Introduction How To Create A High Converting Landing Page
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies every year that have enough potential to beat their peers. This year, Wishpond Technologies, that technical in marketing automation software, got featured. How To Create A High Converting Landing Page
The inclusion of Wishpond on the Ready to Rocket list is a testament to The way the nature of digital advertising is shifting, and Wishpond is positioned to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of digital marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the marketing industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your marketing requirements. The highlight of the tool is lead creation and the following analytical process. Wishpond helps in building interactive landing pages and design contests, track prospects, send mails, and do so much more.
Wishpond Allows one to know”where exactly” and”how” to step forward. To put it differently, it’s”completely automated” and”free forever” marketing tool which catalyses the simplest process of nurturing and generating leads.
In this blog, I Will walk you through the minute details of this tool, compose Wishpond review. Based on my user expertise, I think Wishpond is a must-try for all marketers. With no much-a-do, here are the primary features of Wishpond. How To Create A High Converting Landing Page
Wishpond Review — Attribute Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms for your landing page. There are numerous Flexible templates to choose from. Form construction is quite simple with the drag and drop builder. Like landing pages, you can create several variations of your own form and run A/B test. These forms are easy to make , print and discuss it (site, site, Facebook Page). You can even publish on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field in your form to collect files and documents.
Drop down menu to get a very long list of options. This keeps your kind short.
Multiple test boxes for prospects to Go for more than one option that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to customize your forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop up is the final attempt to grab the attention of Those leads that are just about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor gets Spent a particular amount of time on your website.
Entry pop-ups: The moment a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy endeavor. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You are able to target your popups as you desire, for example, you can choose on which pages the popups will look and at which it will not. How To Create A High Converting Landing Page
A/B testing feature is available in popups as well. You can examine and see which one is Giving you desirable results before finalising one. Additional key attributes include Social Share Buttons. It’s possible to add social sharing buttons for your popups (for Facebook, Twitter, and G+).
Wishpond provides Another section for direct data management where you can see all your customers and their data. It may be sorted to different lists as per the category you desire. It has five main regions:
Stats provides an international overview of action taking Place within all your Wishpond campaigns via different links. The analytics provides metric info to pay attention to the number of prospects opening emails, converting on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent action. With each click on a lead, you can get all the specifics of the lead, including their actions, profile information and which lists they are part of.
Visitors include those that viewed the page but did Not convert on your form. With the use of this system of collecting visitor data, you can monitor even before they’ve converted. When they finally fill out among your forms, all of the tracking data associated with their account merges into their new lead profiles.
Lists allow you to see which leads are a part of which lists. This is among the most important part and a place to come back and look for different listing segments especially if you are creating different clever lists and static lines with marketing automation
Lead Properties lets you view All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job simple. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, image, video, social media buttons, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. 1 minor issue which I faced when using the editor would be I had to click several times to select a text. You need to double click it to select and edit, but I guess I double-clicked it to get a couple of times. But what I got in the end is a totally professional landing page. I guess with the outcome; I could manage to click few times extra! All the templates are mobile responsive. With more than 100 templates, you can produce a high converting landing page for any industry.
You can run A/B Evaluations for multiple variants of your landing page. Wishpond runs the exam for you and provides you detailed reports. Depending on the accurate findings, you can zero upon the best version of your landing page. You will require no coding knowledge to create such interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. In the same way, it is simple to publish your landing page on your domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your prospects to register instantly for a training or marathon or likes of these by just clicking on the hyperlink. They do not have to provide any other additional details.
Events and Marketing
You can conduct Exciting competitions and promotions on Wishpond. You can collect email addresses through voting. Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This eases share and likes. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote rewards for referrals. In these reward competitions, the entrants get rewarded when they refer their friends to enter your contest. I have already discussed the customizable forms over. It’s possible to take advantage of this feature here as well.
