Intro Funnel Tool
Instapage is a software dedicated to helping you create better landing pages. Funnel Tool
The first thing you Want to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like another good’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive pages
Publish pages fast
A clean user interface
accessibility to professional stock images
But those are just a few of the highlights. Let us dig into what constitutes Instapage so great at what it does.
Once you’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can adjust the fonts, colors, and designs to match your existing site or marketing materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be inside the page. With this, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to haul your elements to, you can place them anywhere on the page you prefer.
As you drag your components to different areas, Instapage will exhibit Guidelines that will assist you space and align all components so.
And, because having a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all devices.
If need be, you can also edit your webpage directly from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the procedure of creating a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You have created. If this is your first, naturally, you won’t have much to pull out of here.
Rather, choose Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good route to go if you are designing a page especially for mobile usage. These are made to load incredibly fast, but you are going to find this option if you’re signed up for the Enterprise program.
For our purposes, we are going using a template.
When you choose to use an Instapage template, you’ll be presented with All available templates.
That’s 194 options, to be exact.
To make it easier, you can filter the templates by particular types Based upon the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. Funnel Tool
Post Your Landing Page
When you’re ready to print your page, you have a few choices.
You can publish it
A Customized domain name
A demo page
A customized domain name is pretty self-explanatory. Simply enter in the domain You’d love to print to. But beware, this one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the procedure.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it will publish.
Or, if you want a full presentation of your webpage until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few added features that assist separate from Another applications out there.
Included in these are:
Instablocks — those are handy for times when you need to create multiple landing pages, but do not wish to modify the style of the webpage. As opposed to recreating your complete webpage, it will save your components for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that provides you insight to how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the webpage. Notice: heatmaps are only available with the Optimizer plan
A/B testing — If you would like to test unique elements of your page, you can split test using Instapage. Just duplicate your main copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller version and others will observe the variant. Info on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Of course, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it Permits You to set up Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you’ll discover information about your page’s conversion rate based on the goals you establish.
This is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the traffic split between both test variations here.
You will also find a section that gathers information on the prospects each Page has collected.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its competitors in these regions:
The big one: price. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
Could have more analytics, such as high performing webpages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer service and help features
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the basic Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a great option for those who need to put Jointly fast, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its extra features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help direct your production and strategy, and conversion target monitoring will inform you if you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Funnel Tool