Intro Facebook Landing Page Tools
Instapage is a program dedicated to helping you produce better landing pages. Facebook Landing Page Tools
The first thing that you Want to know is that it is 100% dedicated to landing Pages and landing pages only.
Like the other good’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive webpages
Publish pages quickly
A clean user interface
Access to professional stock images
But these are just a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can adjust the fonts, colors, and designs to match your existing website or marketing materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be within the page. With it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to haul your components to, you can place them anywhere on the page you like.
As you drag your components to various areas, Instapage will display Guidelines to assist you distance and align all components accordingly.
And, because having a mobile-friendly layout is essential these days, Instapage allows you to easily switch between desktop and mobile view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you could even edit your page directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I would take you Through the process of creating a landing page.
If you initially log in, you’ll find a listing of All of the landing pages You’ve created. If this is your first, naturally, you won’t have a lot to pull from here.
Instead, select Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and may be a Fantastic path to go if you’re designing a page especially for mobile use. These are designed to load incredibly quickly, but you are going to get this option if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That’s 194 options, to be precise.
To make it easier, it is possible to filter out the templates by particular types Depending upon the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Facebook Landing Page Tools
Post Your Landing Page
When you are ready to publish your webpage, you have a couple options.
You can print it to:
A custom domain name
A demonstration page
A customized domain name is really self-explanatory. Simply enter in the domain You would love to publish to. But beware, this one does require a little technical know-how. Luckily, Instapage comprises a video to help you through the procedure.
If you host a Website on WordPress and wish to publish your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook webpage, and it’ll publish.
Or, If You Would like a full presentation of your webpage until it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few added features that assist separate from Another software on the market.
Instablocks — these are useful for times when you need to create multiple landing pages, but do not want to modify the style of the page. Rather than recreating your entire page, it is going to save your elements for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics attribute that provides you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available with the Optimizer plan
A/B testing — In case you want to examine different components of your page, you can split test utilizing Instapage. Just duplicate your primary copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller version and others are going to see the variation. Information on how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Of course, no top Advertising software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The neat thing about Instapage Is It Permits You to install Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will find details about your webpage’s conversion rate depending on the goals you set.
This is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the traffic split between the two test variations here.
You’ll also find a section that gathers information on the leads each Page has collected.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these areas:
The big one: price. Instapage is more expensive than most of its competitors
Advanced features only available with costlier plans
Could have additional analytics, such as high performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Great customer support and help features
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month also comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the match for you.
Generally, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core program for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a great option for People Who need to put Jointly quick, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its additional features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your creation and plan, and conversion target monitoring will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, you can not go wrong with Instapage. Facebook Landing Page Tools