Overview Great Landing Pages
Instapage is a program dedicated to helping you produce better landing pages. Great Landing Pages
The first thing that you need to know is that it’s 100% Devoted to landing Pages and landing pages only.
Like another good’s on the market, this software Provides the Subsequent:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish webpages fast
A clean user interface
accessibility to professional stock pictures
But those are only a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best about, and with it you can adjust the fonts, colors, and designs to match your existing website or advertising materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be inside the webpage. With it, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to drag your components to, you can place them anywhere on the page you like.
As you drag your components to various areas, Instapage will display Guidelines that will help you distance and align all components so.
And, because having a mobile-friendly layout is essential these days, Instapage allows you to easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you could even edit your page directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the process of creating a landing page.
If you initially log in, you’ll find a list of all the landing pages You have created. If this is the first, naturally, you won’t have a lot to pull from here.
Instead, select Create a Standard Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you’re designing a page especially for mobile use. These are made to load incredibly fast, but you’ll find this option if you’re signed up for the Enterprise program.
For our purposes, we’re going using a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, you can filter the templates by specific types Depending on the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and thank you page. Great Landing Pages
Publish Your Landing Page
When you are ready to publish your page, you have a couple choices.
You can publish it
A custom domain name
A demo page
A custom domain name is pretty self-explanatory. Simply enter in the domain You would love to print to. But remember, that one does require a little technical know-how. Fortunately, Instapage includes a video to walk you through the process.
If you host a site on WordPress and want to print your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as simple. Select the option and your Facebook page, and it’ll publish.
Or, if you want a Complete demo of your webpage until it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that assist separate from The other software out there.
Included in these are:
Instablocks — these are handy for times when you have to create multiple landing pages, but don’t wish to modify the style of the webpage. As opposed to recreating your complete page, it will save your elements for you to be reused. You’ll have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics feature that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you want to test different elements of your page, it is possible to divide test utilizing Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller version and others will see the variation. Information on how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete without a committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The neat thing about Instapage Is It allows you to install Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals segment, you can set specific goals to monitor in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you page is pushed Live, you will find information about your webpage’s conversion rate based on the targets you establish.
That is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the traffic split between the two test variations here.
You will also find a section that collects information on the prospects each Page has collected.
Naturally, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these areas:
The large one: price. Instapage is more expensive than most of its rivals
Advanced features only available with more expensive plans
may have more information, such as high performing pages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Great customer support and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion rate in the future.
All in all, Instapage is a great option for those who need to place Jointly fast, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your production and plan, and conversion target tracking will inform you if you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Great Landing Pages