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Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms every year which have enough capacity to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. Godaddy Knowledge Base
The addition of Wishpond on the Ready to Rocket record is a testament to How the character of digital marketing is shifting, and Wishpond is positioned to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital marketing is evolving to get better and smarter. Wishpond fits perfectly in the current industry. As automation takes over the Advertising business, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all of your marketing requirements. The highlight of the tool is lead generation and the next analytical process. Wishpond can help in creating interactive landing pages and layout contests, track prospects, send mails, and do much more.
Wishpond Enables one to understand”where exactly” and”how” to measure ahead. To put it differently, it is”completely automated” and”free forever” marketing tool which catalyses the easiest procedure for generating and nurturing leads.
In this blog, I Will help you through the minute information of this tool, compose Wishpond review. According to my user experience, I think Wishpond is a must-try for all marketers. With no much-a-do, here are the main features of Wishpond. Godaddy Knowledge Base
Wishpond Review — Features Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds for your landing page. There are many Flexible templates to select from. Form building is very easy with the drag and drop builder. Like landing pages, you can create several variations of your own form and conduct A/B test. All these forms are easy to create, publish and share it (website, site, Facebook Page). You might also print on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu to get a very long list of alternatives. This keeps your kind short.
Multiple check boxes for leads to Go for more than 1 option that Suits them.
Hidden fields to collect analytical information like source and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit intent: This pop up is the final attempt to catch the attention of Those leads that are about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor gets Spent a particular amount of time on your website.
Entry pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless endeavor. Also, you get pre-designed templates to choose from. The pop up templates are both flexible and extremely mobile responsive. You are able to target your popups as you desire, for instance, you can decide on which pages the popups will appear and at which it won’t. Godaddy Knowledge Base
A/B testing feature can be found in popups too. You can test and see which one is Giving you desirable results before finalising one. Other important features include Social Share Buttons. You can add societal sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond supplies Another section for lead data direction where you are able to see all your customers and their information. It can be sorted to different lists as per the category you want. It has five main regions:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns via different links. The analytics supplies metric information to pay attention to the number of leads opening mails, converting on campaigns and page views.
Leads provide you with a detailed perspective of Different leads sorted by most recent action. With each click on a lead, you can get all the specifics of the guide, including their activities, profile information and which lists they are part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the use of the system of collecting visitor information, you can track even before they have converted. When they finally fill out one of your types, all of the tracking data associated with their account unifies to their new lead profiles.
Lists allow you to see which leads are part of that lists. This is among the most important section and also a place to come back and look for distinct list segments especially if you are creating different clever lists and static lines using marketing automation
Lead Properties enables you to view All of the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, picture, video, social networking buttons, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of the landing page. 1 slight issue that I faced while using the editor would be , I had to click many times to pick a text. You need to double click it to select and edit, but I figure I double-clicked it to get two or three times. However, what I got in the end is a totally professional landing page. I guess with the result; I could manage to click few times additional! Each of the templates are mobile responsive. With over 100 templates, you can produce a high-definition landing page for virtually any business.
You can run A/B Evaluations for numerous variants of your landing page. Wishpond runs the test for you and gives you comprehensive reports. Depending on the precise findings, you can zero on the very best edition of your landing page. You will need no programming knowledge to create such interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you can use the WP plugin to build your landing page directly within WP dashboard. In the same way, it is simple to publish your landing page on your own domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your leads to register instantly for a workshop or webinar or likes of these by just clicking on the hyperlink. They do not have to provide any other additional details.
Contests and Marketing
You can run Exciting contests and promotions on Wishpond. You can collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an option to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to get into your contest. I have discussed the customizable types over. You can use this feature here too.
To help you make Your competitions interesting and far-fetched, Wishpond comprises ten additional apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on social media platforms like Facebook, Twitter, or in your site. Be it any stage, your promotions and competitions will look good on laptops, tablets and phones. It is possible to find more enjoys and follows by incorporating a Facebook Like a Twitter follow alternative. Godaddy Knowledge Base
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising software, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and social media platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads involving your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond integrates Using a help desk program UserVoice, and also with SurveyMonkey for effective surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar will allow you to run smooth webinars to your leads as soon as they sign up on one of your own campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 additional apps.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I already mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you’re looking for drip email campaigns or wish to send customized mails, Wishpond has all the features ready for you.
