Intro Great Landing Pages
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms every year that have sufficient capacity to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got featured. Great Landing Pages
The inclusion of Wishpond on the Ready to Rocket list is a nod to The way the character of digital advertising is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic advertising is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your marketing requirements. The highlight of the tool is lead creation and the following analytical procedure. Wishpond can help in building interactive landing pages and layout competitions, track leads, send mails, and do so much more.
Wishpond Allows one to know”where exactly” and”how” to measure forward. To put it differently, it is”fully automated” and”free forever” advertising tool which catalyses the simplest procedure for nurturing and generating leads.
In this blog, I Will help you through the minute details of this tool, compose Wishpond review. Based on my user expertise, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the primary characteristics of Wishpond. Great Landing Pages
Wishpond Review — Features Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable kinds for your landing page. There are many Flexible templates to choose from. Form construction is very easy with the drag and drop builder. Like landing pages, you can make several versions of your own form and conduct A/B test. These forms are easy to make , print and discuss it (site, site, Facebook Page). You can also publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu to get a very long list of options. This keeps your form short.
Multiple test boxes for leads to opt for more than one alternative that Suits them.
Hidden fields to collect analytical information like source and referrer.
Merge tags to customize your forms.
Wishpond lets you create six different Kinds of well-timed pop-ups-
Exit intent: This pop up is the final attempt to catch the attention of Those prospects which are just about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a specific quantity of time on your website.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can target your popups as you desire, for example, you can decide on which pages the popups will look and where it will not. Great Landing Pages
A/B testing feature is available in popups as well. You can test and see which one is Giving you desirable outcomes before finalising one. Additional key features include Social Share Buttons. You can add societal sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond supplies Another section for lead data management where you are able to see all of your customers and their data. It may be sorted into various lists as per the category you want. It’s five main regions:
Stats provides an international Summary of action taking Place within all of your Wishpond campaigns via different links. The analytics provides metric information to take note of the amount of prospects opening emails, switching on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent action. With every click on a lead, you can get all the specifics of the guide, such as their actions, profile data and which lists they’re part of.
Visitors include those that viewed the page but did Not convert on your form. With the use of the system of collecting customer information, you can track even before they have converted. When they eventually fill out one of your forms, all of the monitoring data related to their accounts unifies to their new lead profiles.
Lists allow you to see which prospects are part of that lists. This is one of the most important part and also a place to come back and check for distinct list sections especially If You’re creating different smart lists and static lines using marketing automation
Lead Properties lets you view all the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job simple. Together with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements such as text boxes, image, video, social media programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. One minor issue which I faced while using the editor would be , I needed to click several times to pick a text. You need to double click it to select and edit, but I figure that I double-clicked it to get two or three times. However, what I got in the end is a thoroughly professional landing page. I guess with all the outcome; I could can click few times extra! All the templates are mobile responsive. With more than 100 templates, you may produce a high converting landing page for any industry.
You can run A/B Tests for multiple variations of your landing page. Wishpond runs the exam for you and provides you detailed reports. Based on the accurate findings, you can zero on the very best version of your landing page. You will require no programming knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. In the same way, it is simple to publish your landing page in your domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This allows your prospects to register immediately for a training or marathon or likes of these by just clicking on the link. They do not have to give any other additional details.
Contests and Advertising
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This eases share and likes. Another choice is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their friends to get into your contest. I have discussed the customizable forms over. You can use this feature here too.
To help you make Your contests interesting and far-fetched, Wishpond includes ten additional apps that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal media platforms such as Facebook, Twitter, or in your own site. Be it any stage, your own promotions and competitions will look good on desktops, mobiles and tablets. It is possible to find more likes and follows by adding a Facebook Like a Twitter follow option. Great Landing Pages
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and much more. Below is the list of tools Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and social media platforms Are likely to be a cakewalk with-
Lead capturing is Followed by automobile syncing of leads between your email marketing app and Wishpond account. This is eased by apps like:
Wishpond incorporates With a help desk program UserVoice, and also with SurveyMonkey for effective surveys. Integrations using Webinar programs like ClickWebinar and GoToWebinar can help you conduct smooth webinars to your leads once they sign up on one of your campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns provides access to more than 500 other apps.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are looking for trickle email campaigns or want to send customized mails, Wishpond has all of the features ready for you.
