Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology companies annually that have sufficient capacity to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got showcased. Godaddy
The inclusion of Wishpond on the Ready to Rocket record is a nod to How the character of digital marketing is changing, and Wishpond is set to capitalize on the growing demand for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital marketing is evolving to get smarter and better. Wishpond fits perfectly in the current market. As automation takes over the marketing business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your advertising needs. The highlight of this tool is lead creation and the following analytical process. Wishpond helps in creating interactive landing pages and design contests, track prospects, send emails, and do so much more.
Wishpond Enables you to understand”where exactly” and”how” to step ahead. In other words, it’s”completely automated” and”free forever” marketing tool which catalyses the easiest process of generating and nurturing prospects.
In this blog, I Will walk you through the minute information of this tool, write Wishpond review. According to my user experience, I think Wishpond is a must-try for many marketers. With no much-a-do, here are the main characteristics of Wishpond. Godaddy
Wishpond Review — Features Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds for your landing page. There are many Flexible templates to select from. Form building is quite easy with the drag and drop builder. Like landing pages, you may make several variations of your own form and run A/B test. All these forms are easy to make , print and discuss it (site, blog, Facebook Page). You might even publish on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu to get a long list of alternatives. This keeps your form short.
Multiple check boxes for prospects to opt for more than 1 alternative that Suits them.
Hidden fields to collect analytical information like source and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six Distinct types of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to grab the attention of Those leads that are just about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a specific quantity of time on your website.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Also, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can target your popups as you wish, for instance, you can decide on which pages the popups will look and at which it will not. Godaddy
A/B testing feature is available in popups as well. You can test and see which one is Giving you desired outcomes before finalising one. Other important attributes include Social Share Buttons. It’s possible to add social sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data direction where you are able to see all your customers and their data. It may be sorted into different lists in accordance with the category you want. It’s five Chief regions:
Stats provides an international Summary of action taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric info to pay attention to the number of leads opening mails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent activity. With every click on a lead, you can receive all the details of the guide, including their activities, profile data and which lists they’re part of.
Visitors include those who viewed the page but did Not convert on your form. With the use of the system of collecting visitor information, it is possible to track even before they have converted. When they eventually fill out among your forms, all of the tracking data related to their account merges to their new lead profiles.
Lists allow you to see which leads are a part of that lists. This is one of the most important part and also a place to come back and check for distinct list segments especially if you are creating different clever lists and static lines using marketing automation
Lead Properties enables you to view All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Along with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, picture, video, social networking buttons, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of the landing page. 1 minor issue that I faced while using the editor is, I had to click several times to select a text. You have to double click it to select and edit, but I figure I double-clicked it to get a couple of times. However, what I got at the end is a totally professional landing page. I guess with the outcome; I could manage to click few times additional! Each of the templates are cellular responsive. With over 100 templates, you may create a high-definition landing page for virtually any industry.
You can conduct A/B Evaluations for numerous variants of your landing page. Wishpond conducts the test for you and gives you detailed reports. Depending on the accurate findings, you can zero on the very best version of your landing page. You will need no programming knowledge to make such interactive and all-device-compatible landing pages.
This is not all. You are able to do together with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. In the same way, it is simple to publish your landing page on your domain and sub-domains.
You can add Auto-submit links to your emails. This allows your leads to register immediately for a training or marathon or enjoys of these by simply clicking on the link. They do not have to give any other additional information.
Events and Promotions
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses through voting. Afterwards, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This eases likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to enter your contest. I’ve already discussed the customizable forms above. It’s possible to use this feature here as well.
To help you create Your contests interesting and far-fetched, Wishpond includes ten additional programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal networking platforms such as Facebook, Twitter, or in your site. Be it any platform, your promotions and contests will look good on desktops, tablets and phones. You can get more likes and follows by adding a Facebook Like a Twitter follow option. Godaddy
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead landing on a website and Social Networking platforms Are going to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads involving your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond incorporates With a help desk app UserVoice, and also with SurveyMonkey for successful polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar will help you conduct smooth webinars for your prospects once they register on a few of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 additional apps.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I already mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you’re looking for trickle email campaigns or want to send customized mails, Wishpond has all of the features prepared for you.
