Intro Facebook Advertising Lead Generation
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms every year that have enough potential to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got featured. Facebook Advertising Lead Generation
The addition of Wishpond on the Ready to Rocket record is a nod to How the nature of electronic advertising is shifting, and Wishpond is positioned to capitalize on the growing need for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of electronic marketing is evolving to get smarter and better. Wishpond fits perfectly in the current industry. As automation takes over the marketing industry, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your advertising needs. The highlight of the tool is lead generation and the next analytical process. Wishpond can help in building interactive landing pages and design competitions, track leads, send mails, and do so much more.
Wishpond Enables one to know”where exactly” and”the way” to step ahead. To put it differently, it’s”completely automated” and”free forever” marketing tool that catalyses the simplest process of nurturing and generating prospects.
In this blog, I Will help you through the minute information of this tool, write Wishpond review. According to my user expertise, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the primary features of Wishpond. Facebook Advertising Lead Generation
Wishpond Review — Features Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms to your landing page. There are numerous Flexible templates to select from. Form building is quite easy with the drag and drop builder. Like landing pages, you may create multiple variations of your own form and conduct A/B test. All these forms are simple to make , print and share it (website, blog, Facebook Page). You might also print on wishpond.com and share it. Listed below are a couple more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu for a very long list of alternatives. This keeps your kind short.
Multiple check boxes for leads to opt for over one option that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six different Kinds of well-timed pop-ups-
Exit purpose: This pop-up is the last attempt to catch the attention of Those prospects which are about to leave your site.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a particular quantity of time on your website.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy task. Also, you get pre-designed templates to choose from. The pop up templates are both flexible and extremely mobile responsive. You can aim your popups as you wish, for instance, you can choose on which pages the popups will appear and at which it won’t. Facebook Advertising Lead Generation
A/B testing feature is available in popups as well. You can examine and determine which one is Giving you desired results before finalising one. Additional key features include Social Share Buttons. It’s possible to add social sharing buttons for your popups (for Facebook, Twitter, and G+).
Wishpond supplies Another section for direct data direction where you can see all your customers and their information. It can be sorted to different lists in accordance with the category you want. It has five Chief areas:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns via different links. The analytics supplies metric info to take note of the number of prospects opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive perspective of Various leads sorted by most recent activity. With every click on a lead, you can get all the specifics of the lead, including their actions, profile data and which lists they’re a part of.
Visitors include those who viewed the page but did Not convert in your form. With the use of this system of collecting visitor data, it is possible to monitor even before they have converted. When they eventually fill out one of your forms, all of the tracking data related to their account unifies into their new lead profiles.
Lists Permit You to see which prospects are a part of that lists. This is one of the most important part and a place to come back and look for distinct list segments especially If You’re creating different smart lists and inactive lines using marketing automation
Lead Properties enables you to see all the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements like text boxes, image, video, social networking buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. 1 slight issue that I faced when using the editor would be I needed to click many times to select a text. You need to double click it to select and edit, but I guess I double-clicked it for a couple of times. However, what I got at the end is a thoroughly professional landing page. I guess with the result; I could manage to click few times additional! Each of the templates are cellular responsive. With more than 100 templates, you can create a high-definition landing page for virtually any industry.
You can conduct A/B Tests for multiple variations of your landing page. Wishpond conducts the exam for you and gives you detailed reports. Depending on the precise findings, you can zero upon the best version of your landing page. You’ll need no coding knowledge to make these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. In the same way, you can easily publish your landing page in your own domain and sub-domains.
You can add Auto-submit links to your emails. This allows your prospects to register immediately for a workshop or webinar or likes of these by simply clicking on the hyperlink. They don’t have to give any other additional details.
Events and Advertising
You can run Exciting contests and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This eases likes and share. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to enter your contest. I have discussed the customizable forms over. You can use this feature here as well.
