Introduction How To Create A Successful Landing Page
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies every year which have sufficient capacity to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got showcased. How To Create A Successful Landing Page
The addition of Wishpond on the Ready to Rocket list is a testament to The way the character of digital advertising is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of electronic advertising is evolving to get smarter and better. Wishpond fits perfectly in the present market. As automation takes over the Advertising business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all of your marketing needs. The highlight of the tool is lead generation and the next analytical procedure. Wishpond helps in creating interactive landing pages and design contests, track leads, send emails, and do so much more.
Wishpond Allows you to understand”where exactly” and”how” to measure ahead. In other words, it’s”completely automated” and”free forever” advertising tool that catalyses the easiest procedure for nurturing and generating prospects.
In this blog, I Will walk you through the second information of the tool, write Wishpond review. Based on my user experience, I think Wishpond is a must-try for many marketers. With no much-a-do, here are the main features of Wishpond. How To Create A Successful Landing Page
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds for your landing page. There are numerous Flexible templates to select from. Form building is quite simple with the drag and drop builder. Like landing pages, you can create multiple variations of your own form and conduct A/B test. All these forms are easy to make , publish and share it (site, site, Facebook Page). You can also print on wishpond.com and share it. Here are a couple more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu for a long list of options. This keeps your kind short.
Multiple check boxes for leads to opt for over one alternative that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six different Kinds of well-timed pop-ups-
Exit intent: This pop-up is the final attempt to catch the attention of Those prospects which are just about to leave your site.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a particular amount of time on your website.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click on popups: All these pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Also, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can target your popups as you wish, for example, you can choose on which pages the popups will look and at which it will not. How To Create A Successful Landing Page
A/B testing feature can be found in popups as well. You can test and see which one is Giving you desired results before finalising one. Additional key attributes include Social Share Buttons. You can add societal sharing buttons for your popups (such as Facebook, Twitter( and G+).
Wishpond supplies A separate section for lead data direction where you can see all of your customers and their information. It can be sorted to various lists in accordance with the category you desire. It’s five Chief regions:
Stats provides a global overview of action taking Place within all your Wishpond campaigns via different links. The analytics supplies metric info to take note of the number of leads opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent action. With each click on a lead, you can get all the details of the guide, including their actions, profile information and which lists they’re a part of.
Visitors include those who viewed the webpage but did Not convert in your form. With the usage of this system of collecting customer data, you can monitor even before they have converted. When they finally fill out one of your types, all of the tracking data related to their account unifies into their new lead profiles.
Lists allow you to see which prospects are a part of which lists. This is one of the most important part and a place to come back and check for different listing sections especially if you are creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to see All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your job simple. Together with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements like text boxes, image, video, social media programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. One minor issue which I faced while using the editor is, I had to click several times to pick a text. You have to double click it to select and edit, but I guess that I double-clicked it to get a couple of times. However, what I got in the end is a totally professional landing page. I guess with the result; I could can click few times additional! All the templates are mobile responsive. With more than 100 templates, you can produce a high converting landing page for any business.
You can conduct A/B Evaluations for multiple variations of your landing page. Wishpond runs the test for you and gives you detailed reports. Based on the precise findings, you can zero on the best edition of your landing page. You will need no programming knowledge to make these interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. In the same way, you can easily publish your landing page in your domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your leads to register immediately for a training or marathon or enjoys of such by simply clicking on the hyperlink. They don’t need to give any other additional information.
Events and Promotions
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to get into your contest. I have discussed the customizable types over. It’s possible to use this feature here as well.
To Assist You create Your contests interesting and far-fetched, Wishpond includes ten other apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on social media platforms such as Facebook, Twitter, or in your site. Be it any stage, your promotions and competitions will look great on laptops, mobiles and tablets. It is possible to get more enjoys and follows by adding a Facebook Like button or a Twitter follow alternative. How To Create A Successful Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and much more. Below is the list of tools Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads involving your email marketing app and Wishpond account. This is eased by programs like:
Wishpond incorporates Using a help desk program UserVoice, and also with SurveyMonkey for effective polls. Integrations using Webinar apps like ClickWebinar and GoToWebinar will allow you to run smooth webinars for your leads as soon as they sign up on a few of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 additional programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you are seeking drip email campaigns or wish to send personalized mails, Wishpond has all of the features ready for you.