Not only this, you Can add scores to your leads and section them based on their activities. Add to the; you get real-time analytics that will help you assess the performance of your automated workflow. You can use combine tags to personalize your emails depending on the info you’ve got on your database. Wishpond integrates with different email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three different programs Wishpond offers — Basic, Pro and Growth. Aside from the typical features, the Basic program has a limit on the leads up to 1000, Email marketing per month up to 10,000 with one user that has a price tag of $45 for monthly.
The Growth Plan is for $129/month with 10000 greatest contributes with unlimited users and the rest of the prominent features of Pro and Fundamental packages. Along with all that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for all. You may register for a FREE 14-Day trial for any of those programs before paying. Godaddy
Special Rewards From Wishpond
Wishpond also Provides unique perks in the majority of their other services. If you are a client, you can avail those offers:
30 Days free of Appointlet that’s a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a thorough display and PPV advertising research tool which assesses competitor’s advertising strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, bloggers or internet marketing experts. It provides a recurring 30% commission with no payment for your service. You get consistent online payouts that can be easily tracked through GetAmbassador. When you join as an affiliate, you will be given with a exceptional tracking link. If Wishpond receives any visitor via your affiliate link, it will immediately link it with your own affiliate account; and if the visitor purchases a subscription, either about precisely the same visit or later, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to ingenious marketing tools like GetAmbassador and Tracking Dashboard which allows you to track all of your activities including clicks, commission, and earnings. Banner ads can be easily posted on sites or websites. Case Studies and Testimonials are employed in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, participate effectively in Wishpond’s official Academy and post Banner ads which can be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will have to await a while!
Wishpond for Agencies
Wishpond supplies A simple software for bureaus . Agencies have multiple customers to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clients.
Collaborate easily with your group with multiple user accounts. The Governance option enables you to limit users’ access to the customer accounts they are working on.
Show your customers beautifully designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the world. 1 such firm is TrueCaller. A common title, Truecaller lets you identify who’s calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a component of the success story.
TrueCaller desired To gather tales of their customers in a creative way. The main goal was to understand how every user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of those users’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to collect all of the information, and this is exactly what occurred:
Over 70K+ participants
TrueCaller became the top keyword on social media during the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies that show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other powerful competitors. In this case, I think Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a difficult competition. But here I shall just tell you why I’ll vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their strategies are quite pricey. The bundle of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with several other stations.
Struta Does not possess the site popups feature. The variety of templates can also be less. No marketing automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There’s a lack of lead data analysis which can be used for turning leads into loyal customers. I believe with Strutta, I needed to invest more time. To the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry alternative, I’d vouch for the multiple advertising apps from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may entice users. But I am sure those who are reluctant to compromise with their advertising needs, will go ahead and’purchase’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the features within Wishpond. But, Aritic PinPoint displays a much richer feature list. For example, Wishpond provides international stats for all the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on lead behavior, events, period where the lead/customer is currently in with respect to the buyers’ journey, and demographics such as location, age, gender, linking date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Also, Aritic PinPoint works on a multichannel approach towards promotion. It’s possible to connect and nurture your leads via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is much more advanced than Wishpond and has a great deal of features, it is costlier. For an enterprise, Aritic PinPoint provides account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related Info And today has all the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just looking at the cost! Their services begin from zero and move on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the lack of real-time testing for customized layouts. Another point of difference is, together with Shortstack the number of consumers or group members can also be strictly restricted to one. In cases where multiple users are wanted, a cost of around $29 per each month is viable; unlike Wishpond that can provide a number of users with restricted access to data.
This brings us to The end of the inspection of Wishpond. This instrument is perfect for a marketer, and that I Must say it’s a very simple to use the application. Now that you are aware of each of the Attributes, pricing and perks strategies, you must start using the application. You can Always start with the 14-day trial period for the plan that suits you. Let me Understand your views about this particular tool, and if you happen across another better Alternative to Wishpond. Godaddy