To help you make Your contests interesting and far-fetched, Wishpond includes ten other apps that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social networking platforms like Facebook, Twitter, or in your site. Be it any platform, your own promotions and competitions will look great on laptops, tablets and phones. You can find more likes and follows by adding a Facebook Like a Twitter follow alternative. Facebook Advertising Lead Generation
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a website and social media platforms Are likely to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects involving your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond integrates With a help desk program UserVoice, and also with SurveyMonkey for effective polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar will help you conduct smooth webinars to your prospects as soon as they sign up on one of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to over 500 additional programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re seeking trickle email campaigns or want to send personalized mails, Wishpond has all of the features prepared for you.
Not only this, you Can add scores to your leads and segment them based on their activities. Add to this; you get real time analytics that will assist you measure the performance of your automatic workflow. It is possible to use combine tags to customize your emails depending on the information you have on your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can pick from three distinct programs Wishpond provides — Basic, Pro and Development. Apart from the common features, the fundamental program has a limit on the leads up to 1000, Email advertising a month up to 10,000 using one user that has a price tag of $45 for monthly.
The Growth Plan is for $129/month using 10000 maximum leads with unlimited customers and the rest of the notable features of Pro and Basic packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Service is free for everybody. You may register for a FREE 14-Day trial for some of those programs before paying. Facebook Advertising Lead Generation
Special Perks From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a customer, you can avail those offers:
30 Days free for Appointlet that’s a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive display and PPV marketing research tool that analyses competitor’s ad strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to website owners, owners or internet marketing pros. It provides a recurring 30% commission with no payment for the ceremony. You get consistent online payouts which can be easily tracked through GetAmbassador. When you sign up an affiliate, you’ll be provided with a unique tracking link. When Wishpond receives any visitor via your affiliate link, it will immediately associate it with your affiliate accounts; and when the visitor purchases a subscription, either about precisely the exact same visit or later, you will be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal access to innovative advertising tools such as GetAmbassador and Tracking Dashboard that permits you to track all your tasks such as clicks, commission, and revenue. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, engage efficiently in Wishpond’s official Academy and article Banner ads which can be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll need to wait for a while!
Wishpond for Agencies
Wishpond supplies A simple software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly in this scenario. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms for your clients.
Collaborate easily with your team with numerous user accounts. The Governance option lets you restrict users’ access to the customer accounts they’re working on.
Show your customers beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. One such firm is TrueCaller. A very common title, Truecaller lets you recognize who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has become a component of the success story.
TrueCaller wanted To gather tales of their users in a creative way. The most important goal was to understand how each user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of those users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a competition to collect all info, which is exactly what occurred:
Over 70K+ participants
TrueCaller became the top keyword on societal media during the competition
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies that prove the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other powerful competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the capability to provide Wishpond a difficult competition. But here I will just tell you why I’ll vote for Wishpond out of those four apps:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their strategies are rather pricey. The package of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with several different channels.
Struta Does not have the website popups feature. The assortment of templates can also be less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a deficiency of lead information analysis that may be used for turning leads to loyal customers. I believe with Strutta, I needed to spend more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry option, I would still vouch for the multiple advertising apps from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan which may attract users. But I am convinced those who are unwilling to compromise with their advertising requirements, will proceed and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the attributes present in Wishpond. However, Aritic PinPoint exhibits a much richer attribute record. For example, Wishpond provides global stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on direct behavior, events, stage in which the lead/customer is currently in with regards to the buyers’ journey, and demographics like location, age, gender, joining date, etc.. Email campaigns are complex because of this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards promotion. You can join and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing section. Considering that Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a great deal of features, it is costlier. For an organization, Aritic PinPoint provides account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all of the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the price! Their services start from zero and move on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another severe lapse is the lack of real time testing for customized layouts. Another point of difference is, with Shortstack the amount of users or team members is also strictly limited to one. In circumstances where multiple users are wanted, a price of about $29 per each month is achievable; unlike Wishpond which can provide a number of users with limited access to data.
This brings us to The close of the inspection of Wishpond. This tool is perfect for a marketer, also that I Must say it’s a really easy to use the application. Now That You’re aware of all the Attributes, perks and pricing plans, you must begin using the tool. You can Always begin with the 14-day trial period for the program that is appropriate for you. Let me Know your views about the tool, and also if you come across another better Option to Wishpond. Facebook Advertising Lead Generation