Introduction How To Create A Great Landing Page
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology firms annually that have sufficient capacity to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got featured. How To Create A Great Landing Page
The addition of Wishpond on the Ready to Rocket record is a nod to How the character of electronic advertising is changing, and Wishpond is positioned to capitalize on the growing demand for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of electronic advertising is evolving to get better and smarter. Wishpond fits perfectly in the present market. As automation takes over the marketing business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all of your marketing needs. The highlight of the tool is lead generation and the following analytical procedure. Wishpond helps in building interactive landing pages and layout contests, track prospects, send emails, and do so much more.
Wishpond Enables you to understand”where precisely” and”the way” to measure ahead. To put it differently, it is”fully automated” and”free forever” advertising tool which catalyses the easiest procedure for generating and nurturing leads.
In this website, I Will walk you through the second details of the tool, compose Wishpond review. Based on my user experience, I believe Wishpond is a must-try for many marketers. With no much-a-do, here are the main features of Wishpond. How To Create A Great Landing Page
Wishpond Review — Features Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms to your landing page. There are many Flexible templates to choose from. Form building is quite simple with the drag and drop builder. Like landing pages, you may make multiple versions of your form and run A/B test. These forms are easy to make , publish and share it (website, site, Facebook Page). You might also publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu to get a long list of options. This keeps your form short.
Multiple test boxes for leads to opt for over 1 alternative that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six Distinct Kinds of well-timed pop-ups-
Exit purpose: This pop up is the final attempt to grab the attention of Those leads that are just about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a specific amount of time on your website.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click on popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You are able to target your popups as you desire, for instance, you can decide on which pages the popups will look and at which it won’t. How To Create A Great Landing Page
A/B testing feature is available in popups as well. You can test and determine which one is Giving you desired results before finalising one. Additional key features include Social Share Buttons. It’s possible to add social sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data direction where you are able to see all of your visitors and their information. It can be sorted to different lists in accordance with the category you want. It has five Chief regions:
Stats provides a global Summary of activity taking Place within all your Wishpond campaigns through different links. The analytics provides metric info to pay attention to the number of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent action. With each click on a lead, you can get all the details of the guide, such as their activities, profile information and which lists they’re part of.
Visitors include those who viewed the page but did Not convert on your form. With the use of the system of collecting visitor information, it is possible to track even before they’ve converted. When they finally fill out among your forms, all the tracking data related to their account merges into their new lead profiles.
Lists allow you to see which prospects are a part of which lists. This is among the most important part and a place to come back and check for different listing segments especially if you are creating different clever lists and static lines using marketing automation
Lead Properties enables you to see All of the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your task simple. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, picture, video, social networking programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. 1 minor issue which I faced when using the editor isI needed to click many times to pick a text. You need to double click it to select and edit, but I guess I double-clicked it for two or three times. But what I got at the end is a totally professional landing page. I guess with all the result; I could can click few times extra! Each of the templates are mobile responsive. With more than 100 templates, you may produce a high-definition landing page for any business.
You can run A/B Tests for multiple variations of your landing page. Wishpond conducts the test for you and provides you comprehensive reports. Based on the precise findings, you can zero on the best version of your landing page. You will require no programming knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You can do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. In the same way, you can easily publish your landing page in your own domain and sub-domains.
You can add Auto-submit links to your emails. This allows your leads to register immediately for a workshop or webinar or likes of these by simply clicking on the link. They don’t have to provide any other additional information.
Events and Marketing
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to enter your contest. I’ve discussed the customizable forms over. You can use this feature here too.
To Assist You make Your competitions interesting and far-fetched, Wishpond comprises ten other programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on social media platforms like Facebook, Twitter, or in your site. Be it any platform, your promotions and contests will look good on laptops, tablets and phones. It is possible to get more enjoys and follows by incorporating a Facebook Like a Twitter follow alternative. How To Create A Great Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus much more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead landing on a website and Social Networking platforms Are likely to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects between your email marketing app and Wishpond account. This is eased by programs like:
Wishpond integrates With a help desk program UserVoice, and also with SurveyMonkey for successful polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar will allow you to run smooth webinars for your leads as soon as they sign up on one of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to over 500 additional programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you are looking for drip email campaigns or wish to send personalized emails, Wishpond has all of the features ready for you.
