Introduction Generation Marketing Review
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies annually that have sufficient capacity to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got featured. Generation Marketing Review
The addition of Wishpond on the Ready to Rocket list is a testament to How the nature of digital advertising is changing, and Wishpond is positioned to capitalize on the growing demand for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of digital marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the current industry. As automation takes over the marketing business, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all of your marketing needs. The highlight of the tool is lead generation and the next analytical procedure. Wishpond helps in building interactive landing pages and layout competitions, track leads, send mails, and do much more.
Wishpond Allows you to understand”where precisely” and”the way” to step ahead. In other words, it is”fully automated” and”free forever” advertising tool which catalyses the simplest procedure for generating and nurturing prospects.
In this blog, I Will walk you through the minute information of this tool, write Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the main features of Wishpond. Generation Marketing Review
Wishpond Review — Quality Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms for your landing page. There are numerous Flexible templates to choose from. Form building is quite simple with the drag and drop builder. Like landing pages, you can create multiple versions of your form and run A/B test. All these forms are easy to make , print and share it (site, blog, Facebook Page). You might even publish on wishpond.com and share it. Here are a couple more add-ons you get-
File upload field in your form to collect files and documents.
Drop down menu to get a very long list of options. This keeps your form short.
Multiple check boxes for leads to Go for more than 1 option that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop up is the last attempt to grab the attention of Those leads which are about to leave your site.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor has Spent a particular amount of time on your site.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are flexible and extremely mobile responsive. You can aim your popups as you desire, for example, you can decide on which pages the popups will appear and where it will not. Generation Marketing Review
A/B testing feature can be found in popups too. You can examine and determine which one is Giving you desired results before finalising one. Other key attributes include Social Share Buttons. You can add societal sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data direction where you are able to see all your customers and their information. It may be sorted into different lists in accordance with the category you desire. It has five Chief regions:
Stats provides a global Summary of activity taking Place within all your Wishpond campaigns via different links. The analytics provides metric info to pay attention to the amount of prospects opening emails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Different leads sorted by most recent activity. With every click on a direct result, you can get all the details of the guide, including their activities, profile data and which lists they are a part of.
Visitors include those who viewed the page but did Not convert in your form. With the use of this system of collecting customer information, it is possible to track even before they have converted. When they finally fill out among your forms, all the monitoring data related to their accounts merges into their new lead profiles.
Lists allow you to see which prospects are a part of that lists. This is one of the most important part and a place to come back and check for distinct list sections especially If You’re creating different smart lists and static lines using marketing automation
Lead Properties lets you view All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job easy. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, image, video, social media programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. One slight issue which I faced when using the editor would be , I needed to click many times to pick a text. You need to double click it to select and edit, but I figure I double-clicked it to get two or three times. But what I got at the end is a totally professional landing page. I guess with all the result; I could can click few times additional! All the templates are cellular responsive. With over 100 templates, you may produce a high-definition landing page for virtually any business.
You can run A/B Evaluations for numerous variants of your landing page. Wishpond runs the test for you and provides you detailed reports. Based on the accurate findings, you can zero on the best edition of your landing page. You will need no programming knowledge to create such interactive and all-device-compatible landing pages.
This is not all. You can do together with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to build your landing page right within WP dashboard. In the same way, it is simple to publish your landing page on your domain name and sub-domains.
You can add Auto-submit links to your own emails. This allows your leads to register instantly for a training or marathon or likes of these by just clicking on the hyperlink. They do not have to give any other additional details.
Events and Promotions
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their friends to get into your contest. I have already discussed the customizable types over. You can use this feature here too.
To help you create Your contests interesting and far-fetched, Wishpond includes ten other apps that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on social networking platforms like Facebook, Twitter, or on your own site. Be it any stage, your promotions and competitions will look good on laptops, mobiles and tablets. It is possible to find more enjoys and follows by incorporating a Facebook Like a Twitter follow alternative. Generation Marketing Review
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are likely to be a cakewalk with-
Lead capturing is Followed by automobile syncing of leads involving your email marketing program and Wishpond account. This is eased by programs like:
Wishpond incorporates With a help desk app UserVoice, and additionally with SurveyMonkey for effective polls. Integrations using Webinar apps like ClickWebinar and GoToWebinar can allow you to conduct smooth webinars for your leads once they register on one of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 additional apps.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re looking for trickle email campaigns or wish to send personalized mails, Wishpond has all of the features ready for you.
