Introduction Event Landing Page Best Practices
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology firms every year that have sufficient capacity to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. Event Landing Page Best Practices
The addition of Wishpond on the Ready to Rocket list is a testament to How the nature of digital advertising is changing, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic advertising is evolving to acquire better and smarter. Wishpond fits perfectly in the present market. As automation takes over the marketing industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your marketing requirements. The highlight of this tool is lead creation and the next analytical process. Wishpond helps in creating interactive landing pages and layout competitions, track prospects, send emails, and do much more.
Wishpond Allows you to understand”where precisely” and”the way” to step forward. In other words, it is”fully automated” and”free forever” marketing tool that catalyses the simplest process of nurturing and generating leads.
In this website, I Will walk you through the second information of this tool, compose Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the primary characteristics of Wishpond. Event Landing Page Best Practices
Wishpond Review — Features Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms for your landing page. There are many Flexible templates to select from. Form building is quite simple with the drag and drop builder. Like landing pages, you may create several versions of your own form and run A/B test. These forms are simple to create, print and discuss it (website, blog, Facebook Page). You can even publish on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu to get a very long list of alternatives. This keeps your form short.
Multiple check boxes for prospects to opt for more than one option that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to personalize your forms.
Wishpond enables you to create six different Kinds of well-timed pop-ups-
Exit purpose: This pop up is the last attempt to grab the attention of Those prospects that are just about to leave your site.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a particular amount of time on your website.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and extremely mobile responsive. You are able to target your popups as you wish, for instance, you can choose on which pages the popups will look and where it won’t. Event Landing Page Best Practices
A/B testing feature is available in popups as well. You can test and see which one is Giving you desired results before finalising one. Other important features include Social Share Buttons. It’s possible to add social sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data management where you can see all your customers and their data. It may be sorted to various lists as per the category you want. It has five main regions:
Stats provides a global overview of action taking Place within all of your Wishpond campaigns via different links. The analytics provides metric info to pay attention to the number of leads opening mails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Different leads sorted by most recent action. With every click on a lead, you can receive all the details of the guide, including their actions, profile data and which lists they are part of.
Visitors include those who viewed the webpage but did Not convert on your form. With the use of the system of collecting visitor data, you can monitor even before they’ve converted. When they finally fill out among your forms, all of the monitoring data related to their account unifies into their new lead profiles.
Lists Permit You to see which leads are part of that lists. This is among the most important section and a place to come back and look for different listing sections especially if you are creating different smart lists and static lines using marketing automation
Lead Properties lets you view all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your task easy. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements like text boxes, picture, video, social networking programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. 1 minor issue that I faced while using the editor would be I had to click several times to pick a text. You need to double click it to select and edit, but I figure that I double-clicked it for a couple of times. However, what I got in the end is a thoroughly professional landing page. I guess with the outcome; I could can click few times extra! All the templates are mobile responsive. With over 100 templates, you may produce a high-definition landing page for virtually any business.
You can conduct A/B Tests for numerous variants of your landing page. Wishpond conducts the test for you and provides you detailed reports. Based on the accurate findings, you can zero on the best version of your landing page. You will require no programming knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You can do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. In the same way, you can easily publish your landing page in your domain name and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your leads to register immediately for a training or marathon or enjoys of such by simply clicking on the hyperlink. They don’t need to give any other additional information.
Contests and Advertising
You can conduct Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their friends to enter your contest. I have already discussed the customizable forms above. It’s possible to use this feature here too.
To help you make Your contests interesting and far-fetched, Wishpond includes ten other apps that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on social media platforms such as Facebook, Twitter, or on your site. Be it any platform, your promotions and contests will look great on laptops, tablets and phones. It is possible to find more likes and follows by adding a Facebook Like a Twitter follow alternative. Event Landing Page Best Practices
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and a whole lot more. Below is the list of resources Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and social media platforms Are likely to be a cakewalk with-
Lead capturing is Followed by auto syncing of prospects involving your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond integrates With a help desk program UserVoice, and also with SurveyMonkey for effective surveys. Integrations with Webinar apps like ClickWebinar and GoToWebinar can allow you to conduct smooth webinars for your prospects as soon as they register on a few of your own campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 other apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you are seeking trickle email campaigns or wish to send personalized mails, Wishpond has all of the features prepared for you.
