Introduction Examples Of Lead Magnets
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms annually which have sufficient capacity to beat their peers. This past year, Wishpond Technologies, that technical in marketing automation software, got showcased. Examples Of Lead Magnets
The addition of Wishpond on the Ready to Rocket list is a nod to How the nature of digital advertising is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of electronic marketing is evolving to get better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the Advertising business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your advertising needs. The highlight of this tool is lead creation and the next analytical procedure. Wishpond helps in creating interactive landing pages and design competitions, track leads, send emails, and do much more.
Wishpond Allows one to know”where precisely” and”how” to measure ahead. In other words, it is”completely automated” and”free forever” advertising tool which catalyses the simplest procedure for nurturing and generating prospects.
In this blog, I Will walk you through the minute details of this tool, compose Wishpond review. Based on my user expertise, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the primary characteristics of Wishpond. Examples Of Lead Magnets
Wishpond Review — Features Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms to your landing page. There are numerous Flexible templates to choose from. Form construction is very easy with the drag and drop builder. Like landing pages, you may create multiple variations of your own form and run A/B test. These forms are easy to make , publish and discuss it (website, blog, Facebook Page). You might also print on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu for a very long list of alternatives. This keeps your kind short.
Multiple test boxes for leads to opt for more than one option that Suits them.
Hidden areas to collect analytical information like source and referrer.
Merge tags to customize your forms.
Wishpond lets you create six different Kinds of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to grab the attention of Those leads which are just about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a specific amount of time on your site.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Also, you get pre-designed templates to choose from. The pop up templates are flexible and extremely mobile responsive. You can target your popups as you desire, for example, you can choose on which pages the popups will appear and where it will not. Examples Of Lead Magnets
A/B testing feature can be found in popups too. You can test and see which one is Giving you desirable results before finalising one. Additional important attributes include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond supplies A separate section for direct data direction where you are able to see all of your customers and their data. It can be sorted into various lists as per the category you want. It has five Chief areas:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns through different links. The analytics provides metric info to take note of the number of prospects opening mails, converting on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent activity. With every click on a lead, you can receive all the details of the lead, including their actions, profile data and which lists they’re a part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the usage of this system of collecting visitor information, it is possible to track even before they’ve converted. When they finally fill out among your forms, all the tracking data related to their account merges into their new lead profiles.
Lists allow you to see which prospects are part of that lists. This is one of the most important section and also a place to come back and check for different listing segments especially if you are creating different smart lists and inactive lines using marketing automation
Lead Properties lets you see all the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, picture, video, social networking programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. One minor issue that I faced when using the editor would be , I needed to click many times to pick a text. You need to double click it to select and edit, but I figure I double-clicked it for two or three times. But what I got at the end is a totally professional landing page. I guess with the result; I could manage to click few times extra! All the templates are cellular responsive. With over 100 templates, you can produce a high-definition landing page for virtually any industry.
You can run A/B Evaluations for multiple variations of your landing page. Wishpond runs the test for you and gives you detailed reports. Depending on the precise findings, you can zero on the very best edition of your landing page. You’ll require no programming knowledge to make such interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. In the same way, it is simple to publish your landing page on your domain name and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your leads to register immediately for a training or marathon or enjoys of such by just clicking on the hyperlink. They do not need to provide any other additional information.
Contests and Marketing
You can conduct Exciting competitions and promotions on Wishpond. You can collect email addresses . Later, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It gives an option to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to get into your contest. I’ve already discussed the customizable forms over. You can take advantage of this feature here as well.
To Assist You create Your competitions interesting and far-fetched, Wishpond comprises ten additional programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on social media platforms like Facebook, Twitter, or in your site. Be it any stage, your own promotions and contests will look good on laptops, mobiles and tablets. It is possible to find more enjoys and follows by incorporating a Facebook Like button or a Twitter follow alternative. Examples Of Lead Magnets
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, plus a whole lot more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a website and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects involving your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond integrates With a help desk app UserVoice, and also with SurveyMonkey for effective surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars to your prospects as soon as they register on a few of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 other apps.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re seeking drip email campaigns or wish to send customized mails, Wishpond has all of the features prepared for you.
