Instapage is a software dedicated to helping you produce better landing pages. Funnel
The first thing that you Want to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like the other great’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive pages
Publish pages fast
A clean user interface
Access to professional stock images
But those are just a few of the highlights. Let us dig into what constitutes Instapage so good at what it does.
As Soon as You’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colours, and layouts to match your current site or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be inside the webpage. Using this, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to drag your components to, you can place them anywhere on the page you like.
As you drag your components to different areas, Instapage will exhibit Guidelines to help you space and align all elements accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage allows you to easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all devices.
If need be, you could even edit your page straight from the cell view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
When you initially log into, you’ll find a listing of all the landing pages You have created. If this is the first, naturally, you won’t have much to pull from here.
Rather, select Create a Standard Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you are designing a webpage specifically for mobile usage. All these are made to load incredibly fast, but you’ll find this option if you’re signed up for the Enterprise program.
For our purposes, we’re going with a template.
When you choose to utilize an Instapage template, you’ll be presented with All accessible templates.
That is 194 options, to be exact.
To make it easier, you can filter the templates by specific types Based upon the goal of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and thank you page. Funnel
Post Your Landing Page
When you’re ready to print your page, you have a few options.
You can publish it
A custom domain
A demonstration page
A customized domain is pretty self-explanatory. Just enter in the domain name You would love to publish to. But beware, this one does require a modest technical know-how. Fortunately, Instapage comprises a video to help you through the process.
If you host a site on WordPress and wish to publish your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook page, and it’ll publish.
Or, if you want a full presentation of your page before it goes live, publish it To Instapage’s demo domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few added features that assist separate from Another applications out there.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but do not wish to modify the style of the webpage. As opposed to recreating your entire page, it is going to save your elements for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really cool analytics attribute that gives you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the webpage. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you want to test different components of your page, you can split test utilizing Instapage. Just duplicate your primary copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller variant and others are going to observe the variation. Info on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading Advertising software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it Permits You to set up Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to monitor in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you page is pushed Live, you will discover details about your page’s conversion rate depending on the targets you establish.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the visitors split between both test variations here.
You’ll also find a section that collects information on the prospects each Page has collected.
Naturally, Instapage isn’t without its defects, and it falls a bit short Of its competitors in these areas:
The large one: price. Instapage is significantly more expensive than most of its rivals
Advanced features only available with costlier plans
may have more analytics, such as high performing pages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Great customer service and help features
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most basic Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the match for you.
Generally, most will benefit from the Optimizer plan.
While you can get away with the Fundamental Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
All in all, Instapage is a Fantastic option for People Who need to put Jointly fast, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its additional features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help direct your production and plan, and conversion goal tracking will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, you can not go wrong with Instapage. Funnel