Introduction How To Create A Capture Page
Instapage is a program dedicated to helping you produce better landing pages. How To Create A Capture Page
The first thing you need to know is that it’s 100 percent dedicated to landing Landing and pages pages only.
Like the other great’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
Access to professional stock images
But those are only a few of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
As Soon as You’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best around, and with it you can adjust the fonts, colors, and designs to match your current site or advertising materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be within the webpage. With it, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to haul your components to, you can place them anywhere on the page you like.
As you drag your components to various places, Instapage will display Guidelines to help you distance and align all components accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized so across all devices.
If need be, you can even edit your webpage straight from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the procedure of creating a landing page.
If you initially log in, you’ll find a listing of all the landing pages You’ve created. If this is your first, obviously, you won’t have much to pull from here.
Instead, choose Create a Normal Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Good path to go if you are designing a page specifically for mobile use. These are designed to load incredibly quickly, but you are going to find this option if you’re signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When you choose to use an Instapage template, then you’ll be presented with All available templates.
That is 194 options, to be exact.
To make it easier, you can filter the templates by particular types Depending upon the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. How To Create A Capture Page
Publish Your Landing Page
When you are ready to print your webpage, you have a few choices.
You can publish it
A custom domain name
A demo page
A customized domain is pretty self-explanatory. Simply enter in the domain You would love to publish to. But beware, this one does require a little technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and want to print your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it will publish.
Or, If You Would like a full presentation of your webpage until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few added features that help separate from Another software out there.
Instablocks — these are useful for times when you have to create multiple landing pages, but do not wish to modify the fashion of the webpage. Rather than recreating your complete page, it will save your components for you to be reused. You’ll have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a really cool analytics attribute that provides you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the webpage. Note: heatmaps are only available using the Optimizer program
A/B testing — If you would like to test unique components of your page, it is possible to split test utilizing Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others are going to see the variant. Info about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no leading Advertising software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it Permits You to install Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals section, you can set specific goals to monitor in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will find information about your page’s conversion rate depending on the targets you establish.
This is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the visitors split between both test versions here.
You’ll also find a section that gathers information on the prospects each Page has collected.
Naturally, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these regions:
The big one: price. Instapage is significantly more expensive than most of its rivals
Advanced features only available with costlier plans
may have additional information, such as high performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Great customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit from the Optimizer plan.
While you can get away with the basic Core program for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which may help your overall conversion rate later on.
Overall, Instapage is a great option for those who need to place Jointly fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help direct your creation and plan, and conversion goal monitoring will let you know if you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. How To Create A Capture Page