Not only this, you Can add scores to your leads and section them based on their activities. Add to this; you get real time analytics that will assist you measure the performance of your automated workflow. It is possible to use combine tags to personalize your emails based on the info you’ve got in your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct plans Wishpond offers — Basic, Pro and Development. Aside from the common features, the Basic plan has a limit on the leads up to 1000, Email marketing a month up to 10,000 using one user which comes with a price tag of $45 for monthly.
The Growth Plan is for $129/month with 10000 maximum leads with unlimited users and the rest of the notable features of Pro and Basic packages. In addition to all of that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for all. You may sign up for a FREE 14-Day trial for any of those plans before paying. Examples Of Lead Magnets
Special Benefits From Wishpond
Wishpond also Provides unique perks in most of their other services. If you are a client, you can avail these offers:
30 Days free for Appointlet which is a beneficial tool to reserve appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive screen and PPV marketing research tool which analyses competitor’s ad strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, bloggers or online marketing experts. It provides a recurring 30% commission with no payment for the service. You receive consistent online payouts that can be readily tracked through GetAmbassador. When you sign up an affiliate, you’ll be given with a exceptional tracking link. When Wishpond receives any visitor via your affiliate link, it will immediately associate it with your own affiliate account; and when the visitor purchases a subscription, either on the exact same trip or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to ingenious marketing tools such as GetAmbassador and Tracking Dashboard which permits you to track all of your tasks including clicks, commission, and earnings. Banner ads can be easily posted on sites or websites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, engage efficiently in Wishpond’s official Academy and article Banner ads which may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will have to await a while!
Wishpond for Agencies
Wishpond provides A easy software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clients.
Collaborate easily with your team with multiple user accounts. The Governance option lets you limit users’ access to the client accounts they’re working on.
Show your customers superbly designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. One such company is TrueCaller. A very common title, Truecaller lets you recognize who is calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller wanted To collect stories of their users in a creative way. The most important aim was to know how each user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of the consumers’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a competition to gather all information, which is exactly what happened:
Over 70K+ participants
TrueCaller became the top keyword on societal media during the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies which show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a difficult competition. But here I will just tell you why I will vote for Wishpond from those four apps:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their plans are rather pricey. The bundle of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, and few other channels.
Struta Doesn’t have the site popups feature. The assortment of templates can also be less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a deficiency of lead data analysis that can be used for turning leads into loyal customers. I think with Strutta, I had to invest more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I would still vouch for the multiple marketing apps from Wishpond. Wishpond offers advertising automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may entice users. But I am sure those who are unwilling to compromise their marketing requirements, will proceed and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the attributes within Wishpond. However, Aritic PinPoint displays a much richer attribute record. For example, Wishpond offers international stats for all of the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You get deep e mail segmentation based on lead behavior, events, period where the lead/customer is presently in with regards to the buyers’ travel, and demographics such as age, gender, linking date, etc.. Email campaigns are complex because of this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards promotion. It’s possible to connect and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and social media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is much more sophisticated than Wishpond and contains a lot of attributes, it’s more expensive. For an enterprise, Aritic PinPoint provides account-based advertising which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all of the detail available here to assist their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply looking at the price! Their services start from zero and move on to $29 for your simple plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design topics unlike the countless options from Wishpond. Another serious lapse is the lack of real time testing for customized designs. Another point of difference is, with Shortstack the amount of users or group members can also be strictly limited to one. In circumstances where multiple users are desired, a price of about $29 per each month is viable; unlike Wishpond that can provide multiple users with limited access to data.
This brings us The end of the inspection of Wishpond. This tool is perfect for a marketer, and that I Must say it’s a very simple to use the application. Now that you are aware of all the Attributes, pricing and perks plans, you must start using the tool. You can Always begin with the 14-day trial period for the program that is appropriate for you. Let me Know your views about the particular tool, and if you come across another better Option to Wishpond. Examples Of Lead Magnets