Not only this, you Can add dents to your leads and section them based on their actions. Add to the; you get real time analytics to help you assess the performance of your automatic workflow. You can use merge tags to customize your emails depending on the information you have on your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three different programs Wishpond provides — Basic, Pro and Growth. Aside from the typical features, the Basic plan has a limit on the prospects up to 1000, Email advertising per month up to 10,000 with one user which comes with a price tag of $45 for monthly.
The Growth program is for $129/month with 10000 greatest leads with unlimited users and all the other prominent features of Pro and Fundamental packages. In addition to all that, Priority Support and Training Training Program is also provided. And as always Customer Support is free for everybody. You can sign up for a FREE 14-Day trial for any of the plans before paying. Generation Marketing Review
Special Rewards From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a customer, you can avail these offers:
30 Days free for Appointlet that’s a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive display and PPV advertising research tool which analyses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to site owners, bloggers or online marketing experts. It supplies a recurring 30% commission with no payment for your service. You receive consistent online payouts which can be easily tracked through GetAmbassador. When you join an affiliate, you’ll be given with a exceptional tracking link. When Wishpond receives some visitor through your affiliate link, it will directly link it with your own affiliate account; and when the visitor purchases a subscription, either on the exact same visit or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you receive a more than marginal access to innovative advertising tools like GetAmbassador and Tracking Dashboard that allows you to track all your tasks such as clicks, commission, and earnings. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are employed in sites, sites, and landing pages. You get access to affiliate a landing page wherein you are able to go via the templates, participate effectively in Wishpond’s official Academy and article Banner ads which can be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will have to wait for a while!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly in this scenario. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make nice popup forms for your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option lets you limit users’ access to the client accounts they’re working on.
Show your clients superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the world. 1 such firm is TrueCaller. A common name, Truecaller lets you recognize who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller desired To collect stories of the users in a creative way. The most important goal was to know how every user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller wanted to contact the consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to collect all of the info, which is exactly what occurred:
More than 70K+ participants
TrueCaller became the best keyword on social media during the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are many more awesome case studies which prove the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful opponents. In this case, I think Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a difficult competition. But here I shall just tell you why I will vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their strategies are rather expensive. The package of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, and few other stations.
Struta Does not have the website popups feature. The variety of templates is also less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a deficiency of lead data analysis that may be used for turning leads into loyal customers. I believe with Strutta, I had to invest more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry option, I’d vouch for the numerous advertising programs from Wishpond. Wishpond offers marketing automation, which is also missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program that might attract users. But I am convinced those that are reluctant to compromise with their advertising needs, will go ahead and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the attributes within Wishpond. But, Aritic PinPoint exhibits a much richer attribute list. For example, Wishpond offers international stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on direct behavior, events, stage in which the lead/customer is presently in with respect to the buyers’ journey, and demographics such as age, gender, linking date, etc.. Email campaigns are complex because of this in-depth segmentation.
Also, Aritic PinPoint works on a multichannel strategy towards promotion. It’s possible to join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and social networking integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Since Aritic PinPoint is much more sophisticated than Wishpond and has a great deal of attributes, it is more expensive. For an enterprise, Aritic PinPoint provides account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And today has all of the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the cost! Their services start from zero and proceed on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides just over 30 pre-design themes unlike the countless choices from Wishpond. Another severe lapse is the lack of real-time testing for customized layouts. Another point of difference is, with Shortstack the amount of users or team members is also strictly limited to one. In circumstances where multiple users are wanted, a price of around $29 per month is achievable; unlike Wishpond that may provide a number of users with limited access to info.
This brings us The close of the review of Wishpond. This tool is perfect for a marketer, also that I Must say it’s a really easy to use the application. Now That You’re aware of each of the Features, pricing and perks plans, you must begin using the application. You can Always begin with the 14-day trial period to the plan that is appropriate for you. Allow me to Know your views about the particular tool, and also if you come across another better Alternative to Wishpond. Generation Marketing Review