To help you create Your competitions interesting and far-fetched, Wishpond includes ten additional programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal networking platforms like Facebook, Twitter, or in your own site. Be it any platform, your own promotions and competitions will look good on laptops, tablets and phones. It is possible to find more enjoys and follows by adding a Facebook Like a Twitter follow alternative. How To Create A High Converting Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, plus much more. Below is the list of tools Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are likely to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects involving your email marketing program and Wishpond account. This is eased by apps like:
Wishpond integrates With a help desk app UserVoice, and also with SurveyMonkey for effective surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar will help you conduct smooth webinars to your leads as soon as they sign up on a few of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 additional apps.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you’re looking for drip email campaigns or wish to send personalized mails, Wishpond has all the features prepared for you.
In Addition, you Can add dents to your leads and section them according to their activities. Add to the; you get real time analytics that will help you measure the performance of your automated workflow. You can use merge tags to personalize your emails based on the information you’ve got in your database. Wishpond integrates with different email advertising tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can choose from three different programs Wishpond provides — Basic, Pro and Growth. Aside from the typical attributes, the Basic program has a limitation on the prospects up to 1000, Email advertising a month up to 10,000 with a single user which has a price tag of $45 for each month.
The Growth program is for $129/month with 10000 greatest leads with unlimited customers and all the other prominent features of Pro and Fundamental packages. In addition to all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Service is free for everybody. You can sign up for a FREE 14-Day trial for any of those programs before paying. How To Create A High Converting Landing Page
Special Benefits From Wishpond
Wishpond also Provides unique perks in the majority of their other services. If you are a customer, you can avail those offers:
30 Days free of Appointlet which is a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive screen and PPV advertising research tool which analyses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, owners or online marketing pros. It provides a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts that can be readily tracked through GetAmbassador. When you join as an affiliate, you will be given with a unique tracking link. If Wishpond receives any visitor through your affiliate link, it will immediately associate it with your own affiliate account; and if the visitor purchases a subscription, either on precisely the exact same visit or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you receive a more than marginal accessibility to innovative marketing tools such as GetAmbassador and Tracking Dashboard which permits you to monitor all your activities such as clicks, commission, and earnings. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are employed in sites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, engage effectively in Wishpond’s official Academy and post Banner ads which can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will have to wait for a while!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple clients to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option enables you to restrict users’ access to the client accounts they are working on.
Show your customers superbly designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the world. One such company is TrueCaller. A common title, Truecaller lets you recognize who’s calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller wanted To gather stories of their users in a creative way. The most important aim was to know how each user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of those users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to collect all information, and this is what happened:
More than 70K+ participants
TrueCaller became the best keyword on social media throughout the competition
400 percent increase in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful competitors. In cases like this, I believe Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a difficult competition. But here I will only tell you why I will vote for Wishpond out of these four apps:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their plans are rather pricey. The bundle of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, and several other stations.
Struta Does not possess the website popups feature. The assortment of templates can also be less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a lack of lead data analysis that can be used for turning leads to loyal clients. I believe with Strutta, I had to invest more time. To the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I’d vouch for the multiple marketing apps from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might attract users. But I am convinced those who are unwilling to compromise their advertising requirements, will proceed and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation tool with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the features within Wishpond. But, Aritic PinPoint exhibits a much richer feature list. For instance, Wishpond offers international stats for all the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the center. You receive deep e mail segmentation based on lead behavior, events, stage in which the lead/customer is currently in with respect to the buyers’ travel, and demographics like age, sex, joining date, etc.. Email campaigns are complex because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards marketing. You can join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing department. Since Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a great deal of attributes, it is more expensive. For an organization, Aritic PinPoint provides account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their website with GDPR related Info And today has all of the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just taking a look at the cost! Their services start from zero and move on to $29 for your simple plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, together with Shortstack the number of users or group members is also strictly restricted to one. In cases where multiple users are wanted, a price of about $29 per month is viable; unlike Wishpond which may provide a number of users with restricted access to info.
This brings us The end of the review of Wishpond. This tool is perfect for a marketer, also I Must say it is a very simple to use the application. Now That You’re aware of all the Attributes, pricing and perks strategies, you must begin using the tool. You can Always start with the 14-day trial period for the plan that suits you. Allow me to Know your views about this particular tool, and if you come across another better Option to Wishpond. How To Create A High Converting Landing Page