Not only this, you Can add scores to your leads and segment them based on their activities. Add to the; you get real time analytics that will help you assess the performance of your automated workflow. You can use combine tags to customize your emails depending on the information you’ve got on your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct programs Wishpond provides — Basic, Pro and Development. Aside from the common attributes, the Basic program has a limit on the prospects up to 1000, Email advertising per month up to 10,000 with a single user which comes with a price tag of $45 for monthly.
The Development Plan is for $129/month with 10000 greatest leads with unlimited users and all the other prominent features of Pro and Basic packages. Along with all of that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for all. You can register for a FREE 14-Day trial for any of those programs before paying. Great Landing Pages
Special Perks From Wishpond
Wishpond also Provides unique perks in most of their other services. If you are a client, you can avail those offers:
30 Days free for Appointlet that’s a helpful tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive screen and PPV marketing research tool that assesses competitor’s advertising strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to website owners, bloggers or internet advertising experts. It supplies a recurring 30% commission with no payment for your service. You receive consistent online payouts that can be readily monitored through GetAmbassador. When you join as an affiliate, you’ll be given with a unique tracking link. If Wishpond receives some visitor via your affiliate link, it will directly associate it with your affiliate account; and if the visitor buys a subscription, either about precisely the exact same trip or afterwards, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you receive a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard that permits you to track all of your activities including clicks, commission, and revenue. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are employed in websites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go via the templates, participate effectively in Wishpond’s official Academy and post Banner ads which may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will have to wait for a while!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly in this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms for your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option lets you limit users’ access to the customer accounts they are working on.
Show your customers beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the globe. One such company is TrueCaller. A very common name, Truecaller lets you identify who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has become a component of the success story.
TrueCaller wanted To collect stories of the customers in a creative manner. The main aim was to understand how each user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of those consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to gather all information, which is what occurred:
More than 70K+ participants
TrueCaller became the best keyword on societal media throughout the competition
400 percent increase in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other strong competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a difficult competition. But here I will only tell you why I will vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their plans are rather expensive. The package of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with several other stations.
Struta Doesn’t have the site popups feature. The assortment of templates can also be less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a lack of lead data analysis that may be used for turning leads to loyal clients. I think with Strutta, I needed to spend more time. On the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I would still vouch for the numerous advertising programs from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may entice users. But I am sure those who are reluctant to compromise with their advertising needs, will go ahead and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation tool with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the features present in Wishpond. However, Aritic PinPoint displays a much richer feature record. For example, Wishpond offers global stats for all the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on direct behaviour, events, stage where the lead/customer is currently in with regards to the buyers’ journey, and demographics such as age, gender, linking date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Also, Aritic PinPoint works on a multichannel strategy towards marketing. You can join and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and social media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Since Aritic PinPoint is quite a bit more sophisticated than Wishpond and contains a great deal of features, it’s costlier. For an enterprise, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And today has all the detail available here to assist their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the cost! Their services begin from zero and proceed on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides just over 30 pre-design topics unlike the countless options from Wishpond. Another serious lapse is the deficiency of real time testing for customized designs. Another point of difference is, together with Shortstack the amount of consumers or group members is also strictly limited to one. In circumstances where multiple users are wanted, a cost of about $29 per month is achievable; unlike Wishpond that can provide multiple users with limited access to info.
This brings us The end of the inspection of Wishpond. This tool is perfect for a marketer, also that I Must say it’s a really simple to use the application. Now That You’re aware of all the Features, pricing and perks strategies, you must start using the tool. You can Always begin with the 14-day trial period to the program that suits you. Let me Know your views about the tool, and if you happen across another better Option to Wishpond. Great Landing Pages