In Addition, you Can add scores to your leads and section them according to their actions. Add to this; you get real-time analytics to assist you measure the performance of your automated workflow. It is possible to use merge tags to customize your emails depending on the information you have on your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three different plans Wishpond offers — Basic, Pro and Growth. Aside from the typical features, the Basic plan has a limit on the leads up to 1000, Email advertising per month up to 10,000 using a single user which has a price tag of $45 for each month.
The Development Plan is for $129/month with 10000 greatest leads with unlimited customers and the rest of the prominent features of Pro and Fundamental packages. In addition to all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for everybody. You may register for a FREE 14-Day trial for some of the programs before paying. How To Create A Great Landing Page
Special Perks From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a customer, you can avail those offers:
30 Days free for Appointlet which is a beneficial tool to reserve appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds that’s a thorough screen and PPV advertising research tool which analyses competitor’s ad strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to site owners, bloggers or internet advertising experts. It provides a recurring 30% commission with no payment for your ceremony. You get consistent online payouts which can be readily tracked through GetAmbassador. When you join an affiliate, you will be provided with a unique tracking link. If Wishpond receives some visitor via your affiliate link, it will immediately associate it with your own affiliate account; and when the visitor purchases a subscription, either on the same trip or afterwards, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal access to innovative advertising tools such as GetAmbassador and Tracking Dashboard which permits you to track all of your tasks such as clicks, commission, and revenue. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in websites, sites, and landing pages. You get access to affiliate a landing page wherein you can go via the templates, participate efficiently in Wishpond’s official Academy and post Banner ads that may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you will need to wait for a short time!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option enables you to limit users’ access to the client accounts they’re working on.
Show your customers superbly designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the world. 1 such firm is TrueCaller. A common name, Truecaller lets you identify who is calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller wanted To collect tales of their customers in a creative way. The most important goal was to understand how each user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to contact the consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to gather all of the information, and this is what occurred:
More than 70K+ participants
TrueCaller became the top keyword on social media during the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, also benefited highly from Wishpond. There are numerous more awesome case studies which prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong competitors. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a difficult competition. But here I shall only tell you why I will vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their strategies are rather expensive. The bundle of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, and few other stations.
Struta Does not have the website popups feature. The assortment of templates can also be less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a lack of lead data analysis that can be used for turning leads to loyal customers. I believe with Strutta, I had to spend more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry option, I’d still vouch for the multiple advertising programs from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may entice users. But I am sure those who are unwilling to compromise with their marketing requirements, will proceed and’purchase’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the attributes within Wishpond. However, Aritic PinPoint displays a much richer attribute record. For example, Wishpond provides global stats for all the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation package from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep e mail segmentation based on direct behavior, events, stage where the lead/customer is currently in with regards to the buyers’ travel, and demographics such as age, sex, joining date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Also, Aritic PinPoint works on a multichannel approach towards promotion. You can connect and nurture your leads via mails, SMS campaigns, drive notifications, landing pages, cellular notifications, and social media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is much more advanced than Wishpond and contains a lot of features, it’s more expensive. For an enterprise, Aritic PinPoint provides account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their website with GDPR related Info And today has all the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply looking at the cost! Their services begin from zero and proceed on to $29 for the simple plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides only over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real time testing for customized layouts. Another point of difference is, with Shortstack the amount of users or team members is also strictly limited to one. In cases where multiple users are wanted, a price of around $29 per each month is viable; unlike Wishpond that can provide a number of users with limited access to info.
This brings us The end of the inspection of Wishpond. This tool is perfect for a marketer, and that I Must say it’s a very easy to use the tool. Now that you are aware of each of the Features, pricing and perks strategies, you must start using the tool. You can Always begin with the 14-day trial period to the plan that is appropriate for you. Allow me to Understand your views about this tool, and also if you come across another better Option to Wishpond. How To Create A Great Landing Page