Background How To Design A Landing Page For Free
Instapage is a software dedicated to helping you produce better landing pages. How To Design A Landing Page For Free
The first thing that you Want to know is that it is 100% Devoted to landing Pages and landing pages only.
Like another good’s on the market, this program offers the Subsequent:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
accessibility to specialist stock pictures
But those are just a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve chosen your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and designs to match your existing site or advertising materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be within the webpage. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to drag your components to, you can put them anywhere on the page you like.
As you drag your components to different areas, Instapage will display Guidelines that will help you space and align all elements so.
And, because having a mobile-friendly layout is essential these days, Instapage allows you to easily switch between desktop and mobile view to make sure everything is placed and optimized accordingly across all of the devices.
If need be, you could also edit your webpage directly from the cell view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the process of producing a landing page.
When you initially log into, you’ll find a list of All of the landing pages You have created. If this is the first, naturally, you won’t have much to pull from here.
Instead, select Create a Standard Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good path to go if you’re designing a page specifically for mobile use. These are made to load incredibly quickly, but you’ll get this option if you’re signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, you can filter the templates by specific types Depending upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and thank you page. How To Design A Landing Page For Free
Publish Your Landing Page
When you’re ready to publish your page, you have a few choices.
You can print it to:
A custom domain
A demo page
A custom domain is pretty self-explanatory. Just enter in the domain You would love to print to. But beware, this one does require a little technical know-how. Fortunately, Instapage comprises a video to help you through the procedure.
If you host a site on WordPress and want to print your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook webpage, and it will publish.
Or, If You Would like a full presentation of your page until it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few additional features that help separate from The other software on the market.
Instablocks — those are handy for times when you need to create multiple landing pages, but do not want to modify the style of the page. Rather than recreating your entire webpage, it will save your components for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that gives you insight into how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the webpage. Notice: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to examine unique components of your page, you can divide test utilizing Instapage. Just duplicate your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others are going to see the variant. Information about how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Of course, no leading Advertising software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it Permits You to install Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set specific goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you will discover information about your webpage’s conversion rate depending on the goals you set.
This is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the visitors split between both test versions here.
You will also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage is not without its flaws, and it falls a bit short Of its rivals in these regions:
The large one: price. Instapage is significantly more expensive than many of its competitors
Advanced features only available with costlier plans
may have more information, such as top performing webpages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Great customer service and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the match for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the basic Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion speed in the future.
Overall, Instapage is a great option for those who need to put Together fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your creation and strategy, and conversion target tracking will let you know if you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. How To Design A Landing Page For Free