Not only this, you Can add scores to your leads and segment them according to their actions. Add to this; you get real time analytics that will assist you assess the performance of your automated workflow. You can use combine tags to personalize your emails based on the info you’ve got on your database. Wishpond integrates with different email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three different plans Wishpond provides — Basic, Pro and Development. Apart from the typical attributes, the Basic plan has a limit on the prospects up to 1000, Email marketing a month up to 10,000 with a single user that has a price tag of $45 for monthly.
The Growth program is for $129/month using 10000 maximum leads with unlimited customers and all the other prominent features of Pro and Fundamental packages. Along with all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Service is free for all. You can register for a FREE 14-Day trial for some of those programs before paying. Event Landing Page Best Practices
Special Perks From Wishpond
Wishpond also Provides unique perks in the majority of their other services. If you are a client, you can avail these offers:
30 Days free for Appointlet which is a helpful tool to reserve appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds that’s a thorough screen and PPV advertising research tool which analyses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to website owners, owners or online advertising experts. It provides a recurring 30% commission with no payment for your service. You get consistent online payouts which will be easily monitored through GetAmbassador. When you join an affiliate, you’ll be given with a exceptional tracking link. When Wishpond receives some visitor through your affiliate link, it will directly associate it with your affiliate account; and if the visitor purchases a subscription, either on the exact same trip or afterwards, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you receive a more than marginal access to innovative marketing tools such as GetAmbassador and Tracking Dashboard which permits you to monitor all your activities such as clicks, commission, and revenue. Banner ads can be easily posted on sites or websites. Case Studies and Testimonials are employed in sites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go via the templates, participate effectively in Wishpond’s official Academy and post Banner ads which can be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll have to wait for a while!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple clients to deal with, and Wishpond fits perfectly in this scenario. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clients.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to restrict users’ access to the client accounts they’re working on.
Show your clients superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the world. One such firm is TrueCaller. A common name, Truecaller lets you recognize who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller desired To collect stories of the customers in a creative way. The most important aim was to understand how every user has benefitted or not benefitted with TrueCaller. Every experience issues and TrueCaller desired to contact the users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to collect all info, and this is what occurred:
More than 70K+ participants
TrueCaller became the best keyword on social media during the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, also benefited highly from Wishpond. There are numerous more awesome case studies which show the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful opponents. In this case, I think Rafflecopter, Strutta, and Shortstack possess the capability to provide Wishpond a tough competition. But here I will only tell you why I will vote for Wishpond from these four apps:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their plans are rather expensive. The package of $249 $399 and $999 named Turnkey, Professional and Designer respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, along with few different channels.
Struta Does not possess the site popups feature. The assortment of templates can also be less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There’s a deficiency of lead information analysis which can be used for turning leads into loyal customers. I think with Strutta, I had to invest more time. On the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I’d vouch for the numerous marketing apps from Wishpond. Wishpond offers advertising automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might entice users. But I am convinced those who are unwilling to compromise with their marketing needs, will proceed and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the features within Wishpond. However, Aritic PinPoint exhibits a much richer feature list. For instance, Wishpond offers international stats for all the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on direct behavior, events, stage where the lead/customer is presently in with regards to the buyers’ travel, and demographics like age, gender, linking date, etc.. Email campaigns are advanced due to this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards marketing. It’s possible to connect and nurture your prospects via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a great deal of attributes, it’s more expensive. For an organization, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply taking a look at the cost! Their services start from zero and proceed on to $29 for your simple plan. The Enterprise program at $499 gives you access to all the attributes. Shortstack provides just over 30 pre-design themes unlike the countless choices from Wishpond. Another severe lapse is the deficiency of real-time testing for customized designs. Another point of difference is, together with Shortstack the number of users or group members can also be strictly limited to one. In circumstances where multiple users are wanted, a price of about $29 per month is achievable; unlike Wishpond which may provide a number of users with limited access to info.
This brings us The close of the review of Wishpond. This tool is perfect for a marketer, also that I Must say it’s a really simple to use the application. Now That You’re aware of each of the Attributes, perks and pricing strategies, you must begin using the tool. You can Always begin with the 14-day trial period to the program that is appropriate for you. Let me Understand your views about the particular tool, and if you come across another better Option to Wishpond. Event Landing Page Best Practices