Intro How To Do B2B Lead Generation
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology firms annually which have enough capacity to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. How To Do B2B Lead Generation
The addition of Wishpond on the Ready to Rocket record is a testament to The way the character of electronic marketing is changing, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic advertising is evolving to get smarter and better. Wishpond fits perfectly in the current industry. As automation takes over the Advertising industry, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your marketing requirements. The highlight of the tool is lead generation and the next analytical procedure. Wishpond can help in creating interactive landing pages and layout competitions, track prospects, send mails, and do much more.
Wishpond Enables one to understand”where precisely” and”how” to measure forward. To put it differently, it’s”fully automated” and”free forever” advertising tool which catalyses the easiest procedure for nurturing and generating leads.
In this blog, I Will help you through the minute information of this tool, compose Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the primary features of Wishpond. How To Do B2B Lead Generation
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds to your landing page. There are numerous Flexible templates to choose from. Form construction is very easy with the drag and drop builder. Like landing pages, you can make multiple versions of your own form and run A/B test. All these forms are easy to create, print and share it (website, blog, Facebook Page). You can also print on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu for a long list of alternatives. This keeps your kind short.
Multiple check boxes for leads to Go for more than one alternative that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to customize your forms.
Wishpond lets you create six different types of well-timed pop-ups-
Exit purpose: This pop up is the final attempt to catch the attention of Those prospects which are just about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a particular quantity of time on your site.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Also, you get pre-designed templates to pick from. The pop up templates are flexible and extremely mobile responsive. You are able to aim your popups as you wish, for instance, you can choose on which pages the popups will appear and where it will not. How To Do B2B Lead Generation
A/B testing feature is available in popups as well. You can test and see which one is Giving you desired outcomes before finalising one. Other important features include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond provides Another section for lead data direction where you are able to see all your customers and their data. It can be sorted into different lists in accordance with the category you want. It’s five main areas:
Stats provides a global overview of activity taking Place within all of your Wishpond campaigns via different links. The analytics provides metric info to pay attention to the number of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Various leads sorted by most recent action. With each click on a lead, you can get all the details of the lead, such as their actions, profile information and which lists they are a part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the use of this system of collecting customer information, it is possible to track even before they’ve converted. When they finally fill out among your forms, all of the tracking data related to their account unifies to their new lead profiles.
Lists Permit You to see which prospects are part of that lists. This is among the most important part and also a place to come back and check for distinct listing segments especially if you are creating different smart lists and inactive lines using marketing automation
Lead Properties lets you see all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, image, video, social media programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of this landing page. 1 slight issue which I faced when using the editor isI needed to click several times to select a text. You need to double click it to select and edit, but I guess I double-clicked it to get a couple of times. However, what I got at the end is a totally professional landing page. I guess with the result; I could manage to click few times extra! Each of the templates are cellular responsive. With over 100 templates, you can produce a high converting landing page for any business.
You can run A/B Evaluations for numerous variants of your landing page. Wishpond runs the test for you and gives you comprehensive reports. Based on the precise findings, you can zero on the best version of your landing page. You’ll need no coding knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you may use the WP plugin to construct your landing page directly within WP dashboard. Similarly, you can easily publish your landing page in your own domain and sub-domains.
You can add Auto-submit links to your emails. This allows your prospects to register immediately for a workshop or webinar or enjoys of these by just clicking on the hyperlink. They don’t need to give any other additional details.
Events and Promotions
You can conduct Exciting competitions and promotions on Wishpond. You can collect email addresses through voting. Afterwards, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote methods. This eases likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their friends to get into your contest. I’ve discussed the customizable types over. You can take advantage of this feature here too.
To help you create Your competitions interesting and far-fetched, Wishpond includes ten additional programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on societal networking platforms like Facebook, Twitter, or on your site. Be it any stage, your own promotions and competitions will look good on desktops, tablets and phones. You can find more enjoys and follows by adding a Facebook Like button or a Twitter follow option. How To Do B2B Lead Generation
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and social media platforms Are likely to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads involving your email marketing program and Wishpond account. This is facilitated by apps like:
Wishpond incorporates With a help desk program UserVoice, and additionally with SurveyMonkey for successful polls. Integrations using Webinar apps like ClickWebinar and GoToWebinar can help you conduct smooth webinars for your leads as soon as they register on one of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 other apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I already mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are looking for drip email campaigns or want to send customized mails, Wishpond has all of the features ready for you.
