections especially If You’re creating different smart lists and static lines with marketing automation
Lead Properties lets you view All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your task easy. Along with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, image, video, social networking programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of this landing page. One minor issue that I faced while using the editor isI needed to click several times to pick a text. You need to double click it to select and edit, but I figure I double-clicked it for a couple of times. However, what I got in the end is a thoroughly professional landing page. I guess with all the outcome; I could manage to click few times additional! All the templates are cellular responsive. With over 100 templates, you can create a high converting landing page for any industry.
You can run A/B Evaluations for multiple variants of your landing page. Wishpond runs the test for you and provides you comprehensive reports. Based on the accurate findings, you can zero upon the best edition of your landing page. You’ll need no coding knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You can do together with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you can use the WP plugin to construct your landing page directly within WP dashboard. In the same way, you can easily publish your landing page in your own domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your leads to register instantly for a training or marathon or likes of these by just clicking on the link. They do not need to give any other additional details.
Contests and Promotions
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It gives an option to use Facebook Like Buttons as vote methods. This facilitates share and likes. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these reward contests, the entrants get rewarded when they refer their buddies to enter your contest. I have already discussed the customizable types above. It’s possible to use this feature here too.
To help you create Your competitions interesting and far-fetched, Wishpond includes ten additional apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal media platforms such as Facebook, Twitter, or on your own site. Be it any platform, your promotions and competitions will look great on laptops, mobiles and tablets. It is possible to find more enjoys and follows by adding a Facebook Like a Twitter follow option. Email Lead Scoring
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus a whole lot more. Below is the listing of resources Wishpond integrates with:
CRM Integrations: Lead landing on a website and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects involving your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond integrates With a help desk app UserVoice, and additionally with SurveyMonkey for effective polls. Integrations with Webinar programs like ClickWebinar and GoToWebinar can allow you to run smooth webinars for your leads once they sign up on one of your campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 additional programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you are looking for trickle email campaigns or want to send customized mails, Wishpond has all the features ready for you.
In Addition, you Can add dents to your leads and section them based on their actions. Add to the; you get real-time analytics that will assist you assess the performance of your automated workflow. You can use merge tags to customize your emails based on the info you have on your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct plans Wishpond offers — Basic, Pro and Development. Apart from the typical features, the Basic program has a limitation on the leads up to 1000, Email marketing a month up to 10,000 using a single user that comes with a price tag of $45 for each month.
The Development program is for $129/month using 10000 greatest leads with unlimited customers and the rest of the notable features of Pro and Fundamental packages. In addition to all that, Priority Support and Training Training Program is also provided. And as always Customer Support is free for everybody. You can sign up for a FREE 14-Day trial for some of the plans before paying. Email Lead Scoring
Special Perks From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a customer, you can avail those offers:
30 Days free for Appointlet which is a helpful tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a thorough display and PPV marketing research tool which assesses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to site owners, owners or online advertising experts. It supplies a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts that can be easily monitored through GetAmbassador. When you sign up as an affiliate, you will be provided with a exceptional tracking link. When Wishpond receives any visitor through your affiliate link, it will immediately associate it with your affiliate account; and when the visitor buys a subscription, either on precisely the same trip or afterwards, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal access to innovative marketing tools like GetAmbassador and Tracking Dashboard which allows you to monitor all of your tasks including clicks, commission, and earnings. Banner ads can be easily posted on sites or websites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page in which you can go through the templates, engage effectively in Wishpond’s official Academy and article Banner ads which may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will have to wait for a short time!
Wishpond for Agencies
Wishpond supplies A easy software for agencies. Agencies have multiple clients to deal with, and Wishpond fits perfectly within this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clients.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to restrict users’ access to the customer accounts they’re working on.
Show your clients beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. One such firm is TrueCaller. A common name, Truecaller lets you recognize who’s calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a component of the success story.
TrueCaller wanted To collect stories of their customers in a creative way. The most important goal was to understand how every user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of the users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to collect all information, and this is exactly what occurred:
More than 70K+ participants
TrueCaller became the best keyword on social media throughout the competition
400 percent increase in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are many more awesome case studies that show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a difficult competition. But here I shall only tell you why I will vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their plans are quite pricey. The package of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with few different stations.
Struta Does not possess the site popups feature. The assortment of templates can also be less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a lack of lead data analysis which may be used for turning leads to loyal clients. I believe with Strutta, I needed to invest more time. To the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I would vouch for the multiple marketing apps from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may entice users. But I am convinced those who are unwilling to compromise their marketing requirements, will proceed and’buy’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the features present in Wishpond. However, Aritic PinPoint displays a much richer attribute list. For example, Wishpond provides global stats for all of the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You get deep e mail segmentation based on lead behaviour, events, period in which the lead/customer is currently in with respect to the buyers’ journey, and demographics like location, age, gender, linking date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards promotion. It’s possible to connect and nurture your prospects via mails, SMS campaigns, drive notifications, landing pages, cellular notifications, and social networking integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Considering that Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a lot of features, it’s costlier. For an enterprise, Aritic PinPoint provides account-based advertising which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And today has all the detail available here to help their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just looking at the price! Their services start from zero and proceed on to $29 for your basic plan. The Enterprise program at $499 gives you access to all the features. Shortstack provides only over 30 pre-design topics unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real time testing for customized layouts. Another point of difference is, with Shortstack the number of users or team members can also be strictly restricted to one. In cases where multiple users are wanted, a cost of about $29 per each month is viable; unlike Wishpond which may provide multiple users with limited access to info.
This brings us The end of the inspection of Wishpond. This instrument Is Ideal for a marketer, also I Must say it’s a really simple to use the application. Now That You’re aware of all the Attributes, pricing and perks strategies, you must begin using the tool. You can Always begin with the 14-day trial period for the program that suits you. Allow me to Understand your views about this tool, and also if you come across another better Option to Wishpond. Email Lead Scoring