Not only this, you Can add dents to your leads and section them based on their actions. Add to the; you get real time analytics that will assist you measure the performance of your automatic workflow. You can use merge tags to personalize your emails based on the info you have in your database. Wishpond integrates with various email marketing tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three distinct plans Wishpond provides — Basic, Pro and Development. Apart from the typical attributes, the Basic plan has a limit on the leads up to 1000, Email advertising a month up to 10,000 using one user that comes with a price tag of $45 for monthly.
The Development program is for $129/month using 10000 greatest leads with unlimited users and the rest of the prominent features of Pro and Basic packages. In addition to all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for all. You may register for a FREE 14-Day trial for some of those plans before paying. Godaddy Knowledge Base
Special Benefits From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a client, you can avail these offers:
30 Days free of Appointlet that’s a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive screen and PPV advertising research tool which assesses competitor’s advertising strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to site owners, owners or online marketing experts. It supplies a recurring 30% commission with no payment for the service. You get consistent online payouts that will be easily tracked through GetAmbassador. When you sign up an affiliate, you will be provided with a exceptional tracking link. When Wishpond receives some visitor through your affiliate link, it will immediately link it with your own affiliate account; and if the visitor purchases a subscription, either about the same visit or later, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard that allows you to track all your tasks including clicks, commission, and earnings. Banner ads are easily posted on blogs or sites. Case Studies and Testimonials are employed in sites, blogs, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, engage efficiently in Wishpond’s official Academy and post Banner ads that can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will have to await a while!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly in this situation. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make fine popup forms for your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option enables you to restrict users’ access to the customer accounts they’re working on.
Show your clients beautifully designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the globe. One such company is TrueCaller. A very common name, Truecaller lets you identify who’s calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller wanted To collect stories of their customers in a creative manner. The most important aim was to know how every user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of the users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all of the info, which is what occurred:
More than 70K+ participants
TrueCaller became the top keyword on social media throughout the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, also benefited highly from Wishpond. There are many more awesome case studies which show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a tough competition. But here I shall only tell you why I’ll vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta doesn’t Supply any free service, and their strategies are rather pricey. The package of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, and few other stations.
Struta Doesn’t have the site popups feature. The variety of templates is also less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a lack of lead data analysis which can be used for turning leads to loyal clients. I think with Strutta, I had to spend more time. On the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I would vouch for the multiple advertising apps from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may attract users. But I am convinced those who are unwilling to compromise their advertising requirements, will go ahead and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the features within Wishpond. But, Aritic PinPoint displays a much richer feature record. For instance, Wishpond offers global stats for all of the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on direct behavior, events, period where the lead/customer is currently in with regards to the buyers’ journey, and demographics such as age, gender, joining date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Also, Aritic PinPoint works on a multichannel approach towards marketing. It’s possible to connect and nurture your leads via mails, SMS campaigns, push notifications, landing pages, mobile notifications, and social media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is much more sophisticated than Wishpond and has a lot of features, it’s costlier. For an enterprise, Aritic PinPoint provides account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all of the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply taking a look at the cost! Their services begin from zero and move on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the lack of real-time testing for customized layouts. Another point of difference is, together with Shortstack the amount of consumers or team members is also strictly limited to one. In circumstances where multiple users are wanted, a cost of about $29 per month is achievable; unlike Wishpond that may provide a number of users with restricted access to data.
This brings us The end of the inspection of Wishpond. This instrument Is Ideal for a marketer, also that I Must say it is a very easy to use the application. Now That You’re aware of each of the Attributes, perks and pricing plans, you must begin using the application. You can Always start with the 14-day trial period for the plan that is appropriate for you. Let me Know your views about the particular tool, and if you happen across another better Option to Wishpond. Godaddy Knowledge Base