Not only this, you Can add dents to your own leads and section them based on their activities. Add to this; you get real time analytics to assist you measure the performance of your automatic workflow. It is possible to use merge tags to customize your emails depending on the info you’ve got on your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct plans Wishpond provides — Basic, Pro and Development. Apart from the common attributes, the fundamental program has a limit on the prospects up to 1000, Email advertising per month up to 10,000 using one user which comes with a price tag of $45 for monthly.
The Development Plan is for $129/month using 10000 maximum leads with unlimited customers and the rest of the prominent features of Pro and Fundamental packages. Along with all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for all. You may register for a FREE 14-Day trial for some of the programs before paying. How To Create A Successful Landing Page
Special Rewards From Wishpond
Wishpond also Provides unique perks in the majority of their other services. If you are a customer, you can avail these offers:
30 Days free for Appointlet which is a helpful tool to book appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive screen and PPV advertising research tool which assesses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, owners or internet advertising experts. It provides a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts that will be easily tracked through GetAmbassador. When you sign up as an affiliate, you’ll be provided with a unique tracking link. If Wishpond receives any visitor via your affiliate link, it will immediately associate it with your affiliate account; and when the visitor purchases a subscription, either about precisely the exact same trip or later, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you get a more than marginal access to innovative marketing tools such as GetAmbassador and Tracking Dashboard which allows you to track all your activities including clicks, commission, and revenue. Banner ads are easily posted on blogs or websites. Case Studies and Testimonials are employed in websites, blogs, and landing pages. You get access to affiliate a landing page in which you can go via the templates, participate effectively in Wishpond’s official Academy and article Banner ads that can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will need to wait for a short time!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly in this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make nice popup forms for your clients.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to limit users’ access to the customer accounts they are working on.
Show your clients superbly designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the globe. 1 such company is TrueCaller. A very common title, Truecaller lets you recognize who’s calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller wanted To collect tales of their users in a creative way. The most important aim was to know how every user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of the consumers’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to collect all information, which is what happened:
More than 70K+ participants
TrueCaller became the best keyword on societal media throughout the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies which prove the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong opponents. In this case, I think Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a tough competition. But here I will just tell you why I’ll vote for Wishpond from those four apps:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their plans are rather expensive. The package of $249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, and few other channels.
Struta Doesn’t have the website popups feature. The variety of templates can also be less. No advertising automation or lead information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There’s a lack of lead data analysis that can be used for turning leads to loyal clients. I think with Strutta, I had to invest more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry option, I’d still vouch for the numerous advertising programs from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may entice users. But I am sure those that are unwilling to compromise their advertising requirements, will proceed and’purchase’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation instrument with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares all the attributes present in Wishpond. However, Aritic PinPoint displays a much richer attribute list. For example, Wishpond provides international stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on direct behavior, events, period in which the lead/customer is presently in with regards to the buyers’ journey, and demographics like location, age, gender, joining date, etc.. Email campaigns are complex because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards promotion. It’s possible to connect and nurture your prospects via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Considering that Aritic PinPoint is much more sophisticated than Wishpond and has a lot of features, it’s more expensive. For an organization, Aritic PinPoint offers account-based advertising that’s sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just taking a look at the cost! Their services start from zero and proceed on to $29 for the simple plan. The Enterprise program at $499 gives you access to all the features. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real time testing for customized layouts. Another point of difference is, together with Shortstack the number of users or team members can also be strictly limited to one. In cases where multiple users are wanted, a cost of around $29 per each month is achievable; unlike Wishpond which can provide multiple users with restricted access to data.
This brings us to The close of the inspection of Wishpond. This tool is perfect for a marketer, also that I Must say it is a really simple to use the application. Now that you are aware of all the Attributes, perks and pricing strategies, you must begin using the tool. You can Always begin with the 14-day trial period to the plan that is appropriate for you. Let me Know your views about this particular tool, and also if you happen across another better Option to Wishpond. How To Create A Successful Landing Page