Not only this, you Can add dents to your own leads and section them based on their actions. Add to this; you get real-time analytics to assist you measure the performance of your automated workflow. It is possible to use combine tags to customize your emails based on the information you have on your database. Wishpond integrates with various email marketing tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three distinct programs Wishpond provides — Basic, Pro and Growth. Apart from the common attributes, the Basic program has a limit on the prospects up to 1000, Email advertising per month up to 10,000 with a single user which has a price tag of $45 for monthly.
The Growth program is for $129/month using 10000 greatest leads with unlimited customers and the rest of the prominent features of Pro and Fundamental packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Service is free for everybody. You can register for a FREE 14-Day trial for any of those plans before paying. How To Do B2B Lead Generation
Special Perks From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a client, you can avail those offers:
30 Days free for Appointlet that’s a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive display and PPV advertising research tool which analyses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to site owners, owners or internet marketing pros. It provides a recurring 30% commission with no payment for your ceremony. You get consistent online payouts which can be easily tracked through GetAmbassador. When you join as an affiliate, you will be provided with a unique tracking link. If Wishpond receives some visitor through your affiliate link, it will directly link it with your affiliate account; and when the visitor buys a subscription, either on the exact same visit or afterwards, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you receive a more than marginal access to ingenious advertising tools such as GetAmbassador and Tracking Dashboard which allows you to monitor all your activities including clicks, commission, and revenue. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are employed in websites, sites, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, participate efficiently in Wishpond’s official Academy and post Banner ads that may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you will need to await a short time!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple clients to address, and Wishpond fits perfectly within this scenario. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make fine popup forms to your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option enables you to limit users’ access to the customer accounts they are working on.
Show your clients beautifully designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. One such firm is TrueCaller. A common name, Truecaller lets you recognize who’s calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller wanted To gather tales of their customers in a creative manner. The most important aim was to understand how each user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of the users’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a competition to collect all of the info, and this is what happened:
More than 70K+ participants
TrueCaller became the best keyword on societal media throughout the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a difficult competition. But here I will only tell you why I’ll vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their strategies are rather pricey. The bundle of $249 $399 and $999 named Turnkey, Designer and Professional respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, along with several different channels.
Struta Does not possess the website popups feature. The variety of templates is also less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a deficiency of lead information analysis which may be used for turning leads into loyal clients. I believe with Strutta, I had to spend more time. To the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I would vouch for the multiple marketing programs from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program that might attract users. But I am convinced those that are reluctant to compromise their advertising requirements, will proceed and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation tool with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the attributes present in Wishpond. However, Aritic PinPoint displays a much richer feature list. For instance, Wishpond provides international stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the core. You get deep email segmentation based on direct behavior, events, period in which the lead/customer is currently in with respect to the buyers’ travel, and demographics such as age, gender, joining date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards promotion. You can join and nurture your leads via mails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing department. Considering that Aritic PinPoint is quite a bit more advanced than Wishpond and has a lot of attributes, it is costlier. For an organization, Aritic PinPoint offers account-based advertising that’s absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all the detail available here to help their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply taking a look at the cost! Their services start from zero and move on to $29 for your basic plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design topics unlike the countless options from Wishpond. Another severe lapse is the lack of real-time testing for customized designs. Another point of difference is, with Shortstack the number of users or team members can also be strictly restricted to one. In cases where multiple users are desired, a cost of around $29 per month is achievable; unlike Wishpond which can provide multiple users with restricted access to data.
This brings us The end of the inspection of Wishpond. This instrument Is Ideal for a marketer, and I Must say it’s a really easy to use the tool. Now that you are aware of all the Features, perks and pricing plans, you must start using the tool. You can Always begin with the 14-day trial period for the program that suits you. Let me Know your views about the particular tool, and if you happen across another better Alternative to Wishpond. How To Do B2B Lead Generation